Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

90 - Lewis Holtby has completed the full 90 minutes once in his 25 Premier League appearances for Spurs. Periphery. #transferdeadlineday 35 minutes ago

104 - Since 2009-10, Falcao has scored 104 goals in 139 league apps (for Porto, A.Madrid & Monaco combined). Lethal. #transferdeadlineday 2 hours ago

23 - @TheRealAC3 became just the 23rd English player to make an appearance in the Italian @SerieA_TIM. Rare. 2 hours ago

43 - Only D.Anderton (67) & T.Sheringham (44) have assisted more PL goals for Spurs than Aaron Lennon (43). Hoops? #transferdeadlineday 3 hours ago

22 - Jermain Defoe has scored more Premier League goals as a substitute than any other player (22). Impact. #transferdeadlineday 4 hours ago

1 - You can follow our Super Lig coverage on @OptaCan in both English & Turkish. Passion. 17 hours ago

101 - Aaron Ramsey completed 101 passes against Leicester, the second most in a Premier League game this season (Capoue, 110 v QPR). Busy. 18 hours ago

1 - Mesut Özil has assisted one goal in his last 10 Premier League games. Drifted. 18 hours ago

1 - You can follow our Ligue 1 coverage on @OptaJean in both English & French. Foot. 18 hours ago

15 - Arsenal had 15 first-half shots vs. Leicester (including blocks), more than they did vs. Palace (14) & Everton (13) in total. Trigger. 19 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre