Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - Liverpool have won four and lost just one of their last seven Premier League games against the Magpies (D2). Roasted. 33 minutes ago

5 - Newcastle have had five players sent off in their last four Premier League games against Liverpool. Reckless. 44 minutes ago

129 - No fixture in Premier League history has produced more goals than clashes between Liverpool and Newcastle United. Glut. 55 minutes ago

8 - The last time Birmingham lost 8-0 in league competition (v Preston, Feb 1958); they lost the next match 5-1 to Wolves. Omen. 1 hours ago

24 - The Uruguayan player with the most goal assists in @premierleague history is Gus Poyet. Answer. #FridayNightOptaPubQuiz 14 hours ago

24 - Name the Uruguayan player with the most goal assists in @premierleague history. Quiz. #FridayNightOptaPubQuiz 14 hours ago

5 - Played for BOTH @MCFC & @ManUtd in PL - Kanchelskis, Cole, Schmeichel, Hargreaves & Tevez. Answer #FridayNightOptaPubQuiz 15 hours ago

5 - Name the five players to have played for BOTH @MCFC and @ManUtd in the @premierleague Quiz. #FridayNightOptaPubQuiz 15 hours ago

Played for Villa & Spurs in PL - Calderwood Keane Friedel Ginola Leonhardsen Young Crouch Jenas Bent Routledge Hutton & Walker. Answer. 15 hours ago

8 - Eight of the last nine goals scored by Bolton in the league have come in the second half. Assurance. 16 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre