Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

180 - Sunderland have spent 21 days of this season's Premier League out of the drop-zone (a league-high 180/201 in bottom 3). Checkout. 37 minutes ago

15 - Middlesbrough have had their woodwork hit more times than any other team so far in the @premierleague this season. Frame. 1 hours ago

68 - @SUFC_tweets (68 points) have already surpassed their league points total in 2015-16 (66) with 12 games to spa… twitter.com/i/web/status/8… 6 hours ago

9 - @MillwallFC have now kept nine successive clean sheets in all competitions for the first time since April 1926… twitter.com/i/web/status/8… 8 hours ago

15 - Newcastle United failed to score with their first 15 shots vs Brighton tonight, but have now netted two of their last three. Timing. 19 hours ago

9 - @drfc_official's John Marquis has now scored 9 goals in @EFL League Two in 2017, only @StevenageFC's Matt Godden (10) has more. Hotshots 19 hours ago

3 - @CAFCofficial's Ricky Holmes has scored his first hat-trick since December 21st 2012 (for Barnet v Burton Albio… twitter.com/i/web/status/8… 20 hours ago

18 - Conor Hourihane has now been involved in 18 goals in the @EFL Championship this season (7 goals, 11 assists).… twitter.com/i/web/status/8… 20 hours ago

8 - Adebayo Akinfenwa has now scored eight goals in his last 11 competitive appearances for @wwfcofficial. Unit. https://t.co/vB57A2oPlZ 20 hours ago

17 - Sam Jones was the 17th different player to score for @officialgtfc this season in League Two; no side has had more goalscorers. Variety 20 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre