Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

#FF - Follow @OptaJason for our @ALeague coverage and sport in general in Australia & New Zealand. Antipodean. 3 hours ago

8 - Played for BOTH @MCFC & @SouthamptonFC in PL - Bridge Hiley Berkovic Kanchelskis Ostenstad Ekelund Reid & Rosler. Answer. 10 hours ago

8 - Name the eight players to play for BOTH @MCFC and @SouthamptonFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 11 hours ago

8 - Played for BOTH @chelseafc and @SunderlandAFC in PL - Hall Flo Bridge Emerson Thome Zenden Ben Haim van Aanholt & Borini. Answer 11 hours ago

8 - Name the eight players to play for BOTH @chelseafc and @SunderlandAFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 12 hours ago

12 - Played for both West Ham & Newcastle in PL: Bowyer Bellamy Parker Dyer Solano Ferdinand Hislop Pearce Kitson Nolan Carroll & Ba. Answer 12 hours ago

12 - Name the 12 players to play for BOTH @whufc_official and @NUFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 12 hours ago

7 - Played for BOTH @LFC & @stokecity in the @premierleague - Owen Pennant Crouch Diao Adam Moses & Assaidi. Answer #FridayNightOptaPubQuiz 12 hours ago

7 - Name the seven players to play for BOTH @LFC and @stokecity in the @premierleague Quiz. #FridayNightOptaPubQuiz 13 hours ago

4 - Played for BOTH @Arsenal and @WBAFCofficial in the @premierleague - Kanu Anelka, Campbell and Vela. Answer. #FridayNightOptaPubQuiz 13 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre