Sponsor activation

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Increase sponsorship opportunities

The additional sponsorship space available in smart stadiums provides new and improved opportunities for brand promotion and for connecting commercial partners with on-field action and fans.

Through electronic advertising boards, concourse screens, external signage and more you're able to get new and existing commercial partners in front of more fans. By utilising detailed, accurate Opta data solutions to create data-powered customised content, these sponsors can increase their relevance to and perceived association with sport and sports fans. The unique breadth and depth Opta data offers ensures we have the detail and range required to create any output you can think of.

We work with stadium owners and operators around the world to help them attract commercial partners and to better activate sponsorships through the effective use of data.

See some examples of our work below:



Our range of data solutions and services can be used to increase and activate sponsorship opportunities


Bayern Munich digitise the Allianz Arena

Learn how Bayern use Opta data throughout their ground to power content that can be used for sponsorship

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Southampton personalises fan communications

See how Southampton use Opta data to create unique content for fans

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