Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

6 - Only Harry Kane (15) has scored more goals in all comps for Spurs in 2016 than Nacer Chadli (6). Move. 3 hours ago

12.5 - Adam Lallana ran 12.5km in the match against Spurs, the most ground covered by any PL player in a game this season. Energy. 3 hours ago

33 – Raheem Sterling has had more touches in the opposition box than any other PL player this season (33). Inspired. https://t.co/LKAuyDM1fh 5 hours ago

2012 - Arsenal won the @FAWSL unbeaten in 2012. Invincibles. twitter.com/jpowell40/stat… 6 hours ago

7 - Sofiane Boufal last 8 shots on target in Ligue 1 : ⚽️ Goal ⚽️ Goal 👐 Saved ⚽️ Goal ⚽️ Goal ⚽️ Goal ⚽️ Goal ⚽️ Goal Saint.@SouthamptonFCC 6 hours ago

131 - Sergio Agüero has had a hand in 131 goals in 153 Premier League appearances for Manchester City (105 goals, 26 assists). Integral. 8 hours ago

Who makes the cut in the @GoalUK & @OptaJoe Premier League Team of the Week? bit.ly/2c7WTEQ https://t.co/pBoC9C5uXn 11 hours ago

2 – Both Manchester clubs have won their first 3 league games in the same season for only the 2nd time in their history (also 2011/12). Race 28 Aug

10 - Since August 2015, no English midfielder has scored more PL goals than Michail Antonio (10 - level with Dele Alli). Form. 28 Aug

8 - Michail Antonio has scored a league-high eight headed goals in the Premier League since the start of 2015-16. Leap. 28 Aug

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre