Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

16 - @RomeluLukaku9 has been involved in more goals than any other PL player in all comps this season (12 goals, 4 assists). Flourishing. 5 hours ago

23 - No two players have combined to create as many chances for each other as @T_Deeney & @ighalojude in the PL this season (23). Partners. 5 hours ago

3 - @Cristiano (45), Lionel Messi (44) and @neymarjr (41) have scored more goals all comps in 2015 than any other top 5 players. Trio. 8 hours ago

55 - Happy birthday @GaryLineker - and always remember, ''at the end, the Germans always win''. Congratulations. https://t.co/QhjTp0Zo1H 8 hours ago

42 - Liverpool have allowed their opponents fewer shots on target than any other Premier League team this season. Press. 9 hours ago

89 - Crewe's Ben Garratt has made more saves than any other player in the top four tiers this season. Cat. 10 hours ago

305 - Charlton have allowed their opponents more shots than any team in the top four tiers this season. Peppered. 10 hours ago

12 - Northampton have scored 12 headed goals this season, more than any of the other 91 teams in the top four tiers. Nod. 10 hours ago

10% - Blackpool have the lowest shot conversion rate in League One this season. Sandstorm. 10 hours ago

90 - Nottingham Forest have the 2nd highest number of shots on target in the Championship but only 4 teams have scored fewer goals. Issue. 10 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre