Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - Malmö FF will be the fourth Swedish team to play the Champions League, the first since 2000 (Helsinborg, AIK, IFK). Zlatan. 1 hours ago

17 - Arsenal have qualified for the Champions League for the 17th season in a row. Perennial. 2 hours ago

0 - Besiktas have yet to hit a shot on target in tonight's game vs Arsenal. Tense. 2 hours ago

7 - Arsenal have scored in all seven of their Champions League qualifying games at home. Inevitable. 3 hours ago

5 – Former Gunner Oguzhan Ozyakup created 5 chances for Besiktas last week, only one fewer than Arsenal managed in total. Return. 4 hours ago

1 - Besiktas have suffered just one defeat in their last ten games in all competitions. Danger. 4 hours ago

5 - Top 5 PL mins/goal at a single club: Shearer (BR) 106 mins Sturridge (Liv) 111 Aguero (MC) 113 Lukaku (WBA) 118 Torres (Liv) 121 Peak. 7 hours ago

1 - Opta begin full coverage of the Turkish Süper Lig this weekend. Follow @OptaCan for all the latest stats. Expansion. 9 hours ago

4 - A .McGeady (Spartak), D. Connolly (Feyenoord) and P. Babb, A. Mahon (Sporting) are the 4 Irish players in CL with non-UK teams. Answer. 9 hours ago

1 - Besiktas have suffered just one defeat in their last 10 games in all competitions. Resilient. 10 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre