OptaJoe in 17/18: a season in review

Posted 14th June 2018

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Opta’s social accounts continue to bring engaging data-driven content to sports fans everywhere

Over the course of the 17/18 season OptaJoe covered all corners of the Premier League and other British football competitions, whilst also keeping a close eye on Europe. Whether it was the rise of the Egyptian King, Manchester City’s winning run or the shock resignation of an Arsenal and Premier League stalwart, Arsene Wenger, OptaJoe has been on hand to add insightful, digestible statistical context to the discussions surrounding every major football story from the season.

Our highly experienced data editorial teams are experts at turning rich, deep data into compelling, timely sports content which engages football fans around the world. This season we’ve delivered more than 2,900 tweets, delivered half a billion impressions, 911,000 retweets and 1.5 million likes.

To find out how we can help you engage audiences through compelling social content contact us now.                                                          

Opta Joe season highlights

OptaJoe’s Hall of Fame

OptaJoe’s tweets have not only proved popular with football fans - players both past and present have enjoyed and engaged with our content throughout the season. Some of the biggest footballing names to interact with our tweets this year are included in our ‘Hall of Fame’ below.

Thibaut Courtois (@thibautcourtois)

Belgium and Chelsea goalkeeper Thibaut Courtois retweeted OptaJoe's tweet about his impressive clean sheet record in European tournaments.

Gary Lineker (@GaryLineker)

Former England foward and face of BBC's Match of the Day, Gary Lineker retweeted OptaJoe's tweet about his goal conversion rate at World Cup competitions.

Peter Shilton (@Peter_Shilton)

Goalkeeping legend and the most capped England player of all time, Peter Shilton, retweeted OptaJoe's tweet about Jamie Vardy's impressive scoring record against Premier League top 6 clubs.

Tim Cahill (@Tim_Cahill)

Millwall player and pillar of the Australian national team, Tim Cahill has retweeted OptaJoe's tweet about his scoring record with his head in the Premier League.

Michy Batshuayi (@mbatshuayi)

Belgium centre forward Michy Batshuayi has replied to OptaJoe's tweet about his hat-trick for Chelsea in the League earlier this season.

Advanced metrics

The 2017/18 season saw advanced analytics step out from the pages of a performance analyst’s scouting report to take centre stage within wider football media. Metrics such as expected goals, expected assists and sequences have been featured in the analysis of many major media outlets and broadcasters across the coverage of this season including the likes of the BBC, Sky Sports, BT Sport, The Telegraph and The Times.

OptaJoe has also featured advanced metrics across their social activity, providing greater understanding to on-field events for football fans. By adding context around how these advanced concepts can be applied, OptaJoe has helped bring analytics to mainstream football discussions.



Opta’s international line-up

OptaJoe is not the only Opta account to produce an impressive performance this season, Opta’s global line-up of Twitter accounts has continued to shed an analytic spotlight onto major stories from leagues and competitions across 5 continents and eight sports. 

Below are some of the most successful tweets from Opta's international accounts this season:  

A full list of Opta’s Twitter accounts can be found in the website footer, make sure you follow them to keep up to date with all the action from your favourite players, teams and competitions.


History of OptaJoe

OptaJoe was founded in 2009 with the view that the account could act as a platform to showcase Opta’s breadth and depth of data coverage. Nine seasons and over 43,000 tweets later OptaJoe is the destination for football statistics amongst football fans. Their insightful facts, characteristically sandwiched between a number and an end-word, fuel fan’s discussions about their favourites teams and players around the World.

This season also saw OptaJoe surpass 1 million followers securing the account as every football fanatics best friend and the ultimate resource to impress your friends at social occasions.


How we can help you reach and engage audiences across social

The success of OptaJoe and its sister accounts showcases the power of Opta’s data in engaging fans through compelling social content.

Opta’s clients can utilise our sports data expertise and editorial content as well as receive direct access to our expert data editorial team to help generate interesting, captivating narratives.

Opta’s depth and diversity (thanks to our unique database) allows clients from all sporting sectors to super charge their social outputs. Whether you are a broadcaster looking to supplement your sports coverage, a rights holder looking to differentiate the stories around your event or competition or a brand looking to expand their awareness by engaging sports fans in trusted and credible ways, Opta is on hand to deliver innovative solutions to help you maximise your social reach.


Enquire now on the form below to discover how Opta can help your company engage sports fans through social


Opta's World Cup Representation

Unlike the Premier league, the season is far from over for Opta’s global suite of social accounts. Our teams will continue to deliver the statistics fans love throughout Russia 2018 so make sure you follow our accounts now to keep up to date with all things World Cup.

See our World Cup line-up below, get following now!

Opta's starting XI:

1. OptaSuit

2. OptaJason

3. OptaIvan

4. OptaArabi

5. OptaJiro

6. OptaJavier

7. OptaJean

8. OptaJoao

9. OptaFranz

10. OptaJoe

11. OptaJose

Discover Opta’s full line-up of social accounts in the website footer.