Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

11 - Pep Guardiola has now won 11 of his 18 semi-final ties, winning 10 of those finals, including each of the last… twitter.com/i/web/status/9… 3 hours ago

4 - Man City have progressed to a domestic cup final for the fourth time in the last six seasons (excl. Community S… twitter.com/i/web/status/9… 4 hours ago

550 - Marlon Pack's header ended Bristol City's run of 550 minutes without scoring a goal from open play. Consolation. 4 hours ago

14 – Kevin de Bruyne has provided 14 assists for Manchester City in all competitions this season; more than any oth… twitter.com/i/web/status/9… 5 hours ago

5 – Leroy Sane has either scored or assisted in five of his six appearances for Manchester City in 2018 (3 goals, 3… twitter.com/i/web/status/9… 5 hours ago

0 - Bristol City are the only team in the top four English leagues yet to score a non-penalty goal in 2018. Concern. 6 hours ago

5 - Pep Guardiola has lost five of his last six semi-final ties, after winning nine of his first 11. Downturn. https://t.co/kHHHkTmLBF 7 hours ago

2001 - The last time a Championship side overturned a semi-final first leg deficit against a Premier League club in… twitter.com/i/web/status/9… 7 hours ago

10 - Sean Dyche's Burnley have kept 10 clean sheets in 24 Premier League games this season; as many as they achieve… twitter.com/i/web/status/9… 9 hours ago

3 - Jurgen Klopp has lost more Premier League games against @SwansOfficial than he has vs any other side in the competition. Clipped. 22 Jan

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --