Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

46 - Carlos Tevez's goal for Juventus ended a goal drought of five years and 46 shots without scoring in Europe for the Argentinian. Relief. 12 hours ago

2 - Juventus have lost their 2 European games away to Benfica, conceding 2 goals in both these meetings. Alert. #BenficaJuve 17 hours ago

97 - @Podolski10, with 19 goals & 11 assists in the Premier League has the 3rd best mins/goal involvement in the competition’s history. Hot. 18 hours ago

36 - Luis Suarez has scored 36 goals in his last 38 appearances in the Premier League. Seasonal. 21 hours ago

17 - Fulham have conceded the most PL goals from outside the box this season (17), Chelsea the fewest (2). Neighbours. 22 hours ago

3 - Bayern have been eliminated in the last three CL/European Cup semi-finals where they’ve lost the opening leg. Ominous. 23 Apr

6 - Bayern Munich have lost their last six Champions League games at the Bernabeu (inc. the 2010 final vs Inter). Hoodoo. 23 Apr

0.58 - Karim Benzema has scored 36 goals in 62 Champions League games, best ratio of any French player (min. 10 goals). Sacrebleu. 23 Apr

19 - Bayern have scored 19 goals in their last nine Champions League semi-final games, with at least one in each match. Patience. 23 Apr

1 - Real Madrid scored with their first shot of the match. Serpents. 23 Apr

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.