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Opta's official data partnership with the ECB

Opta's official data partnership with the ECB
Client

England and Wales Cricket Board

Opta work with the governing body to modernise English cricket

The England and Wales Cricket Board (ECB) were looking to modernise domestic English cricket. The governing body partnered with Opta to help enhance the game by increasing delivery of data content and innovating digital communication.

As part of the partnership, Opta analyses every game in the ECB calendar including both domestic and international fixtures. Opta’s bespoke and detailed data collection process helped to establish consistency across all clubs and forms of the game in regards to the depth of data available. Thanks to their longstanding partnership with Opta, ECB have six years of detailed ball-by-ball data that is used to increase the analytic value of broadcast, betting and performance analysis, in addition to providing content for commercial sponsors.

The ECB have also integrated Opta data feeds into their digital platforms, helping to improve the quality of their communications with cricket fans via their website and mobile applications.

This partnership illustrates how Opta can work with sport governing bodies to provide 360 degree data support, further enhancing all areas of the sport and its coverage.

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Project goals

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Create a bespoke data platform for all counties to utilise

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Drive the ECB's data agenda

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Offer fans a more detailed experience of cricket in all formats

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