Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4 - Wilfried Bony has scored four goals in his last four away Premier League games. Roaming. 17 minutes ago

5 - Crystal Palace have won five consecutive games for only the second time in their top-flight history (December 1992). Soaring. 18 minutes ago

13:55 - Luuk de Jong has ended a run of 13 hours & 55 minutes without a goal or assist in a league match (PL & Bundesliga). Rebirth. 38 minutes ago

9 - Cardiff City have conceded a league high nine goals in the 90th minute this season. Weary. 27 minutes ago

1 - Mile Jedinak’s goal was the first in the Premier League by an Australian since Brett Holman's for Aston Villa in December 2012. Bonzer. 45 minutes ago

7 - Stoke City have now conceded seven penalties this season, a joint-league-high with West Brom. Feisty. 58 minutes ago

100% - Adam Lallana completed all 25 passes he attempted in the first-half against Aston Villa today. Classy. 1 hours ago

0 - Chelsea are now the only team in the Premier League this season yet to concede a penalty. Clean. 1 hours ago

1 - Marko Arnautovic's penalty was the first spot-kick in a Premier League game involving Cardiff City all season. Spot. 1 hours ago

383 - Shola Ameobi's goal ended a run of 383 minutes without a Premier League goal for Newcastle United. Relief. 1 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.