Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

9 - There were 9 yellow cards given in this match between Everton & Crystal Palace; the most seen in a PL game this season. Feisty. #EVECRY 1 hours ago

35% - 19 of Christian Benteke's 54 Premier League goals have been scored with a header (35%). Threat. 1 hours ago

1 - That was Romelu Lukaku's 65th Premier League goal, but his first in the competition from a direct free-kick. Unusual. #EVECRY 2 hours ago

4 - @CPFC have won four Premier League away games vs Everton; more often than against any other side on the road in… twitter.com/i/web/status/7… 3 hours ago

34 - Everton's Idrissa Gueye has made eight more tackles than any other player in the Premier League so far this se… twitter.com/i/web/status/7… 3 hours ago

2 - Romelu Lukaku (64) and Christian Benteke (53) are the two highest scoring Belgians in @premierleague history. C… twitter.com/i/web/status/7… 4 hours ago

12 – Crystal Palace have scored 12 goals at Goodison Park in the Premier League; at least three more than at any ot… twitter.com/i/web/status/7… 6 hours ago

20 - Can you name every player to score for @Arsenal during Arsene Wenger's 20 years in charge? Tough. #Wenger20 sporcle.com/games/Optajoe/… 10 hours ago

12 - Everton have conceded fewer shots on target than any other Premier League team this season. Focused. 13 hours ago

107 - Paul Pogba made 107 successful passes against Zorya Luhansk; his most in a game for Manchester United. Maestr… twitter.com/i/web/status/7… 29 Sep

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre