Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - @Everton have won their first four games of a season for the first time since 1978/79 when they were managed by… twitter.com/i/web/status/8… 11 hours ago

31 - @FCBarcelona had lower possession than @realmadriden for the first time since May 7th 2008 (31 games). Dominat… twitter.com/i/web/status/8… 17 hours ago

.@SkySportsMNF have explained Opta's new expected goals metric using examples from last weekend's action.… twitter.com/i/web/status/8… 22 hours ago

228 - Thierry Henry is Arsenal's all-time highest ever goalscorer, with 228 goals in 377 games. Anniversaire. https://t.co/qQc02u2R5p 21 hours ago

4 - Marco Asensio's last four shots for Real Madrid (all comps): ⚽️ vs Juventus ❌ vs Man Utd ⚽️ vs Barcelona ⚽️ vs… twitter.com/i/web/status/8… 16 Aug

1 - Ernesto Valverde is the first Barcelona manager to lose two Clasicos in a row since Frank Rijkaard in 2008 (all… twitter.com/i/web/status/8… 22 hours ago

15 - Celtic have won 15 of their last 17 Champions League qualifying games at Celtic Park (D1 L1). Stronghold. https://t.co/Se8535IYFD 16 Aug

8 - Gylfi Sigurdsson assisted a league-high eight goals direct from dead ball scenarios last season in the… twitter.com/i/web/status/8… 16 Aug

628 - Gareth Barry is only four appearances away from equalling Ryan Giggs' record of 632 games in the… twitter.com/i/web/status/8… 16 Aug

1 - No @LFC player made more passes (24), interceptions (4) or had more touches (41) than Trent Alexander-Arnold in… twitter.com/i/web/status/8… 15 Aug

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre