Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

55 - A club has now had 55+ points after 22 PL games 4 times, with Chelsea responsible for 3 of those (04-05, 05-06 and 16-17). Dominating. 13 hours ago

101 - Only Ryan Giggs (162) and Frank Lampard (102) have provided more PL assists than Cesc Fabregas (101, level with W Rooney). Conductor. 14 hours ago

7 - Following Victor Moses' assist, Diego Costa has now had more different players assist him than any other PL player this season. Friends. 14 hours ago

51:35 - At 51 minutes and 35 seconds, Diego Costa's is the latest 1st half goal since Opta started recording exact times (2006-07). Gasp. 14 hours ago

4 - Diego Costa has scored a goal in each of his four Premier League appearances against Hull City. Tamed. 15 hours ago

100 - Diego Costa is playing his 100th game in all comps for Chelsea, scoring 51 goals and assisting 17 so far. Cen… twitter.com/i/web/status/8… 15 hours ago

90 - Arsenal are the first club to score 2 90th minute PL winners in the same season v the same team since Man U v Man City in 09-10. Drama. 16 hours ago

7 - Arsenal have conceded more penalty goals this season than they have in any other Premier League campaign. Blow. 16 hours ago

5 - Since the start of last season, Granit Xhaka has had more red cards than any other player in the big 5 Euro leagues. Reckless. 16 hours ago

12 - Arsenal have scored 12 headed goals this season in the Premier League, more than any other side. Nutty. 16 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.