Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 - Four of Liverpool's five Premier League defeats this season have come against teams who started the day in the… twitter.com/i/web/status/8… 9 hours ago

12 - Philippe Coutinho has scored his first goal in 12 games in all competitions for Liverpool. Hopeful. 10 hours ago

5 - Jamie Vardy has scored 5 Premier League goals vs Liverpool; more than any Leicester player has vs another team in the competition. Ace. 10 hours ago

2 - The only time a reigning PL champion has lost a game having been 2+ goals ahead at HT was Arsenal v Aston Villa in Dec 1998. Combat. 11 hours ago

5 - Leicester are the only side with a 100% winning record when scoring first in PL games this season (5/5 before tonight). Element. 11 hours ago

637 - Jamie Vardy's goal was Leicester City's first in the Premier League in 2017, after a run of 637 minutes without one. Back. 11 hours ago

8 – Liverpool have won more away games against reigning Premier League champions than any other side. Blight. https://t.co/1sxKFF77Hz 12 hours ago

3 - Leicester City's last three Premier League goals against Liverpool have all been scored by Jamie Vardy. Canny. https://t.co/wpv0N7dpJL 12 hours ago

11 - Of the 26 goals Zlatan Ibrahimovic has scored for @ManUtd this term, 11 of them have come in the 75th minute o… twitter.com/i/web/status/8… 19 hours ago

Check out Goal's Premier League Team of the Week, powered by Opta data! bit.ly/2lL9kKn https://t.co/uHJSMmasie 27 Feb

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker