Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

1 - Marouane Fellaini had a hand in just one goal (0 goals, 1 assist) in 21 competitive appearances for Man Utd in 2013/14. Sluggish. 16 minutes ago

3 - @Carra23 scored as many goals for Tottenham as he did for Liverpool in his @premierleague career. Unintentional. 11 hours ago

28 - Arturo Vidal has scored more goals in Serie A over the last three seasons than any other midfielder. Engine. #Goal50 18 hours ago

20 - Lionel Messi has scored 20+ goals in each of the last six La Liga seasons, netting 28 times during 2013/14. Colossus. #Goal50 18 hours ago

16 - Thomas Muller has played a hand in 16 goals in just 13 World Cup appearances in his career, 10 goals and six assists. Danger. #Goal50 18 hours ago

6 - Sergio Ramos scored 6 times in his last 7 appearances of 2013/14 for Real Madrid, including the Champions League final. Vital. #Goal50 19 hours ago

20 - Thibaut Courtois kept more clean sheets in La Liga last season (20) than any other goalkeeper. Repellent. #Goal50 19 hours ago

12 - James Rodriguez (12) provided more assists in Ligue 1 during 2013/14 than any other player. Star. #Goal50 19 hours ago

89 - Arjen Robben played a part in a goal every 89 mins during 2013/14 (all competitions - 21 goals and 14 assists). Threat. #Goal50 19 hours ago

31 - Despite missing 5 games, Luis Suarez scored more goals (31) and had more shots (152) in the 2013/14 PL than any player. Busy. #Goal50 19 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.