Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

21 - There have now been 21 goals scored in the last three @MLS games at Yankee Stadium. Popcorn. 2 hours ago

13 - @NYCFC's @Guaje7Villa is now tied for second in @MLS 2015 with 13 goals scored. Incoming. 2 hours ago

17 - @ChelseaLFC have become the 17th different side to win the #WomensFACupFinal. Glory. 6 hours ago

6 - Six of the last seven #WomensFACupFinal matches have been won by the side scoring the first goal of the game. Advantage. 7 hours ago

7 - Celtic have won their last 7 opening day league games & last lost in their first game of a Scottish Premiership season in 1997/98. Power 11 hours ago

4 - No player reached double figures for goals and assists in the 2014/15 PL season, as Rickie Lambert did in 2013/14. Reminder. 31 Jul

19 - Rudy Gestede has scored more headed goals over the last two seasons than anyone in the top four tiers (19). Prowess. 31 Jul

7- Theo Walcott scored seven goals in seven starts for Arsenal last season. Signed. 31 Jul

30 - Since making his debut in August 2012, no player has more Premier League assists than Santi Cazorla (30). Renewed. 31 Jul

6 - West Ham's opponents Astra Giurgiu have won six of their previous seven away games in qualifying for the Europa League (L1). Hopeful. 30 Jul

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre