Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4/7 - Arsenal are averaging four shots for every goal in the UCL & seven per goal in the Premier League (excl blocked shots). Finishing. 1 hours ago

17 - Tottenham have gone 17 Europa League group games without defeat, last losing to PAOK Salonika in November 2011 (W11 D6). Spurred. 3 hours ago

9 - Celtic have never kept a clean sheet against an Austrian team in European competition, in nine previous games. Breached. 4 hours ago

0 - Everton have never lost to German opposition in European competition, winning four & drawing four of their eight encounters. Unblemished 5 hours ago

13 - Liverpool have conceded 29 goals in all competitions this season, 13 of which have come from set pieces. Shaky. 19 hours ago

4 - All four of Liverpool's goals in the Champions League this season have come against Ludogorets. Monopoly. 19 hours ago

2 - Arsenal's last two Champions League clean sheets have both come on November 26th (2013 and 2014). Remember. 19 hours ago

2 - Atletico have progressed from the #UCL group stage in two consecutive seasons for the first time in their history. Experience. 19 hours ago

4 – For the 1st time in @ChampionsLeague history 4 german teams lost on a matchday. Novelty. 19 hours ago

3 - This is only the second matchday in CL history to see 3 hat-tricks scored (Shevchenko, Adriano, Kobiashvili on MD5 in 2005/06). Trio. 20 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre