Opta news

Opta partner with Sixty to help fuel their Ease Live TV solution

Opta have partnered with sports broadcast specialists Sixty to help optimise user experiences through combining relevant detailed data with sports video for Sixty’s Ease Live TV solution. As part of the agreement Opta’s comprehensive data will be combined with Sixty’s clickable graphic technology, helping increase end-customer engagement with sports content.

The deal will enable Sixty’s broadcast customers to leverage Opta analytics through its interactive TV solution, Ease Live.

“Sixty’s Ease Live solution combined with our proven experience in collecting, collating and editorialising a diverse pool of live sports data, we have the perfect tools to radically enhance the way broadcasters deliver sports video experiences,” said Adam Bowley, head of broadcast data services, Opta Sports. “We look forward to Opta and Sixty providing fans with the best possible broadcast and OTT sports experiences.”

Kjetil Horneland, CEO, Sixty, added: “Our partnership responds to the need for broadcasters, content owners and distributors to engage with future audiences by unifying all relevant data and video into one seamless user experience.

“By supplying Opta Sport’s market-leading, live sports analytics within our Ease Live solution, broadcasters can now respond to the growing demand for non-linear viewing by enabling viewers to explore, play, interact and communicate with the sports content they know and love.”

Posted by opta at 11:34