Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

1 - For anyone with questions about Opta definitions, check out our blog on the subject - optasports.com/news-area/blog… Explained. 22 minutes ago

25 - 25 questions answered in 45 minutes. Thank you for taking part in #AskOpta. Answers. 23 minutes ago

43 - Frank Lampard has scored 43 times from outside the area in the PL; more than any other player. Range. @Dylan_Hurley #AskOpta 25 minutes ago

6 - Simon Mignolet made a league-high six errors leading to goals last season in the Premier League. Fumble. @Tosulli #AskOpta 28 minutes ago

12% - 129 of the 1052 goals in the Premier League last season were netted by substitutes; 128 on purpose and one own goal. Job. @sigaskell 31 minutes ago

26% - West Ham United's crosses and corners were the most accurate in the Premier League last season. Delivery. @LLHallJ #AskOpta 35 minutes ago

8 - D.Ferguson, P.Vieira & R.Dunne have all been given eight red cards in the PL; more than any other player. Mist. @gabykirschner #askopta 37 minutes ago

42 - West Ham in 02/03 were relegated despite earning 42 points; the most in a 38 game PL season. Tough. @lynkyinka #AskOpta 39 minutes ago

108 - Ross McCormack created more goalscoring chances than any other player in the Championship in 2013-14. Star. @HarryTaylor8 #askopta 39 minutes ago

35 - Robin van Persie is the only player in PL history to score 35 goals with his left foot (88) and right foot (37). Happy. @MacSwiggins 40 minutes ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

Nike used Opta data on the Take Control Homepage

LigaBBVA rankings produced using Opta data

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre