Deepening fan engagement
Opta data is ideal for use in engaging and interactive second screen applications.
From smartphones, to tablets and laptop computers, Opta data has been used to engage with fans across all platforms by providing a whole new level of information to illuminate any sports broadcast.
More opportunities for brands to interact
As Opta's detailed performance data is collected live, it can pushed out to applications of all kinds within seconds of the action occurring on the pitch. This creates the opportunity for all kinds of interactive experiences - from tactical analysis apps and websites to social networks and fan communities.
Increasing the sponsorship inventory
For rights holders of all kinds, the second screen landscape offers the chance to provide a whole new area of sponsorship inventory. Opta data can be published and shared across a wide range of platforms, opening up a range of exciting possibilities.