Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

4 - West Ham have won four Premier League games so far this season. They didn’t reach this tally until January in 2013-14. Improvement. 43 minutes ago

5 - Diafra Sakho is only the 2nd player to score in each of his first five starts in the Premier League. Keen. http://t.co/jswhU6IOvz 1 hours ago

5 - Diafra Sakho is only the second player in Premier League history (after @mickquinn1089) to score in each of his first five starts. Nets. 3 hours ago

13 - Played for @NUFC & Spurs in PL - Campbell Brady Woodgate Parker Carr Ferdinand Ginola Fox Saha Jenas Routledge Scott & Bassong. Answer 14 hours ago

13 - Name the 13 players to play for @NUFC and @SpursOfficial in the @premierleague Quiz. #fridaynightoptapubquiz 14 hours ago

8 - Played for BOTH @Arsenal and @SunderlandAFC in PL - Schwarz Bould Poom Mannone Hoyte Larsson Bendtner & Welbeck. Answer. 15 hours ago

8 - Name the eight players who have played for BOTH @Arsenal and @SunderlandAFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 15 hours ago

6 - Played for both @SouthamptonFC & @stokecity in PL - Crouch Higginbotham Delap Beattie Camara & Jones. Answer. 16 hours ago

6 - Name the six players to play for both @SouthamptonFC and @stokecity in the @premierleague Quiz. #fridaynightoptapubquiz 16 hours ago

12 - Played for MCFC & WHU in PL - Bishop Bellamy James Bridge Sinclair Lampard Lomas Foe Wanchope Berkovic Ben Haim & Tevez. Answer. 16 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

ERC Standings

Premiership Rugby Formations

Premiership Rugby Match Centre