Our client highlights from the Rugby World Cup 2019

Posted 14th November 2019


How Opta supported our clients during the Rugby World Cup

The 2019 Rugby World Cup came to a thrilling conclusion with South Africa beating England 32−12 in the final to claim their third title, equalling New Zealand’s record.

Throughout the duration of the competition, Opta's clients produced a wealth of content, using rich data to cover the tournament in the deepest detail, creating an engaging viewing experience for audiences everywhere. From the broadcast sector, to digital media and print, we helped clients enjoy a successful tournament from start to finish.


Explore our rugby coverage here

Across every fixture, Opta collected data from every kick, tackle, try and more, live and in full detail. This data was delivered through our feeds, widgets and much more as the action unfolded in Japan.

We covered the Rugby World Cup from the tournament's kick-off, to the final whistle and beyond. Opta data was supplied to clients around the world through our range of feedswidgets and other services. Our data editorial team also expertly crafted the most insightful and relevant content throughout the tournament to engage audiences everywhere.

South Africa's Faf de Klerk made five appearences for the champions throughout the tournament.

Our client highlights

Broadcast sector

From powering on-screen graphics to informing in-studio commentary and narratives with unique insights, Opta worked with broadcasters to provide the essential data and support they need to bring their sports coverage to life.

Official UK broadcaster of the Rugby World Cup, ITV, used Opta data editorial service to drive global conversation throughout the tournament

Opta’s Twitter account for Rugby coverage sparked an on-air conversation after one of the 500 Opta Facts across the tournament was tweeted by OptaJonny, about Italian forward Polledri. The commentators were able to engage their audience with an interesting and surprising stat about how the Italian forward had enjoyed the most success in beating defenders in the tournament. This showcases the valuable role that data-driven insights play in helping broadcasters create relevant, engaging content for audiences everywhere.

Digital media


Opta helped news and sports media outlets globally enrich their outputs throughout the tournament, powering tournament and match specific previews and post-match analysis, Opta enriched the media space from the tournament’s kick-off to the final whistle and beyond.

From the tournament outset, national French newspaper, L’Equipe, curated a weekly feature coined Retro Data. Using historical Opta data, the newspaper produced a series revisiting historical Rugby World Cup tournaments, allowing readers to reminisce the best games and players from tournament’s past.

Wales Online

After a disappointing semi-final loss to the eventual tournament champions South Africa, Wales Online, one of the biggest media outlets in the country, used a range of Opta Facts to shine a light on why the Welshmen underwent semi-final heartbreak at the hands of the Springboks.

OptaJonny’s Facts formed the basis of the article, highlighting how Wales fell short in making sufficient ground by recording a record low in Rugby World Cup history. 

The Times

Ahead of the tournament’s kick-off, British newspaper, The Times, produced a full double page spread using Opta data to showcase how the game of Rugby has evolved, looking at tournaments from 1987 to the present day.

To find out more about how Opta can enhance your coverage of all major tournaments, games and more, get in in touch using the form below.