Russia 2018: Opta widgets loaded over 1.2 billion times during WC2018

Posted 15th August 2018

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Opta widgets were loaded over 1.2B times, helping engage fans through data

Throughout the World Cup in Russia, our range of pre-match, in-match and post-match widgets were loaded more than 1.2B times, which is around four times the number experienced during the same time period in the domestic season. Through our widgets, our clients could tell a more complete story of the event from Honduras to New Zealand, in more than 34,000 cities globally, illustrating that our widgets are an effective, easily customisable means of attracting and engaging audiences from all corners of the globe at one of the world's biggest sporting events.

Coca-Cola used an Opta Match Centre featuring multiple widgets during Russia 2018.

Russia 2018 represented a shift in fans' consumption of sports content, establishing itself as the first 'mobile' World Cup. Our widgets present a great way to provide entertaining and informative content in a more convenient way for fans. For the first time ever, mobile views outperformed desktop views of our content whilst mobile users also viewed a greater amount of content. We work with the latest technologies to develop responsive and engaging products which work seamlessly on mobile.

The World Cup transfixed audiences around the world, providing an incredible ongoing narrative and our exciting yet informative content provided spectators with a greater understanding of the drama as it unfolded. Throughout the tournament, our widgets were loaded more than ten times on almost 600M occasions, illustrating that our content consistently provides what fans across the world desire.


The Tournament Tree was used by Univision Deportes to keep fans up to date with fixtures.

 Our range of widgets delivered engaging and desirable content throughout the tournament. Clients such as Toggle used our pre-game widgets to view upcoming fixtures, team line-ups and information on previous meetings between the two sides.

In-game, clients such as the Daily Mail used our Opta Match Visualisation widget, allowing fans to watch games, providing fans with the option to replay key moments such as Benjamin Pavard's wonder strike against Argentina using our Goal Replay widget.

Finally, our post game widgets were used by clients including Nikkan Sports proved to be equally as insightful, offering fans a platform to analyse player and team performances against other teams, whilst spectators could follow their favourite team's progress using our Tournament Tree widget.

Find out more about how our team uses sports data to engage football audiences.

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