Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

137 - Since Jürgen Klopp first took charge of #LFC, they've won 137 points (6th most) in the Premier League. Preview bit.ly/2xSKiLW 1 hours ago

3 - Only three sides have progressed past the Europa League group stages after collecting one point in the first th… twitter.com/i/web/status/9… 15 hours ago

1 - Everton have picked up just 1 point after 3 Europa League group stage games – the worst start of any English cl… twitter.com/i/web/status/9… 15 hours ago

10 - Bertrand Traore has been directly involved in 10 goals in just 15 starts in the Europa League (six goals, four… twitter.com/i/web/status/9… 16 hours ago

223 - There were just 223 seconds between Ashley William's yellow card and his goal. Narrative. https://t.co/gnvtCUp4e2 16 hours ago

12 - Nabil Fekir has been directly involved in 12 goals in 12 appearances for Lyon this season (eight goals, four a… twitter.com/i/web/status/9… 17 hours ago

11 - Theo Walcott’s assist was his 11th for Olivier Giroud in all comps; only Mesut Ozil has provided more assists… twitter.com/i/web/status/9… 17 hours ago

1 - Arsenal have kept their first clean sheet away from home in European competition since beating Olympiakos 3-0 i… twitter.com/i/web/status/9… 17 hours ago

7 - Everton have won seven of their last nine games at Goodison Park in European competition including qualifiers (D1 L1). Hope. 18 hours ago

7 - Olivier Giroud has been directly involved in seven goals in his last seven starts in Europe for Arsenal (6 goal… twitter.com/i/web/status/9… 20 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre