Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

2 - Sadio Mane has both scored and assisted in two of his four Premier League appearances at Anfield this season. Impact. 5 minutes ago

17 - Roberto Firmino has had a hand in 17 goals (12 goals, 5 assists) for Liverpool in the PL in 2016; more than any other player. Crucial. 17 minutes ago

1 - Burnley scored a 90th minute winning goal for the first time ever in the Premier League. Drama. 52 minutes ago

9 - Sunderland are the first team to fail to win any of their opening nine games of a PL season on two different occasions. Sluggish. 1 hours ago

16 - Only Mesut Ozil (19) has provided more Premier League assists than Dimitri Payet (16) since the start of last season. Strings. 1 hours ago

6 - @LCFC's Shinji Okazaki has drawn level with Shinji Kagawa as the all-time top Japanese scorer in the @premierleague (6 goals). Namesake. 1 hours ago

14 - Shinji Okazaki has scored his first goal in 14 Premier League games, since netting against Newcastle in March. Relief. 1 hours ago

4 - Yannick Bolasie and Romelu Lukaku have combined for four Premier League goals this season, more than any other duo. Wavelength. 1 hours ago

2 - Xherdan Shaqiri is the first Stoke player to score two goals from outside the box in a Premier League game. Range. 2 hours ago

15 - Crystal Palace have conceded in their last 15 PL away games; their longest run in the competition without an away clean sheet. Routine. 2 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre