Southampton personalises fan communications

Southampton personalises fan communications

Southampton FC

The club deliver compelling email communications using Opta data

Southampton have integrated Opta data feeds into their email communications with their global fan base. By incorporating match and seasonal statistics into their email program, Southampton have increased engagement with the club and players.

This partnership illustrates just some of the flexible and innovative ways Opta’s data feeds can be used to create incredible user experiences that keep audiences engaged.


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