Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

10 - Ronaldo has now scored in 10 successive matches; he has never recorded a run of 11. Bravo 8 hours ago

85 - Iker Casillas has won more games than any other player in the Champions League history (Xavi Hernandez, 84). Clásico. 8 hours ago

2 - Arsenal's two goals vs Anderlecht were the final two shots of the game. Brinksmanship. 9 hours ago

5 - Five of Arsenal's last six Champions League away wins have been by a single goal. Squeak. 9 hours ago

3 - Tonight is the first time in their history that Liverpool have lost a European home game by a three goal margin. Humbled. 9 hours ago

1 - Arsenal have now kept only clean sheet in their last 10 games in all competitions. Repetitive. 9 hours ago

19 - Mario Mandzukic has now scored 19 goals in 23 Champions League appearances. Menace. 9 hours ago

0 - There were no shots on target from either team in the first half of Anderlecht vs Arsenal. Underwhelming. 10 hours ago

3 - This is the first time Liverpool have conceded 3 goals before half-time in the CL since the 2005 final. Istanbul. 10 hours ago

4 - The first 30 minutes of Champions League football tonight brought four goals, compared to 12 in the first half hour on Tuesday. Paced. 10 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre