Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

11 - Pep Guardiola has now won 11 of his 18 semi-final ties, winning 10 of those finals, including each of the last… twitter.com/i/web/status/9… 3 hours ago

4 - Man City have progressed to a domestic cup final for the fourth time in the last six seasons (excl. Community S… twitter.com/i/web/status/9… 4 hours ago

550 - Marlon Pack's header ended Bristol City's run of 550 minutes without scoring a goal from open play. Consolation. 4 hours ago

14 – Kevin de Bruyne has provided 14 assists for Manchester City in all competitions this season; more than any oth… twitter.com/i/web/status/9… 5 hours ago

5 – Leroy Sane has either scored or assisted in five of his six appearances for Manchester City in 2018 (3 goals, 3… twitter.com/i/web/status/9… 5 hours ago

0 - Bristol City are the only team in the top four English leagues yet to score a non-penalty goal in 2018. Concern. 6 hours ago

5 - Pep Guardiola has lost five of his last six semi-final ties, after winning nine of his first 11. Downturn. https://t.co/kHHHkTmLBF 7 hours ago

2001 - The last time a Championship side overturned a semi-final first leg deficit against a Premier League club in… twitter.com/i/web/status/9… 7 hours ago

10 - Sean Dyche's Burnley have kept 10 clean sheets in 24 Premier League games this season; as many as they achieve… twitter.com/i/web/status/9… 9 hours ago

3 - Jurgen Klopp has lost more Premier League games against @SwansOfficial than he has vs any other side in the competition. Clipped. 22 Jan

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre