Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

1976 - Hull have never reached the League Cup semi-finals, while Newcastle haven't reached the last 4 of the competition since 1976. Chance. 13 hours ago

3 - Arsenal have lost their last three League Cup home games against fellow Premier League sides. Rut. 13 hours ago

4 - West Ham won 4-0 the last time they faced Manchester United in the League Cup (November 2010). Rematch. 13 hours ago

0 - Manchester City failed to have a shot on target in a game for the first time since April 2012 (vs Arsenal in the Premier League). Shy. 13 hours ago

6 - Pep Guardiola has gone six games without a win for the first time in his managerial career. Slump. 14 hours ago

2 - Chelsea have failed to reach the League Cup quarter-final in consecutive seasons for the first time since 2000-01. Short. 14 hours ago

47 - Only Wayne Rooney (58) has been involved in more goals for Man Utd than Juan Mata (29 goals, 18 assists) since his debut. Influence. 14 hours ago

1 - Zlatan Ibrahimovic has provided his first assist for Manchester United in his 14th game for the Red Devils. Deadlock. 14 hours ago

1 - Edimilson Fernandes scored with what was his first shot on target in all competitions for the Hammers. Swish. 14 hours ago

5 - Manchester United have failed to score in the first half in five of their last six games in all competitions. Patient. 15 hours ago

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process

Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.