Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

5.5 - Chelsea are averaging a goal every 5.5 shots this season compared to one every 7.2 in 2013-14. Upgrade. http://t.co/fDq5y0qmuk 51 minutes ago

5 - Dimitar Berbatov & @ThierryHenry have scored the most goals on 1st April in the Top 5 leagues since 2000. Jokers. http://t.co/P3K6wn3khe 2 hours ago

46 - Alan Hutton has made more full-blooded tackles (46) than any other Premier League player in 2014-15. Passion. 2 hours ago

38% - Mario Balotelli leans back when shooting more often than any other striker in the Premier League (38% of shots). Erratic. 2 hours ago

167 - QPR have failed to deal with more crosses in the corridor of uncertainty than any other Premier League side this season (167). Nervous 3 hours ago

85 - A.Ramsey has made the most 360° pirouettes on the ball in the PL this season; 12 away from S.Parker's record (97) in a PL season. Spin. 3 hours ago

126 - England completed 126 passes in the final third of the pitch, 42 more than Italy (84). Perspective. 15 hours ago

530 - England completed 530 passes in this match; 191 more than Italy managed to complete (339). Shift. 15 hours ago

3 - All three of Andros Townsend's goals for England have come from outside the box. Rocket. 16 hours ago

0 - No outfield player to have started the Italy v England game has had as few touches (14) or made as few passes (6) as Theo Walcott. Quiet 16 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --