Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

11 - Chelsea have won away from home at Manchester City more often than any other team in Premier League history. Blues. 19 minutes ago

7 - Steven Gerrard has scored seven Premier League goals against West Ham and six of them have been netted at the Boleyn Ground. Visiting. 2 hours ago

5 - There have been just five goals scored in the four Barclays Premier League meetings between Southampton and Swansea City. Light. 4 hours ago

4 - Hull City have won on four of their last five trips to St James’ Park in all competitions. Confident. 4 hours ago

8 - Darren Bent has scored 8 goals in his last 11 appearances against the Gunners in all competitions including 5 in his last 5. Bench. 5 hours ago

11 - @chazaustin9 has scored 11 goals in his last 13 appearances at Loftus Road for QPR (inc. playoffs). Homeboy. 5 hours ago

10 - Tim Howard has made 10 saves so far in the Everton v Wolfsburg Europa League match, Diego Benaglio two. Wall. 18 hours ago

1 - Nicklas Bendtner scored once in his six Premier League games against Everton, for Arsenal at the Emirates in May 2008. Memory. 18 hours ago

8 - Everton have scored at least three goals in a European game for the first time in eight matches. Return. 18 hours ago

8 - Wolfsburg have gone eight European matches without a clean sheet. Sheep. 20 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.