Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

37.8% - Ángel Di María beat his opponent with just 37.8% of dribbles in the PL last season, below the league average of 49.1%. Predictable. 2 hours ago

1 - N'Golo Kanté both attempted (178) and won possession with (146) the most tackles in Ligue 1 in 2014/15. Solid. (via @OptaJean) 3 hours ago

21 - Roberto Soldado has scored one goal for every 21 shots attempted in the Premier League (excl. penalties) since joining Spurs. Return. 7 hours ago

5 - Chelsea have lost five of their last six Community Shield matches. Blue. 2 Aug

14 - Arsene Wenger has finally beaten Jose Mourinho at the 14th time of asking (W1 D6 L7). Special. 2 Aug

2 - Theo Walcott has only made 2 passes in the 1st half against Chelsea, one of them providing the assist for Arsenal's goal. Efficient. 2 Aug

3 - The last three meetings between Arsenal and Chelsea at a neutral venue have all ended in 2-1 wins for the Blues. Pattern. 2 Aug

506 - Alex Oxlade-Chamberlain's goal was Arsenal's first against Chelsea in 506 minutes of action. Relief. 2 Aug

0 - Arsenal have not scored a goal against a Jose Mourinho Chelsea side since 2007 (Gilberto Silva 06/05/07). Drought. 2 Aug

1 - The FA Cup winners have won only one of the last five Community Shield matches, though this was Arsenal in last year’s game. Curtains. 2 Aug

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --