Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

6 - Matty Fryatt has bagged six goals in five appearances in league competition against Huddersfield Town. Terrorised. 1 hours ago

10 - @dcfcofficial have scored 10 goals in the final 15 minutes this season, the most in the @SkyBetChamp. Late. 1 hours ago

4 - Darren Ambrose has scored four goals in five league appearances against Blackpool. Dream. 2 hours ago

4 - Bakary Sako has scored in his last four appearances for @OfficialWolves. Run. 4 hours ago

6 - Harry Kane has scored six goals in his last six appearances for Spurs. Able. 17 hours ago

9 - Graziano Pelle has scored nine goals in his last 10 games for Southampton in all competitions. Update. 17 hours ago

3 - After going 18 games (all comps) without a goal, Erik Lamela has now scored three in his last three for Tottenham. Swagger. 17 hours ago

12 - Shane Long's goal was his first in all comps since April, ending a run of 12 games without a goal for the Irishman. Lengthy. 18 hours ago

525 - Rolando Aarons' strike ended a run of 525 minutes without a goal for Newcastle against Man City. Shock. 18 hours ago

8 - Graziano Pelle has scored eight goals in his last 10 games for Southampton in all competitions. Talisman. 19 hours ago

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process


Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.