Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

3 - Fraizer Campbell scored three goals in his two Premier League appearances for Cardiff City against Man City last season. Rumble. 20 minutes ago

Goals galore in Liverpool vs Arsenal - Opta's Premier League Preview via @oilysailor @OptaJoe bit.ly/13kJ8JX http://t.co/WudbBxc2Jo 1 hours ago

2 - Diego Costa (12) is the top scorer in 2014 with no assists, James Milner (7) has the most assists without scoring. Answer. 21 hours ago

2 - Which player has scored the most PL goals in 2014 without a single assist, and who has made the most assists without scoring? Quiz. 22 hours ago

5 - Wycombe have come come from behind to win five league matches this season, more than any other side in the top four tiers. Belief. 23 hours ago

8 - The lowest a top-tier team has finished after being 1st at Xmas is 8th (Sunderland 1936-37, Liverpool 1949-50 & Man Utd 1971-72). Slump. 18 Dec

2 - Only two sides (WBA in 2004 and Sunderland in 2013) have been bottom of the Premier League at Christmas & not gone down. Treacle. 18 Dec

14 - All 14 of Queens Park Rangers’ points in the Premier League this season have come at Loftus Road. Hoopla. 18 Dec

11 - Man City's substitutes have had a hand in 11 goals this season in the PL (five goals, six assists) – more than any other club. Super. 18 Dec

3 - Best MLS mins-per-goal rates between 2012 & 2014 (10+ goals): 1) B Wright-Phillips 103.9 2) A Saborio 132.0 3) R Keane 138.2 Leaders. 18 Dec

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --