Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

2 - Bobby Zamora is one of two players in @premierleague history to have scored penalties with both feet. Farewell. https://t.co/HrJrT5a5JH 21 minutes ago

9 - Crystal Palace went nine Premier League games without scoring in 1994/95, a PL record run. Drought #OptaAdvent 3 hours ago

0.82 - Of players to play 10+ PL games in December, no player has a better goals/game ratio than Roque Santa Cruz (… twitter.com/i/web/status/8… 3 hours ago

1 - Hapoel Be'er Sheva scored with their first shot on target of the match. Clinical. 15 hours ago

1107- Manchester United have won their first European away game (excl. qualifiers) since November 27 2013, 1107 days ago. Overdue. 17 hours ago

7 - Zlatan Ibrahimovic has scored seven goals in his last six games for Manchester United. Form. 17 hours ago

1 - Henrikh Mkhitaryan has scored his first Manchester United goal on his 11th appearance for the club. Duck. 18 hours ago

8 - Manchester United have lost eight of their last nine away games in Europe, drawing the other (excluding qualifiers). Struggles. 19 hours ago

149 – Les Ferdinand scored the most goals without a single one coming from the penalty spot in Premier League histo… twitter.com/i/web/status/8… 8 Dec

8 - Richard Dunne, Duncan Ferguson and Patrick Vieira have all received a PL-high eight red cards. Mist #OptaAdvent 8 Dec

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre