Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

10 - Jason Davidson was the 10th different @Socceroos player to score a goal at #AC2015. Collective. #AUSvUAE 2 hours ago

10 - Jonathan Walters has scored ten goals in his last 15 starts in the FA Cup. Update. 14 hours ago

14 - Rochdale have now conceded 14 times in their last three FA Cup games against top-tier sides. Awe. 14 hours ago

3 - All three of Stephen Ireland's goals this season for Stoke have come in the FA Cup. Chance. 14 hours ago

3 - Bojan has scored in three of his last four away games for Stoke City. Thump. 16 hours ago

4 - Arsenal have progressed from four of their last five FA Cup ties against Middlesbrough. Gunning. 16 hours ago

5 - This is only the fifth time Rochdale have ever made it to the FA Cup 4th Round. Run. 16 hours ago

9 - Jonathan Walters has scored nine goals in his last 14 starts in the FA Cup. Specialist. 17 hours ago

3 - Zambia have scored with only two of their 22 shots at AFCON 2015, while Cape Verde have only managed one goal from 18 attempts. Misfire. 18 hours ago

1 - John Carver has won just one of his four Premier League games as Newcastle caretaker boss (D1 L2), back in September 2004. Blunt. 20 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre