Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

2010 - On this day in 2010 @DFB_Team_EN celebrated a 4-1 win against @England. Historic. #ENGGER @OptaJoe https://t.co/jns4B2w3Qi 27 Jun

4 - Saul Ñiguez has scored more goals than any other player in 2017 European Under-21 Championship (4 goals from 4… twitter.com/i/web/status/8… 27 Jun

38 – The @DFB_Team_EN U21 had more than twice as many shots (38 – 17) as the #YoungLions (@England). Deserved.… twitter.com/i/web/status/8… 18 hours ago

5 - Scott Parker is the only player to play for 5 London clubs in the Premier League (Charlton, Chelsea, West Ham,… twitter.com/i/web/status/8… 14 hours ago

45 - Swindon Town conceded 45 home goals in the 1993-94 season, the most in a single @premierleague campaign. Brimf… twitter.com/i/web/status/8… 17 hours ago

46 - The lowest number of goals scored by a team who were promoted to the top-flight is 46, by Notts County in 1923. Conservative. 27 Jun

86 - Tottenham won 86 points in the 2016-17 Premier League - their best-ever return in the competition. Surge. 27 Jun

47 - Jens Lehmann holds the record for longest unbeaten start to a @premierleague career, not losing any of his fir… twitter.com/i/web/status/8… 26 Jun

4 - Frank de Boer is the only manager in Eredivisie history to win four consecutive titles, doing so in his first f… twitter.com/i/web/status/8… 26 Jun

91 – Since the start of the 2013/14 season, Alexandre Lacazette has scored more goals in Ligue 1 than any other pla… twitter.com/i/web/status/8… 26 Jun

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.