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Augmented data

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Greater insights from new data sources

As fans, the media and professional bodies demand evermore quantities of data, Opta continues to innovate through working with new data sources. This combination of datasets adds more depth to our models and metrics, which can be shared with clients and with the industry at large. 

Tracking, optical and other types of data are used by Opta experts alongside accurate, detailed event data to better understand player and team performances. By combining data sources, a more complete picture of the action can be built, which brings greater context to coverage and content and provides more powerful insights for professional sides.   

See some examples of augmented data below:

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Data Feeds

Our extensive range of feeds cover a huge number of sports and competitions. Use these to power your solution or platform.

Data Feeds

Widgets

Our widgets transform the way you present sports data on your website. Easy to implement, configure and customise, our hosted widget solutions provide you with solutions that do not require the complexities of feed integration.

Widgets

Editorial

Opta's global data editorial teams are experts at finding stories and insights from the our data. Uncover new perspectives, enhance your coverage and provide your audience with compelling and exclusive sports content not available anywhere else.

Editorial

Omnisport

Omnisport, part of Perform Content, is a market-leading international sports news and content agency, providing breaking global sports video and editorial content from the biggest teams, leagues and players.

Omnisport website