Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

126 - England completed 126 passes in the final third of the pitch, 42 more than Italy (84). Perspective. 16 minutes ago

530 - England completed 530 passes in this match; 191 more than Italy managed to complete (339). Shift. 18 minutes ago

3 - All three of Andros Townsend's goals for England have come from outside the box. Rocket. 39 minutes ago

0 - No outfield player to have started the Italy v England game has had as few touches (14) or made as few passes (6) as Theo Walcott. Quiet 1 hours ago

4 - Giorgio Chiellini has either scored (2) or assisted (2) four of the last eight Italy's goals. Leader. #italyvsengland 1 hours ago

6 - Six of the last nine goals scored in international matches involving England have been headers. Leap. 1 hours ago

7 - England have won their last seven internationals; their best run since June 2006 (a run of eight wins). Target. 2 hours ago

9 - England have kept a clean sheet in nine of their 14 international matches since the start of 2014. Commanding. 3 hours ago

9 - Italy are unbeaten at home since August 2013 (defeat vs Argentina) - since then, five wins and four draws. Home. #ItaliaInghilterra 4 hours ago

8 - Italy have conceded just eight goals in their last 12 international matches. Robust. 6 hours ago

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process


Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.