Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

11 - No team in English top-flight history has scored fewer goals in their opening 23 games than Aston Villa have this season. Absence. 1 hours ago

5 - Five of Swansea's last nine goals recorded away from home in all competitions have come in the final 15 minutes. Smug. 6 hours ago

1 - Swansea City scored with their first shot on target against Southampton. Clinical. 6 hours ago

4 - Four of Swansea's last eight goals recorded away from home in all competitions have come in the final 15 minutes. Anticipation. 6 hours ago

13 - Ronald Koeman has won as many Premier League games as Garry Monk despite managing 14 games fewer (13). Triskaidekaphobia. 8 hours ago

7 - Southampton have kept seven clean sheets in their last 11 Premier League matches at St Mary’s. Saintly. 8 hours ago

4 - All four of the goals Mesut Özil has been involved in this PL season have been against Aston Villa (two goals, two assists). Villain. 9 hours ago

2 - Both of Mesut Özil's Premier League assists this season have come against Aston Villa. Favoured. 10 hours ago

5 - Olivier Giroud has now scored five goals in his last six Premier League appearances. Streak. 10 hours ago

522 - Aston Villa have gone 522 minutes of Premier League football since they last scored. Shy. 10 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.