Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

55 - A club has now had 55+ points after 22 PL games 4 times, with Chelsea responsible for 3 of those (04-05, 05-06 and 16-17). Dominating. 13 hours ago

101 - Only Ryan Giggs (162) and Frank Lampard (102) have provided more PL assists than Cesc Fabregas (101, level with W Rooney). Conductor. 14 hours ago

7 - Following Victor Moses' assist, Diego Costa has now had more different players assist him than any other PL player this season. Friends. 14 hours ago

51:35 - At 51 minutes and 35 seconds, Diego Costa's is the latest 1st half goal since Opta started recording exact times (2006-07). Gasp. 14 hours ago

4 - Diego Costa has scored a goal in each of his four Premier League appearances against Hull City. Tamed. 15 hours ago

100 - Diego Costa is playing his 100th game in all comps for Chelsea, scoring 51 goals and assisting 17 so far. Cen… twitter.com/i/web/status/8… 15 hours ago

90 - Arsenal are the first club to score 2 90th minute PL winners in the same season v the same team since Man U v Man City in 09-10. Drama. 16 hours ago

7 - Arsenal have conceded more penalty goals this season than they have in any other Premier League campaign. Blow. 16 hours ago

5 - Since the start of last season, Granit Xhaka has had more red cards than any other player in the big 5 Euro leagues. Reckless. 16 hours ago

12 - Arsenal have scored 12 headed goals this season in the Premier League, more than any other side. Nutty. 16 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker