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NEWS Opta Announces AIG Rugby Innovation Challenge

Opta is collaborating with AIG, a leading global insurance company, New Zealand Rugby and USA Rugby to launch the AIG Rugby Innovation Challenge, a contest to harness rugby data into the hands of fans via useful, engaging apps. The developers of the winning apps will compete for cash and prizes totaling $85,000 and will have access to Opta’s live international data feeds for two years.

For the first time in rugby’s history, AIG is making Opta’s granular rugby data – including stadium location feeds, team and player performance statistics, match statistics, and a host of other rich data feeds – available to application developers free of charge. Participants will have access to all of the New Zealand All Blacks match fixtures from 2012 via the AIG Opta Rugby Dataset, as well as selected USA Rugby match fixtures, which will be available with every single on-the-ball action categorised, and logged with an x/y coordinate attributed to where it took place on the pitch.

Angus McNab, Opta’s Head of Pro Rugby and Sponsorship, said of the challenge, “Opta is delighted to work with AIG on such a unique, groundbreaking sponsorship activation.  This challenge goes beyond supporting a single team or country – it is an opportunity to unify fans in a way that has never been done before, and shows a real commitment to innovation in sport and technology – something we at Opta are very passionate about as well.”

“This is a fantastic opportunity to show how we can really enrich the rugby experience for fans who we know have a real thirst for information on all aspects of the game,” said Nick Brown, General Manager, Public Affairs for New Zealand Rugby. "Opta produces a huge range of fascinating data from every moment of every top game, so we’re confident this competition will unlock many fun and exciting new ways to meet fans’ passion for their favourite game. We also thank AIG for providing another opportunity to help us reach more fans in more places as we work together to grow the game.”

Daniel Glantz, Global Head of Sponsorship, AIG, said, “We hope that with this wealth of information, participants are inspired to present the sport of rugby in new and interactive ways, while also sharing their passion. We’re committed to growing the game, and by bringing an informative, mobile app to fans around the world, we’re getting closer to that goal“.

McNab added, “AIG has demonstrated their commitment to promote creativity and support those who seek to be bold and innovative.  We, and the global rugby community as a whole, owe AIG a great deal of gratitude for making this opportunity possible.”

Powered by ChallengePost, the AIG Rugby Innovation Challenge formally kicks off on Tuesday, June 18. To pre-register, interested developers can visit: http://aigrugby.challengepost.com/

Posted by Opta at 11:06