Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

29 - Stoke have conceded fewer fouls than any other Premier League team this season. Curious. 11 hours ago

16 - Cristiano Ronaldo has had more shots without scoring than any other La Liga player this season (Lionel Messi 11). Strange. 11 hours ago

7 - Just seven of the 38 Premier League games so far in 2015-16 have seen the home side win (18.4%). Oddity. 15 hours ago

49 - Tim Sherwood’s win percentage as Premier League manager has fallen below 50% for the first time (49%). Tactical. 17 hours ago

4 - Chelsea's four point total is the 2nd lowest tally at this stage of a PL season by a reigning champion. Shock. http://t.co/FiwwyLSdcD 17 hours ago

9 - Chelsea have conceded nine goals in four league games this season; their worst defensive record at this stage since 1971/72 (10). Leaky. 17 hours ago

7 - Jose Mourinho's last seven Premier League defeats have come against a manager with a surname starting with P. Pards. 17 hours ago

6 - West Ham United have been shown six red cards in 10 games this season (all comps), compared to three in 43 last term. Bath. 18 hours ago

2 - Chelsea have conceded 2+ goals in back-to-back Premier League home games for the first time since November 2011. Concern. 18 hours ago

9 - Bakary Sako has scored five goals and made four assists in his last nine league appearances (for Wolves and Crystal Palace). Update. 18 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre