Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4 - @LFC are the first team in top-flight history to have won four consecutive away games by a margin of at least t… twitter.com/i/web/status/9… 4 hours ago

19 - No side has scored more first-half Premier League goals this season than @LFC (level with Man City). Rampant. 5 hours ago

20 - Mohamed Salah is the first @premierleague player to have scored 20 goals in all competitions this season. Prol… twitter.com/i/web/status/9… 5 hours ago

14 - Philippe Coutinho has been directly involved in 14 goals in his last 10 away games for @LFC in all competition… twitter.com/i/web/status/9… 6 hours ago

1 - Bournemouth have beaten Liverpool just once in all competitions (P11 W1 D3 L7), although it came in this exact… twitter.com/i/web/status/9… 6 hours ago

28 - Alan Pardew has now collected just 28 points from a possible 120 in his last 40 @premierleague games (P40 W6 D… twitter.com/i/web/status/9… 6 hours ago

6812 - Gareth Barry has scored his first @premierleague goal as a substitute in 6812 days, with his previous one co… twitter.com/i/web/status/9… 7 hours ago

16 - Marcus Rashford has had a hand in 16 goals in 27 games in all competitions for @ManUtd this season (9 goals, 7… twitter.com/i/web/status/9… 8 hours ago

8 - Romelu Lukaku has had a hand in eight goals in eight @premierleague games against former club West Brom (five g… twitter.com/i/web/status/9… 8 hours ago

19 - Jose Mourinho has never lost an away Premier League match against a side starting that day in the relegation z… twitter.com/i/web/status/9… 9 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.