Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

3 - All three of Andros Townsend's goals for England have come from outside the box. Rocket. 9 minutes ago

0 - No outfield player to have started the Italy v England game has had as few touches (14) or made as few passes (6) as Theo Walcott. Quiet 57 minutes ago

4 - Giorgio Chiellini has either scored (2) or assisted (2) four of the last eight Italy's goals. Leader. #italyvsengland 1 hours ago

6 - Six of the last nine goals scored in international matches involving England have been headers. Leap. 1 hours ago

7 - England have won their last seven internationals; their best run since June 2006 (a run of eight wins). Target. 2 hours ago

9 - England have kept a clean sheet in nine of their 14 international matches since the start of 2014. Commanding. 2 hours ago

9 - Italy are unbeaten at home since August 2013 (defeat vs Argentina) - since then, five wins and four draws. Home. #ItaliaInghilterra 3 hours ago

8 - Italy have conceded just eight goals in their last 12 international matches. Robust. 6 hours ago

4 - England have faced Italy 4 times previously in Turin (W1 L3). The solitary win came in their first game there in May 1948 (4-0). History 8 hours ago

6 - England are unbeaten in six friendly internationals since a 0-1 loss at home to Germany in November 2013 (W4 D2). Lions. 9 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre