Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

0 - This is the 1st time that @ManUtd haven't conceded a single shot on target in two successive @premierleague gam… twitter.com/i/web/status/8… 3 hours ago

3 - N'Golo Kante is only the 3rd @ChelseaFC player to win the PFA Players' Player of the Year award, after John Ter… twitter.com/i/web/status/8… 4 hours ago

5 - Five of the last six players to have won the PFA Young Player of the Year award have played for @SpursOfficialtwitter.com/i/web/status/8… 4 hours ago

500 - Lionel Messi has scored his 500th goal for Barcelona in all competitions. Stellar. https://t.co/Jx3kUl1CQ9 16 hours ago

1 - Lionel #Messi is now the all-time top-scorer in #ElClasico in La Liga (15), surpassing Alfredo Di Stefano (14).… twitter.com/i/web/status/8… 17 hours ago

100 - Gareth Bale will be the 3rd British player to make 100 appearances in La Liga (David Beckham 116 y Gary Linek… twitter.com/i/web/status/8… 19 hours ago

1 – Sam Allardyce has won his first Premier League match at Anfield as a manager, in what was his 14th attempt. Overdue. 19 hours ago

1 - Crystal Palace are the first team to win on three consecutive Premier League trips to Anfield since Chelsea in… twitter.com/i/web/status/8… 19 hours ago

5 - Christian Benteke has scored more PL goals at Anfield as a visiting player (5), than he did as a Liverpool player (4). Mindset. 20 hours ago

5 - Christian Benteke has scored more Premier League goals at Anfield as an opposition player than at any other away venue (5). Form. 20 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --