Creating value from official data

Opta are experienced in helping governing bodies of all sizes to maximise the return from their official data properties.

49 - Huddersfield will be the 49th different team to play in the PL and will be in the top-flight for the first tim… twitter.com/i/web/status/8… 3 hours ago

1 - Huddersfield are the 1st team in @EFL history to be promoted having conceded more goals than they’ve scored in the league campaign. Up. 3 hours ago

2 - Huddersfield are only the second @EFL club to be promoted via the play-offs in all three divisions (also Blackpool). Experts. 3 hours ago

3 - Reading have lost three of their last five penalty shootouts in all competitions. Nervy. 4 hours ago

5 - Huddersfield have won all five of their previous penalty shootouts in the play-offs - no other team has won more than one. Experience. 4 hours ago

1 - This is the first second tier play-off final to finish 0-0. Drab. 4 hours ago

2 - Huddersfield have won both of their previous playoff finals that went to extra-time, while Reading have lost both of theirs. Edge. 4 hours ago

3 - Huddersfield have been promoted from 3 of their 4 play-off finals, winning promotion in 1995, 2004 and 2012. Impressive. 7 hours ago

18 - The previous three play-off finals involving Reading have seen a total of 18 goals scored (an average of six per game). Bonanza. 7 hours ago

3 - Reading have lost in each of their previous three play-off final appearances, while only Sheffield United have lost more (4). Hurdle. 8 hours ago

Official rights holders

Opta's philosophy is based on bringing data to life. We use our in-house expertise to add value to data, making it interesting, compelling, relevant and accessible.

We are determined to make sense of stats in the way that everyone can understand. It is our passion and it is the reason that sports fans recognise and value our brand.  

Opta can act as custodians of the sporting heritage. Using a technologically robust production and distribution framework Opta collate, manage, protect and bring to life the stories that underpin this heritage.

Opta understand that not all rights holders are the same. Each has different priorities and strategic objectives. Establishing official data partnerships involves an understanding of these specific objectives and how data can help drive or support these. Opta are experts at collecting, managing and distributing official data on behalf of rights holders, maximising existing distribution channels, as well as opening up new ones to help gain maximum exposure, column inches, downloads and page impressions.