Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

2010 - On this day in 2010 @DFB_Team_EN celebrated a 4-1 win against @England. Historic. #ENGGER @OptaJoe https://t.co/jns4B2w3Qi 27 Jun

4 - Saul Ñiguez has scored more goals than any other player in 2017 European Under-21 Championship (4 goals from 4… twitter.com/i/web/status/8… 27 Jun

38 – The @DFB_Team_EN U21 had more than twice as many shots (38 – 17) as the #YoungLions (@England). Deserved.… twitter.com/i/web/status/8… 19 hours ago

5 - Scott Parker is the only player to play for 5 London clubs in the Premier League (Charlton, Chelsea, West Ham,… twitter.com/i/web/status/8… 15 hours ago

45 - Swindon Town conceded 45 home goals in the 1993-94 season, the most in a single @premierleague campaign. Brimf… twitter.com/i/web/status/8… 18 hours ago

46 - The lowest number of goals scored by a team who were promoted to the top-flight is 46, by Notts County in 1923. Conservative. 27 Jun

86 - Tottenham won 86 points in the 2016-17 Premier League - their best-ever return in the competition. Surge. 27 Jun

47 - Jens Lehmann holds the record for longest unbeaten start to a @premierleague career, not losing any of his fir… twitter.com/i/web/status/8… 26 Jun

4 - Frank de Boer is the only manager in Eredivisie history to win four consecutive titles, doing so in his first f… twitter.com/i/web/status/8… 26 Jun

91 – Since the start of the 2013/14 season, Alexandre Lacazette has scored more goals in Ligue 1 than any other pla… twitter.com/i/web/status/8… 26 Jun

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre