Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

6 - Six @premierleague games saw a penalty awarded today; a joint record on a single day, alongside May 2nd 2015 & Aug 16th 2003. Point. 13 hours ago

1 - Marcus Rashford is the first teenager to score a Premier League goal under a side managed by Jose Mourinho. Fledgling. 14 hours ago

90+ - Teams with most 90th minute winning goals in PL history: Liverpool - 28 Arsenal - 21 Chelsea - 20 Everton - 19 Man Utd - 18 Drama 14 hours ago

100 - Claudio Ranieri has won his 100th Premier League game as a manager & is the 5th non British/Irish boss to reach the landmark. Century 16 hours ago

6 - Scott Dann has scored more Premier League goals than any other defender since the start of 2015-16 (6). Rescue. 16 hours ago

2012 - Victor Moses has scored his first Premier League goal for Chelsea since November 2012. Parted. 16 hours ago

1 - Southampton forward Jay Rodriguez has scored his first Premier League goal since March 2014. Joyous. 16 hours ago

6 - Jermain Defoe has now scored in six successive Premier League appearances away from home. Reliant. 16 hours ago

3 - Riyad Mahrez has missed three of his last four penalties for Leicester City in the Premier League. Imprecise. 17 hours ago

5 - Alexis Sanchez has had a hand in five goals (three goals, two assists) in three Premier League games against Watford. Coasting. 17 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.