Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

Take a bow, #MCFC! 👏 Just the 5⃣2⃣passes leading up to Leroy Sane's goal ⚽️vs#WBAA in the#EFLCupp Here's how it u…twitter.com/i/web/status/9…Y 2 hours ago

15 - Diego Costa's goals were worth 15 points to Chelsea in the 2016-17 @premierleague; more than any other player… twitter.com/i/web/status/9… 5 hours ago

1 - Burton are the first side from a lower divison to score against Man Utd at Old Trafford since Crystal Palace in Nov 2011. Consolation. 22 hours ago

90 - This is the first time Jack Wilshere has completed 90 minutes in a match for Arsenal since September 23 2014 (vs Southampton). Back. 22 hours ago

1 - Michy Batshuayi is the first Chelsea player to score a League Cup hat-trick since Frank Lampard against Leicest… twitter.com/i/web/status/9… 22 hours ago

17y 6d - Ethan Ampadu is the youngest player to make an appearance for Chelsea since Michael Woods in Jan 2007 (also v Nottm Forest). Youth. 23 hours ago

3 - Dominic Calvert-Lewin has been directly involved in all three of Everton's domestic goals this season, with 1 goal and 2 assists. Busy. 23 hours ago

1 - Charly Musonda has scored his first Chelsea goal in his third appearance and first start for the club. Arrival. 23 hours ago

4 - Marcus Rashford has now scored four braces for Man Utd, with each one coming in a different competition. Range. https://t.co/zkOdAPoHCw 23 hours ago

30 - Only Zlatan Ibrahimovic (37) has been directly involved in more @ManUtd goals than Marcus Rashford (30) since his debut. Starlet. 20 Sep

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre