The Opta difference

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Detailed data to power your content and coverage

Opta’s data is recorded, analysed and distributed using a bespoke system that allow us to provide our data quickly, reliably and securely to customers through a range of solutions.

The process begins with the data collection itself, which is carried out by our expert data analysts in hubs located around the world and is supported by in-stadium analysts. We use bespoke software to record the action to the highest level of detail, live, for a range of sports. This information is stored in our extensive database and distributed to clients around the world. We offer feeds, widgets, expert editorial support and other options to ensure we have a solution suited to a customer’s needs, technologies and platforms.

We are the only sports data business that collects and distributes full, time-stamped, contextual data live, featuring complete x/y co-ordinates (as well as z co-ordinates where applicable, such as shots in football), and a granularity of event type unique amongst data providers.

None of this would be possible without our team of analysts. We invest significant time and effort in training them in our tools and methodology, this allows us to guarantee the quality and consistency of our data across all the leagues and competitions we cover.

We divide our data into four different tiers, allowing us to maximise your available options, as shown below:

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Data Feeds

Our extensive range of feeds cover a huge number of sports and competitions. Use these to power your solution or platform.

Data Feeds

Widgets

Our widgets transform the way you present sports data on your website. Easy to implement, configure and customise, our hosted widget solutions provide you with solutions that do not require the complexities of feed integration.

Widgets

Editorial

Opta's global data editorial teams are experts at finding stories and insights from the our data. Uncover new perspectives, enhance your coverage and provide your audience with compelling and exclusive sports content not available anywhere else.

Editorial

Analytics

We have a range of advanced analytics, including predictive models, analytical metrics and augmented data from multiple sources.

Analytics

Omnisport

Omnisport, part of Perform Content, is a market-leading international sports news and content agency, providing breaking global sports video and editorial content from the biggest teams, leagues and players.

Omnisport website