Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

55 - A club has now had 55+ points after 22 PL games 4 times, with Chelsea responsible for 3 of those (04-05, 05-06 and 16-17). Dominating. 13 hours ago

101 - Only Ryan Giggs (162) and Frank Lampard (102) have provided more PL assists than Cesc Fabregas (101, level with W Rooney). Conductor. 13 hours ago

7 - Following Victor Moses' assist, Diego Costa has now had more different players assist him than any other PL player this season. Friends. 14 hours ago

51:35 - At 51 minutes and 35 seconds, Diego Costa's is the latest 1st half goal since Opta started recording exact times (2006-07). Gasp. 14 hours ago

4 - Diego Costa has scored a goal in each of his four Premier League appearances against Hull City. Tamed. 14 hours ago

100 - Diego Costa is playing his 100th game in all comps for Chelsea, scoring 51 goals and assisting 17 so far. Cen… twitter.com/i/web/status/8… 15 hours ago

90 - Arsenal are the first club to score 2 90th minute PL winners in the same season v the same team since Man U v Man City in 09-10. Drama. 16 hours ago

7 - Arsenal have conceded more penalty goals this season than they have in any other Premier League campaign. Blow. 16 hours ago

5 - Since the start of last season, Granit Xhaka has had more red cards than any other player in the big 5 Euro leagues. Reckless. 16 hours ago

12 - Arsenal have scored 12 headed goals this season in the Premier League, more than any other side. Nutty. 16 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre