Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

353 - Kolo Toure has played more games than any other African player in @premierleague history (353). Veteran. 14 hours ago

1 - David Moyes has lost just one of his 17 @premierleague games against Sunderland (W12 D4). Impression. 17 hours ago

50% - David Moyes won half of his Premier League games as Manchester United manager (P34 W17 D6 L11). Regret. https://t.co/xpyJKKUgaD 19 hours ago

190 - Only three PL managers (Ferguson, Wenger, Redknapp) have won more PL games than David Moyes (190). Seasoned. https://t.co/Ggu39sOvni 20 hours ago

5 - Most Premier League games managed Ferguson - 810 Wenger - 752 Redknapp - 641 Allardyce - 467 Moyes - 461 Experience. 20 hours ago

5 - League win % at most recent club before England job Allardyce - 30% Hodgson - 36% Capello - 61% McClaren - 34% Eriksson - 55% 22 Jul

14 - Sam Allardyce is the 14th full-time manager of @England. Appointed. https://t.co/UAbuRwTsZT 22 Jul

11 - Thanks for all the questions. The #OptaJoeYearbook is out on August 11. Pre-order it here: bit.ly/OptaJoe2016 Review. 22 Jul

28 - The longest unbeaten run of one team versus another in PL history is Chelsea v Spurs. Banker. twitter.com/lewisj77/statu… #OptaJoeYearbook 22 Jul

11 - There have been 11 Canadians to play in the Premier League. Maple. twitter.com/RubenAugusto/s… #OptaJoeYearbook 22 Jul

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --