Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

10 - Charlton Athletic have netted just 10 first half goals in the Championship this term; a league-low figure. Struggle. 4 minutes ago

23 - Bournemouth have picked up 23 points from their last 10 league games; the most in the Championship. Push. 26 minutes ago

657 - Which player made the most passes at the 2010 World Cup? Tiki. vine.co/v/M1qtgnj39j5 #worldsvinest 34 minutes ago

116 - Tim Howard has kept 116 clean sheets in the Premier League, the 10th highest total in the competition's history. Contracted. 14 hours ago

1540 - Morgan Schneiderlin has completed more passes than any other French player in the major European leagues this season. Saint. 15 hours ago

2 - Liverpool have scored 2+ goals in their last 10 PL games. Only two sides (Man City & Spurs) have gone on longer runs in PL history. Run. 23 hours ago

1 - Grant Holt has managed only one shot on target in eight PL appearances for Aston Villa (but scored with it). Deadly. 17 Apr

20 - Since Pulis took charge of Palace, they have conceded 20 goals in 22 games. Only Chelsea (14) have conceded fewer in that period. Cap. 16 Apr

2 - Man City have won just two of their last nine Premier League meetings with Sunderland (W2 D3 L4). Bogey. 16 Apr

2 - After scoring only once in his first 37 Premier League appearances, Connor Wickham has scored twice in 10 minutes. Unlikely. 16 Apr

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

LigaBBVA rankings produced using Opta data

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre