Enhancing fan experience and growing audiences


Better educate and entertain fans through data

Today, rights holders need to incorporate data in their offering to retain and increase relevance to fans, both directly and through partners.

Opta data can be utilised across rights holder, partner and client communications to engage with new and existing audiences. We have data solutions suitable for all channels, from broadcast, to digital, to in-stadia.

We create and supply valuable digital and social currency through our expert team of data journalists. Utilise our experience in extracting, editorialising and visualising data talking points. We have pioneered this area through our own channels, including via the hugely popular OptaJoe twitter account and work with the biggest names in sports media to support their efforts in this space.

Empower coverage partners across traditional, digital and new media through the provisioning of consistent, detailed data to improve content output and competition perception with across all audiences.

See some examples of our work below:



We offer a broad range of services, based on our detailed data, that are designed to increase fan engagement and understanding


Lagardère Sports Asia supercharges its social output for AFC properties

Learn how global sports marketing agency Lagadere uses Opta data feeds to grow and engage Asian football fans

Find out more


Our editorial team can create bespoke material or support your own content, based on our extensive database