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Opta partners with the NWSL

Opta partners with the NWSL
Client

National Women's Soccer League

Opta and the NWSL partner to revolutionise women’s soccer

Opta’s official data partnership with the league places it at the forefront of the women’s game

The National Women’s Soccer League were looking to secure their position as the world’s leading women’s league by ensuring they continued to meet the expectations of their increasingly engaged fan base. Fresh from concluding a broadcast partnership with A+E Networks, which saw the league broadcast for the first time on a major cable network, the NWSL agreed a multi-year partnership with Opta with the aim of further enhancing the matchday experience through Opta’s industry-leading data products.

As the league’s Official Data Partner, Opta supplies advanced analytics in real-time for every match in the NWSL season, granting teams, fans and media access to a breadth and depth of data on a par with the leading football leagues across the globe. This data was integrated into feeds, widgets and services deployed across every area of the league’s operation. Opta’s data powered in-game graphics and production support for NWSL’s broadcast partner A+E Networks, a full suite of team and player stats for NWSL’s own digital platforms, and each individual team’s own media properties.

Opta’s most granular data was also made available in OptaPro’s industry leading coaching, scouting and analytics tool ProVision – a first for the women’s game in North America, bringing the league into line with its male counterpart, and providing teams and coaches with the most advanced solutions in performance analysis.

Consistent, detailed real-time data is now playing a significant role in supporting the NWSL’s own strategy for development of the women’s game, whether stimulating new narratives around NWSL’s top players, aiding discussion and analysis by the league’s media partners, or boosting fan engagement domestically and abroad. Opta continues to work with the NWSL on innovative ways to enhance its product, on and off the field.

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Project goals

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Providing best-in-class data to the NWSL's broadcasting partners

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Increasing engagement in the league amongst football fans globally

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Increasing insight across all areas of the league

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