Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

Take a bow, #MCFC! 👏 Just the 5⃣2⃣passes leading up to Leroy Sane's goal ⚽️vs#WBAA in the#EFLCupp Here's how it u…twitter.com/i/web/status/9…Y 2 hours ago

15 - Diego Costa's goals were worth 15 points to Chelsea in the 2016-17 @premierleague; more than any other player… twitter.com/i/web/status/9… 5 hours ago

1 - Burton are the first side from a lower divison to score against Man Utd at Old Trafford since Crystal Palace in Nov 2011. Consolation. 22 hours ago

90 - This is the first time Jack Wilshere has completed 90 minutes in a match for Arsenal since September 23 2014 (vs Southampton). Back. 22 hours ago

1 - Michy Batshuayi is the first Chelsea player to score a League Cup hat-trick since Frank Lampard against Leicest… twitter.com/i/web/status/9… 22 hours ago

17y 6d - Ethan Ampadu is the youngest player to make an appearance for Chelsea since Michael Woods in Jan 2007 (also v Nottm Forest). Youth. 23 hours ago

3 - Dominic Calvert-Lewin has been directly involved in all three of Everton's domestic goals this season, with 1 goal and 2 assists. Busy. 23 hours ago

1 - Charly Musonda has scored his first Chelsea goal in his third appearance and first start for the club. Arrival. 23 hours ago

4 - Marcus Rashford has now scored four braces for Man Utd, with each one coming in a different competition. Range. https://t.co/zkOdAPoHCw 23 hours ago

30 - Only Zlatan Ibrahimovic (37) has been directly involved in more @ManUtd goals than Marcus Rashford (30) since his debut. Starlet. 20 Sep

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process


Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.