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Fox Asia enhance their football insight with Opta

Fox Asia enhance their football insight with Opta
Client

Fox Sports

A new standard for global and regional football broadcasting from Fox Sports Asia

Having global football properties like Bundesliga on their programming schedule, as well as regional football properties like AFC Champions League and AFC Cup, Fox were keen to establish a new and consistent premium standard across all their football properties.

Embracing a data-first philosophy, Fox invested in comprehensive Opta data across these regional and global properties – equipping their in-studio pundits with ammunition to analyse games regardless of whether they were working on European or Asian football. Apart from influencing punditry conversations, Opta data flows through Fox in-studio touchscreens and on-screen graphics.

 

“Sports data plays an increasingly important role in live production for FOX Sports, and it helps us present a more comprehensive offering to fans. The live sports viewing experience is significantly improved when professional insight is combined with strong official data. OPTA’s comprehensive data feeds equip our football pundits with a fast, reliable source of information that allows them to back up their analysis with fact, using the very latest graphics technology”

Italo Zanzi, Executive Vice-President and Managing Director, Sports, FOX Networks Group Asia.

 

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