Our client highlights from 2018/19: Part II

Posted 2nd July 2019

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Opta continued to support our clients through data-powered content throughout 2018/19

During 2018/19, we helped our clients cover the moments that mattered in unparalleled detail, providing contextual, consistent and credible data and content. Check out how we helped our clients participate in the global football narrative in part one of our client highlights here.

Below is a selection of our client highlights from the 2018/19 football season.   

Helping the world's biggest brands bring their coverage to life 

January: A record-breaking AFC Champions Cup

January marked a record-breaking AFC Asian Cup in terms of digital engagement for clients such as the AFC, FOX Sports and more. Opta’s easily customisable widgets were loaded an impressive 5M times throughout the tournament, allowing clients to present their audiences with highly visual, data-powered insights. 

Semi-finalists South Korea and finalists Japan were the nations with the highest number of widget loads with 1.5M and 1.1M respectively, whilst four non-APAC regions completed the top 15 list of widget loads by country. In addition to this, we supported clients with Opta facts and preview packs, allowing them to add insight and context to the action as it unfolded. Our clients used our content across a variety of different touchpoints, informing and engaging fans at one of Asia’s biggest sporting events.

February: Suarez's troubles away from home

During Barcelona’s Champions League Last 16 tie with Lyon, Opta released a fact, explaining that striker Luis Suarez had failed to score (or deliver an assist) in his last 1,418 minutes of play away from home in the competition. This totalled 23 hours and 38 minutes without finding the net or setting up a goal. Following another unproductive night in France, the insight gained major coverage across the globe.

The fact was picked up by major international bookmakers, broadcasters and digital media outlets, illustrating once again how Opta are uniquely positioned to help our clients participate in the global footballing narrative, whilst delivering the content that starts the conversation. 

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March: Informing fans like never before

In March, Premier League giants Manchester United, released an update to their official mobile app, providing fans with a brand-new way to read the game, with innovative real-time stats and unique interpretations of match data at fans’ fingertips. The app uses Opta’s instant player scoring system and match data feeds, allowing fans to delve deeper into each player’s specific individual performances. In an age where statistics are essential to how fans experience football, our data and content is trusted to help Manchester United inform fans like never before, whilst delivering the ultimate fan experience. 

 

April: The Champions League's top scorers

In April, Opta's Central Football team collaborated with BT Sport - the exclusive UK home of UEFA Champions League and UEFA Europa League football - to create an innovative moving bar chart. The chart illustrated the Champions League's top 10 goalscorers over time, since Cristiano Ronaldo made his debut in the competition in 2003, showing his and Lionel Messi's staggering performances in Europe's premier club competition.

The graphic was shared across BT Sport's official Twitter account, gaining almost 1.5k retweets and close to 4k likes. Opta's historical data can be used by clients to further engage their audience across a variety of channels. 

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May: VAR changing the game

With VAR rapidly being introduced into more leagues and competitions around the world, global clients, NOS and El Pais have used Opta's detailed historical data to illustrate the influence of VAR in both the Eredivisie and the Spanish LaLiga.

Using our historical database, digital publishers are able to analyse penalties, fouls committed, cards and more before and after VAR's introduction. Our data supports clients in their analysis of a modern, current topic, whilst further portraying our ability to respond to bespoke client requests. For the 2019/20 season, Opta will be providing instant updates on VAR incidents, as they occur. 

Spanish media outlet El Pais used our data to analyse a year of VAR in LaLiga.

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