Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

15 - Diego Costa's 19 @premierleague goals this season have been worth 15 points - more than any other player in th… twitter.com/i/web/status/8… 14 hours ago

4 - Southampton have conceded four goals in a Premier League away game for the first time since April 2014 (1-4 vs Man City). Ripped. 15 hours ago

103 - Cesc Fabregas is now outright 2nd for most Premier League assists, one ahead of Lampard (102), but behind Giggs (162). Catering. 15 hours ago

50 – Diego Costa has scored his 50th PL goal in his 85th game, one game faster than it took Luis Suarez to reach the milestone. Star. 15 hours ago

26 - Only John Terry (40) has scored more @premierleague goals excluding penalties than Gary Cahill among defenders… twitter.com/i/web/status/8… 16 hours ago

507 - Oriol Romeu has scored his first Premier League goal since 5th December 2015 (vs Aston Villa) - 507 days ago. Response. 16 hours ago

15 – Eden Hazard has scored 15 Premier League goals this season, his best return in a campaign in the competition. Fame. 16 hours ago

10 - Only Romelu Lukaku (16) and Harry Kane (15) have scored more PL home goals than Eden Hazard this season. Comma… twitter.com/i/web/status/8… 17 hours ago

7 - Since Southampton's return to the PL in 2012, only Liverpool (8) have scored more away league goals v Chelsea than Saints. Threat. 17 hours ago

Expected goal leaderboards – a roundup from the Premier League, Bundesliga, La Liga, Ligue 1 and Serie A.… twitter.com/i/web/status/8… 25 Apr

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre