Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - @Everton have won their first four games of a season for the first time since 1978/79 when they were managed by… twitter.com/i/web/status/8… 11 hours ago

31 - @FCBarcelona had lower possession than @realmadriden for the first time since May 7th 2008 (31 games). Dominat… twitter.com/i/web/status/8… 17 hours ago

.@SkySportsMNF have explained Opta's new expected goals metric using examples from last weekend's action.… twitter.com/i/web/status/8… 22 hours ago

228 - Thierry Henry is Arsenal's all-time highest ever goalscorer, with 228 goals in 377 games. Anniversaire. https://t.co/qQc02u2R5p 21 hours ago

4 - Marco Asensio's last four shots for Real Madrid (all comps): ⚽️ vs Juventus ❌ vs Man Utd ⚽️ vs Barcelona ⚽️ vs… twitter.com/i/web/status/8… 16 Aug

1 - Ernesto Valverde is the first Barcelona manager to lose two Clasicos in a row since Frank Rijkaard in 2008 (all… twitter.com/i/web/status/8… 22 hours ago

15 - Celtic have won 15 of their last 17 Champions League qualifying games at Celtic Park (D1 L1). Stronghold. https://t.co/Se8535IYFD 16 Aug

8 - Gylfi Sigurdsson assisted a league-high eight goals direct from dead ball scenarios last season in the… twitter.com/i/web/status/8… 16 Aug

628 - Gareth Barry is only four appearances away from equalling Ryan Giggs' record of 632 games in the… twitter.com/i/web/status/8… 16 Aug

1 - No @LFC player made more passes (24), interceptions (4) or had more touches (41) than Trent Alexander-Arnold in… twitter.com/i/web/status/8… 15 Aug

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.