Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

11 - Pep Guardiola has now won 11 of his 18 semi-final ties, winning 10 of those finals, including each of the last… twitter.com/i/web/status/9… 4 hours ago

4 - Man City have progressed to a domestic cup final for the fourth time in the last six seasons (excl. Community S… twitter.com/i/web/status/9… 4 hours ago

550 - Marlon Pack's header ended Bristol City's run of 550 minutes without scoring a goal from open play. Consolation. 4 hours ago

14 – Kevin de Bruyne has provided 14 assists for Manchester City in all competitions this season; more than any oth… twitter.com/i/web/status/9… 5 hours ago

5 – Leroy Sane has either scored or assisted in five of his six appearances for Manchester City in 2018 (3 goals, 3… twitter.com/i/web/status/9… 5 hours ago

0 - Bristol City are the only team in the top four English leagues yet to score a non-penalty goal in 2018. Concern. 6 hours ago

5 - Pep Guardiola has lost five of his last six semi-final ties, after winning nine of his first 11. Downturn. https://t.co/kHHHkTmLBF 7 hours ago

2001 - The last time a Championship side overturned a semi-final first leg deficit against a Premier League club in… twitter.com/i/web/status/9… 7 hours ago

10 - Sean Dyche's Burnley have kept 10 clean sheets in 24 Premier League games this season; as many as they achieve… twitter.com/i/web/status/9… 9 hours ago

3 - Jurgen Klopp has lost more Premier League games against @SwansOfficial than he has vs any other side in the competition. Clipped. 22 Jan

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker