Creating value from official data

Opta are experienced in helping governing bodies of all sizes to maximise the return from their official data properties.

22 - Tonight was Aston Villa's 430th PL home game but the 22nd lowest attendance they've recorded at Villa Park in the PL (25,311). Sparse. 2 hours ago

2 - Nathaniel Clyne has scored two goals in 12 PL apps this season, after managing only one in 59 PL apps before 2014-15. Upswing. 3 hours ago

11 - Eleven of Darren Bent's last 12 Premier League appearances for Villa have come as a substitute. Peripheral. 3 hours ago

1 - Southampton's first shot of the second half came in the 67th minute. Frustrated. 3 hours ago

3 - This is only the third time Southampton have trailed at half-time in the PL this season. They lost the previous two games. Pointer. 4 hours ago

439 - Gabriel Agbonlahor's goal ended a run of 439 minutes without conceding in the PL for Southampton. Stunner. 4 hours ago

5 - Soton's last 5 PL games on a Monday have each seen a different man in charge: Sturrock, Wigley, Adkins, Pochettino & Koeman. Variety. 5 hours ago

We look at all the important statistics as Aston Villa look to halt Southampton's fine form: 6 hours ago

23 - Aston Villa have hit only 23 shots on target all season in the Premier League, eight fewer than Sergio Aguero has on his own. Shy. 6 hours ago

1 - Aston Villa have won only one of their last 13 Premier League games on a Monday (6-1 v Sunderland in April 2013). Crumbs. 6 hours ago

Official rights holders

Opta's philosophy is based on bringing data to life. We use our in-house expertise to add value to data, making it interesting, compelling, relevant and accessible.

We are determined to make sense of stats in the way that everyone can understand. It is our passion and it is the reason that sports fans recognise and value our brand.  

Opta can act as custodians of the sporting heritage. Using a technologically robust production and distribution framework Opta collate, manage, protect and bring to life the stories that underpin this heritage.

Opta understand that not all rights holders are the same. Each has different priorities and strategic objectives. Establishing official data partnerships involves an understanding of these specific objectives and how data can help drive or support these. Opta are experts at collecting, managing and distributing official data on behalf of rights holders, maximising existing distribution channels, as well as opening up new ones to help gain maximum exposure, column inches, downloads and page impressions.