Our History

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Driving the sports data agenda since 1996

Opta has been at the forefront of the sports data revolution for more than 20 years, providing rich, detailed data to help bring sports content and coverage to life. Find out more about Opta’s history below.

1996

Opta Founded



1997

Carling Opta Index is launched

The Opta Index is launched under Carling sponsorship and associated with the Premier League via SkySports.



1998

Opta creates its first Opta Fact

See our editorial services


1999

Opta starts collecting data in real-time

Explore our Data Feeds


2000

Live player data available for major tournaments

Euro 2000 saw the first time customers could use Opta's live player data for a major football tournament, giving in-depth statistics from all of the games during the competition.



2001

Opta begin collecting rugby union data

See our coverage


2002

Opta powers spread betting markets with Sporting Index

2003

Opta produce 10 facts per game for every Premier League match



2004

Match packs provided to EPL

Opta's unique match packs are provided to the English Premier League managers including Houllier, Jol and Wenger.

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2005

Opta goes real-time

Opta's x,y,z data collection and timestamps are collected and distributed in real-time to customers.

2006

Opta begin collecting ball-by-ball data of international cricket games

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2007

Opta Query Tool launched

Opta launched their own bespoke tool, Query Tool, that allows for real-time database searching.

More information


2009

OptaJoe posts first tweet

OptaJoe Twitter


2009

OptaJim launches on Twitter

OptaJim Twitter


2009

Opta and The Guardian develop Chalkboards, the world's first interactive digital football product

2009

Opta analyses every single World Cup match back to 1966



2010

Opta launches widgets for the first time

See our widgets


2010

Statszone launches for the 2010 World Cup

Ahead of the 2010 World Cup Statszone launches, using Opta data to provide live data on every kick of the ball.



2010

Opta leads pioneering World Cup football data sponsorship

Opta's unique and detailed data powered official World Cup sponsor Castrol's marketing campaign for the tournament delivering live fixtures and results as well as creating a bespoke algorithm to deduce the best performing players from the 2010 World Cup.

Brands and Sponsors


2011

The first OptaJoe quiz

The first edition of what is now a well-established event on the football media calendar.



2011

Opta wins the 'Best Use of Twitter' category at the Social Buzz Awards

The OptaJoe and family twitter platforms win the award for the 'Best Use of Twitter' at the Social Buzz Awards evening.



2011

Opta help reinvent Sky Sports Monday Night Football with dedicated data analysis



2012

Opta launches the xG model for professional clubs



2012

Opta signs data partnership deal with ECB

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2012

OptaPro launches

OptaPro, a unique brand that services professional teams, is launched using Opta's detailed analytical data. The brand helps deliver the analytics agenda of professional teams and leagues.

OptaPro


2013

Opta wins 'Best Use of Social Media in Football'

Opta wins the award for the 'Best Use of Social Media in Football' at the Football Business Awards.



2013

OptaJonny launches on Twitter

The launch of the official Twitter page for Opta's coverage of rugby union and rugby league.

OptaJonny Twitter


2014

The first OptaPro Forum

The first staging of what has become one of the world's leading football analytics conferences.



2015

Opta starts analysing major US Sports

Opta's advanced data collection methodology is applied to all major US Sports including American Football, Baseball, Ice Hockey and Basketball.

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2015

Opta data integrated at both CenturyLink Field and Etihad Stadium



2016

OptaJoe publishes first yearbook



2017

OptaJoe surpasses 1 million followers on Twitter.



2017

Opta launches 3D match visualisation

Opta Match Visualisation

2017

Opta releases real-time analytics feeds

Opta released a full suite of real-time advanced analytics feeds that include metrics such as expected goals, expected assists and defensive coverage.

Discover more


2017

Opta Match Experience UK

The first Opta Match Experience whereby journalists and other sports media professionals were invited to play in a game that Opta analysed to the highest level of detail.

Opta Match Experience Review


2017

MOTD uses xG for the first time

BBC's Match of the Day uses Opta's Expected Goals metric for the first time in their match roundups.



2018

Opta Match Exeperience Germany

Media professionals from all over Germany came to participate in the match whereby all players had their performance tracked to the same, detailed level that Opta delivers for all major leagues globally.



2018

The 10th OptaJoe Quiz

Opta hosted the 10th edition of the OptaJoe Quiz at Stamford Bridge.

OptaJoe X Review