Our client highlights from 2018/19: Part I

Posted 24th June 2019

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Our data and content helped our clients bring their coverage to life throughout the 2018/19 football season 

Through deep data, editorial insights, advanced analytics and more we helped our clients reach their audiences across a variety of different touchpoints, throughout 2018/19. Our clients rely on us to cover the moments that matter in unparalleled detail. See some of our clients' best work from August to December 2018. 

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August: Kane breaks his duck

In 2016, Opta’s data editorial team released a tweet from @OptaJoe stating that Harry Kane had failed to score in any of his 10 August Premier League appearances. The tweet received little attention from media outlets across the country. Following another unproductive August for Kane in 2017, our Editorial team highlighted how he continued to struggle in this month. On this occasion, the insight received increased media coverage.

Fast forward to August 2018 and the Opta fact has taken up a life of its own, and after Kane found the net against Fulham, it was global news, as media outlets around the world such as ESPN and the Indian Express picked up the insight and involved themselves in the story. This is a great example of how we help our clients participate in the global football narrative, providing content that starts the conversation. Our experienced editorial team are experts at finding the stories that matter, allowing our clients to inform and entertain fans around the world through data.      


September: A new way to value players

As the dust settled on an explosive Summer transfer window, Opta teamed up with KPMG to launch an all-new Player Valuation Tool as part of their Football Benchmark project. The tool provided a more detailed analysis of the 2018 Summer transfer window, using Opta's rich, extensive data to provide a more objective perspective on a player's value - an essential consideration in player recruitment.

Global Head of Sports, KPMG, Andrea Sartori said, 

"Leveraging the wide range and accuracy of Opta's performance data, we aim to continue supporting the executive decision makers with a more sophisticated approach around the valuation of football players".

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Using Opta's detailed data, we collaborated with KPMG's Football Benchmark to provide a more objective view on player value.

October: Opta metrics headline Hazard feature

Ahead of Chelsea’s Premier League clash with Manchester United, Opta’s Senior Data Analyst Tom Worville released a range of touchscreen graphics using our detailed metrics. This was picked up by Sky Sports, whereby Jamie Redknapp sat down with Eden Hazard in a Match Zone special for an in-depth analysis into the Belgian’s blistering form. This included some first-time TV usage of touch graphics produced by Opta to illustrate Hazard’s touches per 90 minutes and more. Our advanced analytics allowed Sky Sports to provide a deep analysis of Eden Hazard's impact in the Premier League last season. The bespoke content provided the player himself with evidence that he referenced when describing his performances in greater detail, providing a point of reference for this in the studio and those watching at home. 

Jamie Redknapp sat down with Eden Hazard for an exclusive Match Zone feature.

Opta metrics were used throughout the interview, illustrating Hazard's form this season.

November: Crowning King...

The Premier League - in partnership with TAG Heuer – enlisted the help of Opta’s Raphi Reiners and Arash Rezai to accurately record the fastest Premier League goal of all time*. We sat down with Spurs legend Ledley King in our Munich office, confirming his strike after 9.82 seconds against Bradford City in 2000 as the fastest in Premier League history (at the time). The piece was shared across the Premier League’s official website and various social channels. This demonstrates how sponsors can use data and advanced metrics to tell new stories to inspire the modern football fan. 

* King's record was broken in April 2019 when Southampton's Shane Long scored against Watford after 7.69 seconds.   

Ledley King's goal was confirmed by us as the fastest goal ever in the Premier League at the time.

December: Sequences makes its mark

The 18-19 season saw our Sequences metric used by clients in the public domain for the first time.

Following Chelsea’s 2-0 victory over Manchester City at Stamford Bridge, the BBC used our sequence data in their post-match analysis to bring new insights on the at then league leaders. Our advanced metrics facilitated the BBC to offer a more detailed comparison of two of the Premier League's leaders at the time through an in-studio discussion. We've invested heavily in strengthening our data science function to ensure that we lead the way in helping our clients better understand player and team performance through data analysis. 

The BBC used Opta's sequence metric in their post-match analysis of Chelsea's clash with Man City.


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