Our History

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Driving the sports data agenda since 1996

Opta has been at the forefront of the sports data revolution for more than 20 years, providing rich, detailed data to help bring sports content and coverage to life. Find out more about Opta’s history below.


Opta Founded


Carling Opta Index is launched

The Opta Index is launched under Carling sponsorship and associated with the Premier League via SkySports.


Opta creates its first Opta Fact

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Opta starts collecting data in real-time

Explore our Data Feeds


Live player data available for major tournaments

Euro 2000 saw the first time customers could use Opta's live player data for a major football tournament, giving in-depth statistics from all of the games during the competition.


Opta begin collecting rugby union data

See our coverage


Opta powers spread betting markets with Sporting Index


Opta produce 10 facts per game for every Premier League match


Match packs provided to EPL

Opta's unique match packs are provided to the English Premier League managers including Houllier, Jol and Wenger.

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Opta goes real-time

Opta's x,y,z data collection and timestamps are collected and distributed in real-time to customers.


Opta begin collecting ball-by-ball data of international cricket games

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Opta Query Tool launched

Opta launched their own bespoke tool, Query Tool, that allows for real-time database searching.

More information


OptaJoe posts first tweet

OptaJoe Twitter


OptaJim launches on Twitter

OptaJim Twitter


Opta and The Guardian develop Chalkboards, the world's first interactive digital football product


Opta analyses every single World Cup match back to 1966


Opta launches widgets for the first time

See our widgets


Statszone launches for the 2010 World Cup

Ahead of the 2010 World Cup Statszone launches, using Opta data to provide live data on every kick of the ball.


Opta leads pioneering World Cup football data sponsorship

Opta's unique and detailed data powered official World Cup sponsor Castrol's marketing campaign for the tournament delivering live fixtures and results as well as creating a bespoke algorithm to deduce the best performing players from the 2010 World Cup.

Brands and Sponsors


The first OptaJoe quiz

The first edition of what is now a well-established event on the football media calendar.


Opta wins the 'Best Use of Twitter' category at the Social Buzz Awards

The OptaJoe and family twitter platforms win the award for the 'Best Use of Twitter' at the Social Buzz Awards evening.


Opta help reinvent Sky Sports Monday Night Football with dedicated data analysis


Opta launches the xG model for professional clubs


Opta signs data partnership deal with ECB

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OptaPro launches

OptaPro, a unique brand that services professional teams, is launched using Opta's detailed analytical data. The brand helps deliver the analytics agenda of professional teams and leagues.



Opta wins 'Best Use of Social Media in Football'

Opta wins the award for the 'Best Use of Social Media in Football' at the Football Business Awards.


OptaJonny launches on Twitter

The launch of the official Twitter page for Opta's coverage of rugby union and rugby league.

OptaJonny Twitter


The first OptaPro Forum

The first staging of what has become one of the world's leading football analytics conferences.


Opta starts analysing major US Sports

Opta's advanced data collection methodology is applied to all major US Sports including American Football, Baseball, Ice Hockey and Basketball.

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Opta data integrated at both CenturyLink Field and Etihad Stadium


OptaJoe publishes first yearbook


OptaJoe surpasses 1 million followers on Twitter.


Opta launches 3D match visualisation

Opta Match Visualisation


Opta releases real-time analytics feeds

Opta released a full suite of real-time advanced analytics feeds that include metrics such as expected goals, expected assists and defensive coverage.

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Opta Match Experience UK

The first Opta Match Experience whereby journalists and other sports media professionals were invited to play in a game that Opta analysed to the highest level of detail.

Opta Match Experience Review


MOTD uses xG for the first time

BBC's Match of the Day uses Opta's Expected Goals metric for the first time in their match roundups.


Opta Match Exeperience Germany

Media professionals from all over Germany came to participate in the match whereby all players had their performance tracked to the same, detailed level that Opta delivers for all major leagues globally.


The 10th OptaJoe Quiz

Opta hosted the 10th edition of the OptaJoe Quiz at Stamford Bridge.

OptaJoe X Review


STATS and Perform merge to form Stats Perform

Opta becomes part of Stats Perform, connecting a rich dual heritage in using technology to advance sports, creating new opportunities for our clients to make better sports predictions.

Meet Stats Perform