Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - Villarreal have been eliminated from each of their four major European semi-finals. Goodbye. 10 hours ago

3 - Liverpool are the third English team to reach a Europa League final, following Fulham in 2010 and Chelsea in 2013. Hello. 10 hours ago

4 - Daniel Sturridge has scored in four of his last five appearances for Liverpool at Anfield in all competitions (four goals). Homely. 10 hours ago

12 - Villarreal are unbeaten in 12 European games (W9 D3), keeping seven clean sheets in that time. Force. 12 hours ago

7 - Liverpool have won their last seven home second leg ties in European semi-finals, conceding just one goal in that time. Omens. 12 hours ago

29 - Arsenal have shipped a league-high 29.4% of their goals from outside the box in the PL this season, Spurs a league-low 3.6%. Range. 17 hours ago

3 – Real v Atletico will be the 3rd time the CL final has been played twice, after Liverpool v Milan and Barcelona v Man Utd. Rivals. 4 May

10 - Real Madrid have kept a clean sheet for the 10th time this CL season, equalling the CL record set by Arsenal in 2005-06. Wall. 4 May

3 – Real Madrid’s progression means three of the last four Champions League finals have been between teams from the same nation. Familiar. 4 May

16 - Cristiano Ronaldo has scored twice as many goals (16) as Man City's starting XI (8) in the Champions League this season. Lethal. 4 May

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre