Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

19 - The fewest goals scored by an outright winner of the Premier League Golden Boot is 19, by Nicolas Anelka in 2008-09. Scrimp. 13 hours ago

57 - Benjamin Mendy fired in 57 crosses from open play in the Champions League last season, more than any other pla… twitter.com/i/web/status/8… 22 Jul

20 - Nicolas Anelka is the only player in PL history to net 20+ goals with four different clubs (Arsenal, Bolton, C… twitter.com/i/web/status/8… 22 Jul

21 - Ryan Giggs scored in a record 21 consecutive @premierleague seasons between 1992-93 and 2012-13. Iconic. https://t.co/ZAsIOFfQ4K 21 Jul

Opta are looking for an intern to join their sales team. Apply now online at the following link bit.ly/2gPAoHS. Recruiting. 21 Jul

15 - Philippe Coutinho has scored 15 goals from outside the area since his Premier League debut; more than any othe… twitter.com/i/web/status/8… 21 Jul

130 - Javier Hernandez has the 5th best minutes per goal ratio in @premierleague history (min. 20 goals). Sharpshoo… twitter.com/i/web/status/8… 20 Jul

22 - W. Rooney has been involved in more PL goals v Newcastle than any other player vs another in the division (14… twitter.com/i/web/status/8… 20 Jul

6 - England Women's 6-0 victory over Scotland last night was their biggest ever win in a major tournament. Convinci… twitter.com/i/web/status/8… 20 Jul

13 - Alvaro Morata’s goals won Real Madrid 13 points in the La Liga last season; only Cristiano Ronaldo won more fo… twitter.com/i/web/status/8… 19 Jul

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre