Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

2 - Sevilla are the first side in UEFA Cup/Europa League history to retain the trophy twice (05/06 & 06/07 and 13/14 & 14/15). Honour. 8 hours ago

2 - The last three players to score a brace in a EL final have all been South American (Forlan 2010, Falcao 2012, Bacca 2015). Trio. 8 hours ago

4 - Dnipro - Sevilla is the first European final with four first-half goals since Liverpool - Alavés in 2001. Entertainment. 9 hours ago

7 - Carlos Bacca has scored four and assisted another three goals in his last six Europa League matches. Flurry. 9 hours ago

6 - Dnipro have won six of their seven Europa League games this season when they have scored the first goal (L1). Lead. 9 hours ago

1 - The last time the team that scored first didn't win the UEFA Cup/Europa League final was Sporting in 2004/05. Pressure. 10 hours ago

4 - This will be Sevilla’s 4th appearance in a UEFA Cup/Europa League final, having won the previous three (05/06, 06/07, 13/14). Regulars. 10 hours ago

11 - The 22 starting players in the #UEFAEuropaLeague final are from 11 different countries. International. #DniproSevilla @EuropaLeague 10 hours ago

1 - Dnipro are the third Ukrainian side to reach a major European final, after Dynamo Kiev and Shakhtar Donetsk. Prestige. 10 hours ago

0 - West Ham have failed to score in any of their last four European games. Challenge. 26 May

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre