Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

3 - Liverpool have lost 3 of their first 5 PL games of the season – only the 2nd time that this has happened (2012-13 the other). Struggle. 9 hours ago

3 - Stewart Downing has more assists this season in five PL games (3) than he did in the whole of 2013-14 (2 in 32 PL apps). Creator. 9 hours ago

6 - West Ham have had more shots on target in the first half (6) than the total number of shots than Liverpool have managed (3). Bossed. 10 hours ago

9 - Raheem Sterling has been involved in nine goals (six goals, three assists) in his last 10 Premier League apps. Missile. 11 hours ago

2 - Liverpool have conceded two goals inside the opening 10 mins of a single PL game for the first time since Feb 1994. Shell-shocked. 11 hours ago

7 - Steven Gerrard has scored seven Premier League goals v West Ham and six of them have been netted at the Boleyn Ground. Hammered. 11 hours ago

10 - 10 points from five games is Southampton’s best start to a top-flight season since 1988/89 (also 10). Marching. 12 hours ago

2 - Papiss Demba Cissé has scored as many goals today (2) as he had in his previous 30 Premier League apps combined. Drama. 12 hours ago

1 - Victor Wanyama has become the first Kenyan to score a goal in the @premierleague. Landmark. 12 hours ago

414 - Newcastle United have finally had a player caught offside for the first time in the PL this season, after 414 mins of action. Flagged. 12 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre