Modelling and research

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Create new and unique betting markets at scale

Our database contains detailed, accurate information from hundreds of sporting competitions, from multiple seasons. This data is collected through bespoke software by our expert data analysts, across our global data collection hubs.

We offer a range of products including detailed data feeds and our online QueryTool that allow you to access, review and interrogate Opta data in a way suited to your requirements and existing technology. These products can increase your turnover and margin through the provision of more unique markets and matches for customers, including the adoption of new analytical metrics such as expected goals (xG) and expected assists (xA).

See some examples of our work below:


Data feeds

Our range of feeds contain vast amounts of deep data ideally suited to researching markets 

Data Feeds


Interogate Opta's deep historical database using our suite of tools



Industry-leading fast data designed for bookmakers and betting companies