Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - @LFC are the first team in top-flight history to have won four consecutive away games by a margin of at least t… twitter.com/i/web/status/9… 4 hours ago

19 - No side has scored more first-half Premier League goals this season than @LFC (level with Man City). Rampant. 5 hours ago

20 - Mohamed Salah is the first @premierleague player to have scored 20 goals in all competitions this season. Prol… twitter.com/i/web/status/9… 5 hours ago

14 - Philippe Coutinho has been directly involved in 14 goals in his last 10 away games for @LFC in all competition… twitter.com/i/web/status/9… 6 hours ago

1 - Bournemouth have beaten Liverpool just once in all competitions (P11 W1 D3 L7), although it came in this exact… twitter.com/i/web/status/9… 6 hours ago

28 - Alan Pardew has now collected just 28 points from a possible 120 in his last 40 @premierleague games (P40 W6 D… twitter.com/i/web/status/9… 7 hours ago

6812 - Gareth Barry has scored his first @premierleague goal as a substitute in 6812 days, with his previous one co… twitter.com/i/web/status/9… 7 hours ago

16 - Marcus Rashford has had a hand in 16 goals in 27 games in all competitions for @ManUtd this season (9 goals, 7… twitter.com/i/web/status/9… 8 hours ago

8 - Romelu Lukaku has had a hand in eight goals in eight @premierleague games against former club West Brom (five g… twitter.com/i/web/status/9… 8 hours ago

19 - Jose Mourinho has never lost an away Premier League match against a side starting that day in the relegation z… twitter.com/i/web/status/9… 9 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.