Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

353 - Kolo Toure has played more games than any other African player in @premierleague history (353). Veteran. 1 minutes ago

1 - David Moyes has lost just one of his 17 @premierleague games against Sunderland (W12 D4). Impression. 2 hours ago

50% - David Moyes won half of his Premier League games as Manchester United manager (P34 W17 D6 L11). Regret. https://t.co/xpyJKKUgaD 4 hours ago

190 - Only three PL managers (Ferguson, Wenger, Redknapp) have won more PL games than David Moyes (190). Seasoned. https://t.co/Ggu39sOvni 5 hours ago

5 - Most Premier League games managed Ferguson - 810 Wenger - 752 Redknapp - 641 Allardyce - 467 Moyes - 461 Experience. 5 hours ago

5 - League win % at most recent club before England job Allardyce - 30% Hodgson - 36% Capello - 61% McClaren - 34% Eriksson - 55% 22 Jul

14 - Sam Allardyce is the 14th full-time manager of @England. Appointed. https://t.co/UAbuRwTsZT 22 Jul

11 - Thanks for all the questions. The #OptaJoeYearbook is out on August 11. Pre-order it here: bit.ly/OptaJoe2016 Review. 22 Jul

28 - The longest unbeaten run of one team versus another in PL history is Chelsea v Spurs. Banker. twitter.com/lewisj77/statu… #OptaJoeYearbook 22 Jul

11 - There have been 11 Canadians to play in the Premier League. Maple. twitter.com/RubenAugusto/s… #OptaJoeYearbook 22 Jul

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre