Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

3 - Watford have conceded a penalty in three successive league games now, but the last two have been missed. Lucky. 20 minutes ago

1 - @watfordfcsays have lost only one of their last 12 league encounters with AFC Bournemouth, winning eight (D3). Buzz. 32 minutes ago

11 - Charlie Austin has scored 11 goals in his last 13 appearances for @QPRFC at Loftus Road (inc. playoffs). Poacher. 40 minutes ago

Mourinho protecting Chelsea's record, Arsenal heading for trouble - Opta's Weekend Preview bit.ly/1sBZzqI http://t.co/1Kr3tx9RjV 21 hours ago

12 - Played MC & CFC in PL - Granville Wright-Phillips Phelan Charvet Bridge Lampard Weah Anelka Rocastle Ben Haim Sinclair Sturridge Answer 14 hours ago

12 - Name the 12 players to play for both @MCFC and @chelseafc in the @premierleague. Quiz. #FridayNightOptaPubQuiz 14 hours ago

7 - Non-English & played both @LFC & West Ham in PL - Bellamy, Keane, Hutchison, Song, Camara, Benayoun & Mascherano. Answer. 15 hours ago

7 - Name the 7 non-English players to play for both @LFC and @whufc_official in the @premierleague. Quiz. #FridayNightOptaPubQuiz 15 hours ago

10 - Englishmen to play for @LFC & W Ham in PL - Cole, Konchesky, James, Burrows, Ruddock, Johnson, Downing, Dicks, Marsh & Carroll. Answer. 15 hours ago

10 - Name the 10 English players to play for both @LFC and @whufc_official in the @premierleague. Quiz. #FridayNightOptaPubQuiz 16 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre