Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

3 - #POR have won all three of their encounters with #CRO, scoring six goals and conceding none. Dominant. 33 minutes ago

10 - #CRO have lost only one of their last 10 games at the European Championships, winning six and drawing three. Strong. 36 minutes ago

100 - Nani is the fourth Portuguese player to reach 100 caps, after Ronaldo, Figo and Couto. Centurion. https://t.co/TPVqedxs4l 1 hours ago

1 - #WAL are the first team to win a match in the KO stages of the Euros with just 1 shot on target since Greece in the 2004 final. Minimal. 1 hours ago

1958 - Wales have reached the quarter final stage of #Euro2016, as they did in their last major tournament (World Cup 1958). Historic. 1 hours ago

1 - #NIR have scored an own goal for the first time since October 2011, which was also scored by Gareth McAuley (v Italy). Whoops. 1 hours ago

3 - There have now been three own goals at #Euro2016, more than any previous European Championships. Calamity. 1 hours ago

114 - #NIR have already completed more passes in this game (114) than they did in 90 minutes v #GER (111). Improved. 2 hours ago

0 - #WAL have had no shots on target in the first half v #NIR - they had 9 against Russia in the first half. Wayward. 2 hours ago

1 - #POL have reached European Championship Quarter Finals for the first time in their history. Adventure. #SUIPOL 3 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre