Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - Four of Liverpool's five Premier League defeats this season have come against teams who started the day in the… twitter.com/i/web/status/8… 9 hours ago

12 - Philippe Coutinho has scored his first goal in 12 games in all competitions for Liverpool. Hopeful. 9 hours ago

5 - Jamie Vardy has scored 5 Premier League goals vs Liverpool; more than any Leicester player has vs another team in the competition. Ace. 10 hours ago

2 - The only time a reigning PL champion has lost a game having been 2+ goals ahead at HT was Arsenal v Aston Villa in Dec 1998. Combat. 10 hours ago

5 - Leicester are the only side with a 100% winning record when scoring first in PL games this season (5/5 before tonight). Element. 10 hours ago

637 - Jamie Vardy's goal was Leicester City's first in the Premier League in 2017, after a run of 637 minutes without one. Back. 10 hours ago

8 – Liverpool have won more away games against reigning Premier League champions than any other side. Blight. https://t.co/1sxKFF77Hz 11 hours ago

3 - Leicester City's last three Premier League goals against Liverpool have all been scored by Jamie Vardy. Canny. https://t.co/wpv0N7dpJL 12 hours ago

11 - Of the 26 goals Zlatan Ibrahimovic has scored for @ManUtd this term, 11 of them have come in the 75th minute o… twitter.com/i/web/status/8… 19 hours ago

Check out Goal's Premier League Team of the Week, powered by Opta data! bit.ly/2lL9kKn https://t.co/uHJSMmasie 27 Feb

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.