Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

2 - Which ex-Barcelona player will have the bigger impact on the @premierleague this season? Duel. instagram.com/p/rHhwaYOb5r 12 hours ago

8 - Fabio Borini has scored eight goals in 49 Premier League appearances, three from the penalty spot. Eyed. 13 hours ago

131 - Only David Marshall (153) made more saves in the Premier League last season than Vito Mannone (131). Busy. #FPL 15 hours ago

3 - Three midfielders (Toure - 29, Gerrard - 26 and Hazard - 21) played a hand in 20 goals in the 13/14 @premierleague. Source. #FPL 15 hours ago

19 - Daniel Sturridge scored in 19 different matches last season, more than any other Premier League player. Captain? #FPL 16 hours ago

4 - Only Luis Suarez (6) scored more braces during the 2013/14 Premier League than Wilfried Bony (4). Bonus. #FPL 16 hours ago

5 - In the last three season, Jonathan Walters has missed more penalties than any other @premierleague player. Deductions. #FPL 16 hours ago

16 - Szczesny, Koscielny and Mertesacker were all credited with 16 clean sheets in the Premier League last season. Core. #FPL 16 hours ago

21 - @RomeluLukaku9 contributed to 21 PL goals for Everton in 13/14, second only to Kanchelskis (23, 95/96) in a single season. Toffee. 30 Jul

1 - @OptaJoe is now on @instagram - follow us here: instagram.com/optajoe. Photogenic. 30 Jul

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

LigaBBVA rankings produced using Opta data

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre