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Opta’s Expected Goals Makes its Way Into Mainstream Media

Opta’s new expected goal metric is one in a series of advanced analytics that are helping to explain the game in more detail and broaden the knowledge of sports fans. The metric (xG) measures the quality of a shot based on a number of variables and gives an indication of the number of goals a team or player should have scored based on the chances they had. See our explainer video here: 


Now the 2017/18 season is underway, more examples can be seen of the media using expected goals to inject a greater level of insight into their articles. Below illustrate some of the ways expected goals have been used in recent football coverage.


BBC Sport


BBC have published their own article explaining the expected goals metric and its importance to the future of football analysis. The article also analyses the goal scoring performances of players from last season including Kane and Lukaku.

Read more here: http://www.bbc.com/sport/amp/football/40699431


BBC Match of the Day


In the opening weekend of the season, Match of the Day featured the expected goals metric for the first time on their prime time coverage of the Premier League action.


Sky Sports  

MNF Combined

Sky’s Monday Night Football presenters Jamie Carragher and David Jones used examples from the first weekend of Premier League action to explain expected goals to their viewers.

Read More: http://www.skysports.com/football/news/11096/10989764/monday-night-football-extra-expected-goals-explained


The Times

 Times Man City


The Times have used expected goals in their analysis of Manchester City’s new signings and uses the metric to look at the club’s chances of enjoying a title-winning season.

Read more: https://www.thetimes.co.uk/article/1f5b0a6c-7ddf-11e7-a055-7c0a66949601


The Telegraph

 Telegraph Lacazette

The Telegraph have written a piece comparing the expected goals value of Arsenal’s headline signing Lacazette with current Arsenal strikers Giroud and Sanchez in looking at what he will bring to the club.

Read more: http://www.telegraph.co.uk/football/2017/08/11/does-xg-data-tell-us-arsenals-alexandre-lacazette-compared-alexis/


The Mirror


Following BBC Match of the Day’s first use of expected goals in the first weekend if the season, The Mirror have written an article explaining the metric which features Opta’s own explainer video. The piece also analyses the xG of last season’s golden boot winner Harry Kane.

Read More: http://www.mirror.co.uk/sport/football/news/what-expected-goals-mean-welcome-10978290


Major League Soccer  


Major League Soccer have been using expected goals in a variety of their articles analysing the performances of the league’s teams. This includes a piece focused on the Montreal Impact which also features MLS’s own xG explainer video.

Read More: https://www.mlssoccer.com/post/2017/08/15/are-montreal-impact-due-some-regression-expected-goals


The Daily Mail 

Daily Mail

The Daily Mail wrote an article ahead of the BBC’s use of expected goals in their primetime Match of the Day programme. The article also explains the metric and features Opta’s own explainer video.

Read More: http://www.dailymail.co.uk/sport/football/article-4778308/What-expected-goal-does-work.html


Posted by opta at 12:15