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Opta’s data powers Sure’s Goal Pressure Index

Opta’s data powers Sure’s Goal Pressure Index
Client

Sure

Opta helps Sure target sports fans to increase brand awareness

As part of a campaign to raise brand awareness amongst sports fans, Sure partnered with Performs premier football publisher Goal.com and Opta to create the Goal Pressure Index.

The partnership saw Opta work with the brand to develop a unique algorithm which analysed a players performance under pressure. Opta provided data feeds covering aspects such as time of goal, position in league, specific opposition and rivalries to help determine how an individual has performed under pressure across a season.

The rating system, which was showcased in preview and review shows on Goal’s website, provided fans with additional insight into the performances of the players they love, engaging them further in both the sport and in Sure as a brand. This demonstrates how Opta can work with brands to activate their promotional campaigns within a sporting setting.

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Project goals

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Deliver a unique product that hasn't been used by anybody else

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Engage fans by creating engaging content suitable for all platforms

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Increase Sure's R.O.I by utilising the wider Perform network

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