Augmented data

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Greater insights from new data sources

As fans, the media and professional bodies demand evermore quantities of data, Opta continues to innovate through working with new data sources. This combination of datasets adds more depth to our models and metrics, which can be shared with clients and with the industry at large. 

Tracking, optical and other types of data are used by Opta experts alongside accurate, detailed event data to better understand player and team performances. By combining data sources, a more complete picture of the action can be built, which brings greater context to coverage and content and provides more powerful insights for professional sides.   

See some examples of augmented data below:


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