Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

2 - Liverpool have scored 2+ goals in their last 10 PL games. Only two sides (Man City & Spurs) have gone on longer runs in PL history. Run. 2 hours ago

1 - Grant Holt has managed only one shot on target in eight PL appearances for Aston Villa (but scored with it). Deadly. 4 hours ago

20 - Since Pulis took charge of Palace, they have conceded 20 goals in 22 games. Only Chelsea (14) have conceded fewer in that period. Cap. 17 hours ago

2 - Man City have won just two of their last nine Premier League meetings with Sunderland (W2 D3 L4). Bogey. 18 hours ago

2 - After scoring only once in his first 37 Premier League appearances, Connor Wickham has scored twice in 10 minutes. Unlikely. 18 hours ago

1 - For the first time in their top-flight history, Crystal Palace have scored 3+ goals in successive away games. Romp. 19 hours ago

36 - Leighton Baines now has 36 assists in the Premier League, level with Andy Hinchcliffe and Ian Harte. Leftists. 19 hours ago

3 - Steven Naismith has scored three goals in his last four Premier League appearances. Hero. 19 hours ago

5 - Palace have scored five goals in their last two PL away games after mustering only six in their previous 15 this season. Metamorphosis. 19 hours ago

2 - Everton have conceded more than once in a Premier League home game for only the fourth time in their last 23 games at Goodison. Rocked. 19 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

Nike used Opta data on the Take Control Homepage

LigaBBVA rankings produced using Opta data

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre