Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

143 - @petercrouch has now made more substitute appearances than any other player in @premierleague history. Super. 17 hours ago

6 - Stoke City have scored more goals from corner situations than any other @premierleague side this season. Sense. 18 hours ago

7 - Xherdan Shaqiri has been involved in more Premier League goals in 11 games this season (2 goals, 5 assists) tha… twitter.com/i/web/status/9… 18 hours ago

2 - Stoke are aiming to win consecutive away league games for the first time since October 2015. Mission. https://t.co/coDUKziMsG 19 hours ago

326 - This will be Darren Fletcher's 326th Premier League appearance - the most by any Scottish player in the compe… twitter.com/i/web/status/9… 20 hours ago

30 - Mesut Ozil has created more goalscoring chances from open play than any other Premier League player this seaso… twitter.com/i/web/status/9… 23 hours ago

8 - Since the start of the 2014-15 season, no Premier League side has been given more cards for simulation than Chelsea (8). Tumble. 20 Nov

0-4 - This was Tony Pulis’ joint heaviest home @premierleague defeat, matching his 4-0 defeats to Man City (October… twitter.com/i/web/status/9… 18 Nov

0.99 - West Bromwich Albion have averaged under a goal a game in the Premier League under Tony Pulis (0.99 - 105 go… twitter.com/i/web/status/9… 19 Nov

7 - Richarlison's strike was his seventh goal involvement in the Premier League this season (5 goals, 2 assists), b… twitter.com/i/web/status/9… 19 Nov

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --