Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - @LFC are the first team in top-flight history to have won four consecutive away games by a margin of at least t… twitter.com/i/web/status/9… 4 hours ago

19 - No side has scored more first-half Premier League goals this season than @LFC (level with Man City). Rampant. 5 hours ago

20 - Mohamed Salah is the first @premierleague player to have scored 20 goals in all competitions this season. Prol… twitter.com/i/web/status/9… 5 hours ago

14 - Philippe Coutinho has been directly involved in 14 goals in his last 10 away games for @LFC in all competition… twitter.com/i/web/status/9… 6 hours ago

1 - Bournemouth have beaten Liverpool just once in all competitions (P11 W1 D3 L7), although it came in this exact… twitter.com/i/web/status/9… 6 hours ago

28 - Alan Pardew has now collected just 28 points from a possible 120 in his last 40 @premierleague games (P40 W6 D… twitter.com/i/web/status/9… 6 hours ago

6812 - Gareth Barry has scored his first @premierleague goal as a substitute in 6812 days, with his previous one co… twitter.com/i/web/status/9… 7 hours ago

16 - Marcus Rashford has had a hand in 16 goals in 27 games in all competitions for @ManUtd this season (9 goals, 7… twitter.com/i/web/status/9… 8 hours ago

8 - Romelu Lukaku has had a hand in eight goals in eight @premierleague games against former club West Brom (five g… twitter.com/i/web/status/9… 8 hours ago

19 - Jose Mourinho has never lost an away Premier League match against a side starting that day in the relegation z… twitter.com/i/web/status/9… 9 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre