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Advanced metrics

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Better understand a player or team's underlying performance, playing style and approach using Opta's advanced metrics.

Our advanced metrics are available in a range of formats to suit your requirements. Whether it's through a our market-leading data feeds, editorial services or customisable widget platform you can take start telling more informed, insightful stories around the beautiful game. We are investing heavily in developing our advanced metrics offering including expanding these to other sports.

Expected goals (xG)

Expected goals (xG) measures the quality of a shot based on several variables such as assist type, shot angle and distance from goal, whether it was a headed shot and whether it was defined as a big chance.

Adding up a player or team’s expected goals can give us an indication of how many goals a player or team should have scored on average, given the shots they have taken.

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Expected goals (xG) explained

Expected assists (xA)

Expected assists (xA) measures the likelihood that a given pass will become a goal assist. It considers several factors including the type of pass, pass end-point and length of pass.

Adding up a player or team's expected assists gives us an indication of how many assists a player of team should have had based on their build up and attacking play.

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Expected assists (xA) explained

Sequences and possessions

Sequences are defined as passages of play which belong to one team and are ended by defensive actions, stoppages in play or a shot. 

Possessions are defined as one or more sequences in a row belonging to the same team. A series of passes leading to a shot which is saved and results in a corner kick would comprise one possession since the same team retains control, but for more than one sequence, since the ball has gone out of play. A possession is ended by the opposition gaining control of the ball.

Opta records detailed event data to provide a snapshot of the action at any moment during a match. By combining consecutive events into sequences we’re able to gain more insight into a team’s playing style and an individual player’s contribution.

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Sequence data from Costa's goal against Southampton during the 16/17 Premier League season

Defensive coverage

Defensive Coverage measures the area of defensive responsibility implied by a player’s defensive actions during a match. The corresponding output consists of a series of coordinates which define a polygon of the player’s defensive zone, as well as the area (in metres squared) of that zone.

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Graphic showing Juventus's defensive coverage for the 16/17 Champions League final

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Data Feeds

Our extensive range of feeds cover a huge number of sports and competitions. Use these to power your solution or platform.

Data Feeds

Widgets

Our widgets transform the way you present sports data on your website. Easy to implement, configure and customise, our hosted widget solutions provide you with solutions that do not require the complexities of feed integration.

Widgets

Editorial

Opta's global data editorial teams are experts at finding stories and insights from the our data. Uncover new perspectives, enhance your coverage and provide your audience with compelling and exclusive sports content not available anywhere else.

Editorial

Omnisport

Omnisport, part of Perform Content, is a market-leading international sports news and content agency, providing breaking global sports video and editorial content from the biggest teams, leagues and players.

Omnisport website