Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

137 - Since Jürgen Klopp first took charge of #LFC, they've won 137 points (6th most) in the Premier League. Preview bit.ly/2xSKiLW 1 hours ago

3 - Only three sides have progressed past the Europa League group stages after collecting one point in the first th… twitter.com/i/web/status/9… 15 hours ago

1 - Everton have picked up just 1 point after 3 Europa League group stage games – the worst start of any English cl… twitter.com/i/web/status/9… 15 hours ago

10 - Bertrand Traore has been directly involved in 10 goals in just 15 starts in the Europa League (six goals, four… twitter.com/i/web/status/9… 16 hours ago

223 - There were just 223 seconds between Ashley William's yellow card and his goal. Narrative. https://t.co/gnvtCUp4e2 16 hours ago

12 - Nabil Fekir has been directly involved in 12 goals in 12 appearances for Lyon this season (eight goals, four a… twitter.com/i/web/status/9… 17 hours ago

11 - Theo Walcott’s assist was his 11th for Olivier Giroud in all comps; only Mesut Ozil has provided more assists… twitter.com/i/web/status/9… 17 hours ago

1 - Arsenal have kept their first clean sheet away from home in European competition since beating Olympiakos 3-0 i… twitter.com/i/web/status/9… 17 hours ago

7 - Everton have won seven of their last nine games at Goodison Park in European competition including qualifiers (D1 L1). Hope. 17 hours ago

7 - Olivier Giroud has been directly involved in seven goals in his last seven starts in Europe for Arsenal (6 goal… twitter.com/i/web/status/9… 20 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.