Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

46 - Carlos Tevez's goal for Juventus ended a goal drought of five years and 46 shots without scoring in Europe for the Argentinian. Relief. 10 hours ago

2 - Juventus have lost their 2 European games away to Benfica, conceding 2 goals in both these meetings. Alert. #BenficaJuve 15 hours ago

97 - @Podolski10, with 19 goals & 11 assists in the Premier League has the 3rd best mins/goal involvement in the competition’s history. Hot. 16 hours ago

36 - Luis Suarez has scored 36 goals in his last 38 appearances in the Premier League. Seasonal. 19 hours ago

17 - Fulham have conceded the most PL goals from outside the box this season (17), Chelsea the fewest (2). Neighbours. 20 hours ago

3 - Bayern have been eliminated in the last three CL/European Cup semi-finals where they’ve lost the opening leg. Ominous. 23 Apr

6 - Bayern Munich have lost their last six Champions League games at the Bernabeu (inc. the 2010 final vs Inter). Hoodoo. 23 Apr

0.58 - Karim Benzema has scored 36 goals in 62 Champions League games, best ratio of any French player (min. 10 goals). Sacrebleu. 23 Apr

19 - Bayern have scored 19 goals in their last nine Champions League semi-final games, with at least one in each match. Patience. 23 Apr

1 - Real Madrid scored with their first shot of the match. Serpents. 23 Apr

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

Nike used Opta data on the Take Control Homepage

LigaBBVA rankings produced using Opta data

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre