Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 - Four of Liverpool's five Premier League defeats this season have come against teams who started the day in the… twitter.com/i/web/status/8… 9 hours ago

12 - Philippe Coutinho has scored his first goal in 12 games in all competitions for Liverpool. Hopeful. 10 hours ago

5 - Jamie Vardy has scored 5 Premier League goals vs Liverpool; more than any Leicester player has vs another team in the competition. Ace. 10 hours ago

2 - The only time a reigning PL champion has lost a game having been 2+ goals ahead at HT was Arsenal v Aston Villa in Dec 1998. Combat. 10 hours ago

5 - Leicester are the only side with a 100% winning record when scoring first in PL games this season (5/5 before tonight). Element. 11 hours ago

637 - Jamie Vardy's goal was Leicester City's first in the Premier League in 2017, after a run of 637 minutes without one. Back. 11 hours ago

8 – Liverpool have won more away games against reigning Premier League champions than any other side. Blight. https://t.co/1sxKFF77Hz 12 hours ago

3 - Leicester City's last three Premier League goals against Liverpool have all been scored by Jamie Vardy. Canny. https://t.co/wpv0N7dpJL 12 hours ago

11 - Of the 26 goals Zlatan Ibrahimovic has scored for @ManUtd this term, 11 of them have come in the 75th minute o… twitter.com/i/web/status/8… 19 hours ago

Check out Goal's Premier League Team of the Week, powered by Opta data! bit.ly/2lL9kKn https://t.co/uHJSMmasie 27 Feb

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre