Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

49 - Huddersfield will be the 49th different team to play in the PL and will be in the top-flight for the first tim… twitter.com/i/web/status/8… 3 hours ago

1 - Huddersfield are the 1st team in @EFL history to be promoted having conceded more goals than they’ve scored in the league campaign. Up. 3 hours ago

2 - Huddersfield are only the second @EFL club to be promoted via the play-offs in all three divisions (also Blackpool). Experts. 3 hours ago

3 - Reading have lost three of their last five penalty shootouts in all competitions. Nervy. 4 hours ago

5 - Huddersfield have won all five of their previous penalty shootouts in the play-offs - no other team has won more than one. Experience. 4 hours ago

1 - This is the first second tier play-off final to finish 0-0. Drab. 4 hours ago

2 - Huddersfield have won both of their previous playoff finals that went to extra-time, while Reading have lost both of theirs. Edge. 4 hours ago

3 - Huddersfield have been promoted from 3 of their 4 play-off finals, winning promotion in 1995, 2004 and 2012. Impressive. 7 hours ago

18 - The previous three play-off finals involving Reading have seen a total of 18 goals scored (an average of six per game). Bonanza. 7 hours ago

3 - Reading have lost in each of their previous three play-off final appearances, while only Sheffield United have lost more (4). Hurdle. 8 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre