Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

570 - Luis Suárez needed 570 minutes of play to score his first La Liga goal for Barcelona. Relief http://t.co/LF9D9tBUzx 1 hours ago

4 - Burak Yilmaz scored with all of his last four shots in Galatasaray’s last two Super Lig games. Bullseye. 1 hours ago

70 - London Welsh are the first team since West Hartlepool in 1998/99 to concede 70+ points twice in the same @premrugby season. Struggle. 1 hours ago

9 - Hamburg's 9 goals in 17 games are second least to only 2 teams in BL history: Frankfurt 1988-89 and Tasmania 1965-66 (8 each). Few. 1 hours ago

4 - Leo Messi has scored 4 right-footed La Liga goals in a row for the first time in his career. Confirmation 1 hours ago

11 - Charlie Austin has had a hand in 11 goals in his last nine Premier League appearances (nine goals, two assists). Unstoppable. 1 hours ago

7 - Seven of Graziano Pelle's eight Premier League goals have been scored at St Mary's Stadium. Turf. 1 hours ago

2 - @FALCAO has scored a goal in each of his last two @premierleague starts. Deadly. 1 hours ago

10 - Only Sergio Aguero (14) and Diego Costa (12) have scored more @premierleague goals than Charlie Austin this season. Flourish. 1 hours ago

4 - Andy Carroll has scored his first PL goal for West Ham with his foot since April 2013, the last four all coming via his head. Rarity. 2 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre