Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

1 - Tottenham have kept one clean sheet in their last seven home matches in Europe (including qualifying). Caned. 10 hours ago

5 - Harry Kane has now scored five goals in his last four games for Tottenham (all competitions). Hurricane. 11 hours ago

0 - Asteras Tripolis have never won an away match in Europe (lost three, drawn four, including qualifying matches). Sickness. 12 hours ago

29 - Everton have ended a run of 29 European games without a goalless draw that went back to October 1995 (home, vs Feyenoord). Stalemate. 12 hours ago

1 - Lille have won just one of their last 11 home games in Europe (incl. qualifying); drawing five and losing five. Struggle. 15 hours ago

1 - This will be the first meeting between Everton and Lille in European competition. Inaugural. 15 hours ago

70 - Cristiano Ronaldo is now just one goal away from equalling Raúl's record of 71 Champions League goals. Chase. http://t.co/NGMBlvUxJu 17 hours ago

8 - @Podolski10 has scored eight goals in his last 10 Champions League appearances, including six in nine for Arsenal. Aha. 20 hours ago

20 - England currently find themselves 20th in the latest FIFA rankings. The last time they were lower was in May 1996 (24). Wannabes. 21 hours ago

10 - Ronaldo has now scored in 10 successive matches; he has never recorded a run of 11. Bravo 22 Oct

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre