Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

2010 - On this day in 2010 @DFB_Team_EN celebrated a 4-1 win against @England. Historic. #ENGGER @OptaJoe https://t.co/jns4B2w3Qi 27 Jun

4 - Saul Ñiguez has scored more goals than any other player in 2017 European Under-21 Championship (4 goals from 4… twitter.com/i/web/status/8… 27 Jun

38 – The @DFB_Team_EN U21 had more than twice as many shots (38 – 17) as the #YoungLions (@England). Deserved.… twitter.com/i/web/status/8… 19 hours ago

5 - Scott Parker is the only player to play for 5 London clubs in the Premier League (Charlton, Chelsea, West Ham,… twitter.com/i/web/status/8… 14 hours ago

45 - Swindon Town conceded 45 home goals in the 1993-94 season, the most in a single @premierleague campaign. Brimf… twitter.com/i/web/status/8… 17 hours ago

46 - The lowest number of goals scored by a team who were promoted to the top-flight is 46, by Notts County in 1923. Conservative. 27 Jun

86 - Tottenham won 86 points in the 2016-17 Premier League - their best-ever return in the competition. Surge. 27 Jun

47 - Jens Lehmann holds the record for longest unbeaten start to a @premierleague career, not losing any of his fir… twitter.com/i/web/status/8… 26 Jun

4 - Frank de Boer is the only manager in Eredivisie history to win four consecutive titles, doing so in his first f… twitter.com/i/web/status/8… 26 Jun

91 – Since the start of the 2013/14 season, Alexandre Lacazette has scored more goals in Ligue 1 than any other pla… twitter.com/i/web/status/8… 26 Jun

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.