Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

39 – West Brom have gone 39 Premier League games without being awarded a penalty, the longest wait among current PL sides. Honest. 5 hours ago

11 - Arsene Wenger has won all 11 of his home games v Tony Pulis, including all 10 in the PL (1 FA Cup game at High… twitter.com/i/web/status/9… 6 hours ago

100 - Only Liverpool (112) and Chelsea (107) have scored more penalties in the Premier League than Arsenal (100). S… twitter.com/i/web/status/9… 6 hours ago

100 - Alexandre Lacazette has scored Arsenal’s 100th penalty in the @premierleague. Converted. 6 hours ago

23 – Arsenal have scored in all 23 of their Premier League meetings with West Brom, the best such 100% record in the division. Bagged. 7 hours ago

3 - A. Lacazette is the first Arsenal player to score in his first 3 home league apps for the club since Brian Marw… twitter.com/i/web/status/9… 8 hours ago

633 – Gareth Barry will make his 633rd appearance in the @premierleague tonight, setting a competition record in th… twitter.com/i/web/status/9… 9 hours ago

7 - The other managers to do this are S. Allardyce, M. Hughes, K. Keegan, R. Martinez, D. O'Leary, M. O'Neill & H.… twitter.com/i/web/status/9… 9 hours ago

100 – Tony Pulis will be the 8th manager to take charge of 100+ games for two different Premier League sides (West… twitter.com/i/web/status/9… 9 hours ago

87 - Luis Suarez has scored 87 goals in his 100 appearances for Barcelona in La Liga. Gunman. https://t.co/VxNbzjT1eb 10 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --