Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

4 - Lincoln City have reached Round 4 of the FA Cup for the first time since 1975/76, when they were managed by Graham Taylor. Impish. 9 hours ago

4 - Sutton United will play Leeds United in Round 4 of the FA Cup for the second time, having played them in 1970 (lost 6-0). Repeat. 10 hours ago

2 - Christian Benteke has scored as many goals tonight (2) as he did in 10 previous FA Cup appearances. Turnaround. 10 hours ago

7 - Jamie Paterson has scored seven goals in his last nine FA Cup appearances. Specialist. 11 hours ago

6 - Michail Antonio has mustered just six headers on target in the Premier League this season and scored with all of them. Complete. 14 hours ago

29 - @bendtnerb52, who turns 29 today, scored exactly 29 goals for the Danish national team. Lord. https://t.co/d2yHJOqNi9 16 Jan

60% - Louis van Gaal has the highest win percentage of all coaches in @ChampionsLeague history with at least 50 gam… twitter.com/i/web/status/8… 22 hours ago

5 - Kyle Walker has provided more assists in the Premier League this season than any other defender. Roam. 18 hours ago

13 - 2016-17 marks the first time in top-flight history that five clubs have won as many as 13 of their opening 21 games. Famous. 20 hours ago

52 - No manager has won more points from their opening 21 Premier League games than Antonio Conte (52, same as Jose… twitter.com/i/web/status/8… 21 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --