Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

8 - Robin van Persie's PL goals/games at Man Utd by year: 2012: 20 games, 14 goals 2013: 29 games, 19 goals 2014: 21 games, 8 goals. Fade. 13 hours ago

1 - Wayne Rooney's first PL goal, his first PL goal for Man Utd and his 100th PL goal all came against Arsenal. Nemesis. 13 hours ago

252 - Lionel Messi overtook Telmo Zarra as all-time top scorer in La Liga history. Legend. 15 hours ago

153 - Cesc Fabregas attempted 153 passes against West Brom, more than any other player in a single PL game this season. Strings. 16 hours ago

17 - 17 points from 12 games is Arsenal’s worst ever start in the Premier League. Flat. 16 hours ago

20 - Angel Di Maria has now recorded 20 league assists in 2014, more than any other player in the top five European leagues. Provider. 16 hours ago

11 - Wayne Rooney has scored more goals against Arsenal than any other player in Premier League history. Gunned. 16 hours ago

0 - Manchester United failed to register a shot on target in the first half against Arsenal. Wayward. 17 hours ago

1 - Manchester United have lost just one of their last 14 matches against Arsenal in all competitions (W10 D3 L1). Scupper. 18 hours ago

1 - Keeping track of Arsenal v Manchester United in Indonesia is @OptaJaya, the latest member of the Opta family. Welcome. 18 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre