Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

15 - Most direct free-kick goals in PL history: Beckham 15 Zola 12 Henry 12 Robert 11 Ronaldo 11 Larsson 11 Gamst Pedersen 10 20 hours ago

15 - David Beckham still leads the way for total Premier League goals from direct free-kicks with 15. Trademark. 20 hours ago

5 - The highest number of direct free-kick goals in a single PL season is five by Laurent Robert in 2001-02. Bend. @spursleif 20 hours ago

0 - @SydneyFC are aiming to stay unbeaten away in a reg season for the 2nd time after 07/08, no other side has managed it once. Resistance. 20 Apr

30 - Harry Kane is the first player since @GaryLineker in 1991-92 to score 30+ goals in a single season for Tottenham. Hero. 19 Apr

20 - Harry Kane is only the fourth Tottenham player to hit 20+ goals in a PL season after Bale, Klinsmann & Sheringham. Marksman. 19 Apr

12 - Liverpool have won 12 of 31 games (39%) when Steven Gerrard has started this season, compared to 13 of 21 (62%) when he hasn't. Info. 19 Apr

7 - Tom Cleverley made seven tackles in the #FaCupSemiFinal vs Liverpool, three more than any other player on the pitch. Tiger. 19 Apr

3 - Christian Eriksen has scored his third direct free-kick goal this season, more than any other Premier League player. Whip. 19 Apr

11 - Aston Villa are through to their 11th FA Cup final but only their third since the 1920s. Glamour. 19 Apr

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre