Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

2 - Bobby Zamora is one of two players in @premierleague history to have scored penalties with both feet. Farewell. https://t.co/HrJrT5a5JH 25 minutes ago

9 - Crystal Palace went nine Premier League games without scoring in 1994/95, a PL record run. Drought #OptaAdvent 3 hours ago

0.82 - Of players to play 10+ PL games in December, no player has a better goals/game ratio than Roque Santa Cruz (… twitter.com/i/web/status/8… 3 hours ago

1 - Hapoel Be'er Sheva scored with their first shot on target of the match. Clinical. 15 hours ago

1107- Manchester United have won their first European away game (excl. qualifiers) since November 27 2013, 1107 days ago. Overdue. 17 hours ago

7 - Zlatan Ibrahimovic has scored seven goals in his last six games for Manchester United. Form. 17 hours ago

1 - Henrikh Mkhitaryan has scored his first Manchester United goal on his 11th appearance for the club. Duck. 18 hours ago

8 - Manchester United have lost eight of their last nine away games in Europe, drawing the other (excluding qualifiers). Struggles. 19 hours ago

149 – Les Ferdinand scored the most goals without a single one coming from the penalty spot in Premier League histo… twitter.com/i/web/status/8… 8 Dec

8 - Richard Dunne, Duncan Ferguson and Patrick Vieira have all received a PL-high eight red cards. Mist #OptaAdvent 8 Dec

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --