Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - England have now gone four games without a clean sheet for the first time since August 2013. Leaky. 13 hours ago

1 - Wayne Rooney netted his 52nd goal for England, but his first ever as a substitute. Cameo. 13 hours ago

18 - At 18 years and 208 days old, Marcus Rashford is the youngest player ever to score on his England debut. Dreams. 14 hours ago

1 - Martin O’Neill has lost just one of his last 12 games in charge of the Republic of Ireland (W6 D5). Solid. 15 hours ago

10 - Michael O’Neill is unbeaten in his last 10 games as Northern Ireland manager (W5 D5). Momentum. 15 hours ago

2 - Marcus Rashford (18y 208d) is the 2nd youngest England debutant under Roy Hodgson, after R Sterling (17y 341d v Sweden, 2012). Fledged. 16 hours ago

2 – Jose Mourinho and Sir Alex Ferguson are the only two managers in Premier League history to earn more than 90 points in a season. Throne. 19 hours ago

50 - Can you name the top 50 English players with most Premier League appearances? Quiz. sporcle.com/games/Optajoe/… 21 hours ago

1 – Jose Mourinho is the first ex-Chelsea manager to take charge of Manchester United since Dave Sexton in 1981. Bridged. 27 May

8 - Jose Mourinho has beaten Liverpool eight times in the Premier League; more than any other team. Special. 27 May

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre