Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

29 - Stoke have conceded fewer fouls than any other Premier League team this season. Curious. 1 hours ago

16 - Cristiano Ronaldo has had more shots without scoring than any other La Liga player this season (Lionel Messi 11). Strange. 2 hours ago

7 - Just seven of the 38 Premier League games so far in 2015-16 have seen the home side win (18.4%). Oddity. 5 hours ago

49 - Tim Sherwood’s win percentage as Premier League manager has fallen below 50% for the first time (49%). Tactical. 8 hours ago

4 - Chelsea's four point total is the 2nd lowest tally at this stage of a PL season by a reigning champion. Shock. http://t.co/FiwwyLSdcD 8 hours ago

9 - Chelsea have conceded nine goals in four league games this season; their worst defensive record at this stage since 1971/72 (10). Leaky. 8 hours ago

7 - Jose Mourinho's last seven Premier League defeats have come against a manager with a surname starting with P. Pards. 8 hours ago

6 - West Ham United have been shown six red cards in 10 games this season (all comps), compared to three in 43 last term. Bath. 8 hours ago

2 - Chelsea have conceded 2+ goals in back-to-back Premier League home games for the first time since November 2011. Concern. 8 hours ago

9 - Bakary Sako has scored five goals and made four assists in his last nine league appearances (for Wolves and Crystal Palace). Update. 8 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --