Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

91% - Of the 58 keepers to make 10+ saves in Euro 2016 qualifying, Wayne Hennessey has the best save percentage (91%). Rock. 6 hours ago

1 - Newcastle's only win in their last 19 Premier League games (equal to half a season) came against Sam Allardyce's West Ham. Alarm. 7 hours ago

1 - Germany have lost a competitive game against a home nation for the first time since the 5-1 defeat to England in September 2001. Memory. 20 hours ago

1986 - Northern Ireland have qualified for a major tournament for the first time since the 1986 World Cup. Party. 20 hours ago

3 - Darren Randolph is only the third goalkeeper to assist a goal in Euro 2016 qualifying (Rui Patricio, Pyatov). Bouncing. 21 hours ago

90 - Ireland’s last three goals against Germany have all been scored in the 90th minute or beyond. Tempter. 21 hours ago

7 - Northern Ireland have scored more goals from set pieces than any other side in Euro 2016 qualifying (excluding penalties). Routine. 21 hours ago

7 - Seven of Matt Ritchie's last nine goals for club or country have come from outside the box. Thump. 21 hours ago

29 - Number of countries that have scored fewer goals in Euro 2016 qualifying than Robert Lewandowski (11 goals). Machine. 22 hours ago

2 - Greece have only scored two goals in Euro 2016 qualifying; the same as Gibraltar and only more than San Marino (1). Behind. 21 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre