Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

10 - English & played CL @ non-British teams - Hargreaves McManaman Beckham Thomas Minto Deane Owen Woodgate Derbyshire & Joe Cole. Answer. 4 hours ago

11 - Ashley Cole could become only the 11th English player to play for a non-British side in the Champions League. Name the other 10. Quiz. 5 hours ago

216 - @XabiAlonso made 216 touches for Bayern v Köln - the most by any player in any game in the top 5 European leagues since 2006. Fulcrum. 7 hours ago

19 - Newcastle have scored just 19 goals in 25 Premier League games in 2014. Scarce. 20 hours ago

3 - Newcastle's total of 3 points from six games is their worst start to a PL season since 2003-04 (when they came fifth). Marathon. 20 hours ago

24 - Newcastle have lost their last 24 Premier League games in which they've been trailing at half-time. Mountain. 21 hours ago

600 - Peter Crouch's goal was the 600th Newcastle have conceded away from home in the Premier League. Number. 22 hours ago

1 - The last time Newcastle came from behind to win a Premier League game was on Boxing Day 2013 against... Stoke. Hope. 22 hours ago

2 - Victor Moses has assisted more than one goal in a PL season for the first time since 2010-11, when he was at Wigan. Commandments. 22 hours ago

90 - Peter Crouch is the 33rd player to score 90+ goals in @premierleague history. Robotic. 22 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre