Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

2 - Bobby Zamora is one of two players in @premierleague history to have scored penalties with both feet. Farewell. https://t.co/HrJrT5a5JH 15 minutes ago

9 - Crystal Palace went nine Premier League games without scoring in 1994/95, a PL record run. Drought #OptaAdvent 3 hours ago

0.82 - Of players to play 10+ PL games in December, no player has a better goals/game ratio than Roque Santa Cruz (… twitter.com/i/web/status/8… 3 hours ago

1 - Hapoel Be'er Sheva scored with their first shot on target of the match. Clinical. 15 hours ago

1107- Manchester United have won their first European away game (excl. qualifiers) since November 27 2013, 1107 days ago. Overdue. 17 hours ago

7 - Zlatan Ibrahimovic has scored seven goals in his last six games for Manchester United. Form. 17 hours ago

1 - Henrikh Mkhitaryan has scored his first Manchester United goal on his 11th appearance for the club. Duck. 18 hours ago

8 - Manchester United have lost eight of their last nine away games in Europe, drawing the other (excluding qualifiers). Struggles. 19 hours ago

149 – Les Ferdinand scored the most goals without a single one coming from the penalty spot in Premier League histo… twitter.com/i/web/status/8… 8 Dec

8 - Richard Dunne, Duncan Ferguson and Patrick Vieira have all received a PL-high eight red cards. Mist #OptaAdvent 8 Dec

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process


Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.