Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

1 - James Milner has scored his first penalty since netting one against Liverpool for Manchester City in January 2012. Spot. 12 hours ago

Spurs are winless in their last four European matches away from home (D1 L3). Struggles. 16 hours ago

115 - Eric Cantona scored or assisted 115 goals in 143 Premier League games for @ManUtd. King. 20 hours ago

7 - Man Utd have drawn seven games 0-0 in 2015, three short of their record in a calendar year (10 in 1980 & 2005). Target. 21 hours ago

87 - @LFC have fired in more shots than any other side in the Europa League so far this season. Firepower. 22 hours ago

33 - None of Man City's 33 Champions League games have ended 0-0. Excitement. 25 Nov

100 - Patrice Evra has become the second French player to make 100 Champions League appearances (Thierry Henry, 112). Centurion. 25 Nov

7000 - Angel Di Maria's goal was the 7000th scored in the Champions League. Milestone. 25 Nov

6 - Man United have won six of their last seven home games in the Champions League. Theatrical. 25 Nov

8 - Man City's eight Champions League goals this season have all been scored by different players (including two own goals). Selection. 25 Nov

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --