Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

137 - Since Jürgen Klopp first took charge of #LFC, they've won 137 points (6th most) in the Premier League. Preview bit.ly/2xSKiLW 1 hours ago

3 - Only three sides have progressed past the Europa League group stages after collecting one point in the first th… twitter.com/i/web/status/9… 15 hours ago

1 - Everton have picked up just 1 point after 3 Europa League group stage games – the worst start of any English cl… twitter.com/i/web/status/9… 15 hours ago

10 - Bertrand Traore has been directly involved in 10 goals in just 15 starts in the Europa League (six goals, four… twitter.com/i/web/status/9… 15 hours ago

223 - There were just 223 seconds between Ashley William's yellow card and his goal. Narrative. https://t.co/gnvtCUp4e2 15 hours ago

12 - Nabil Fekir has been directly involved in 12 goals in 12 appearances for Lyon this season (eight goals, four a… twitter.com/i/web/status/9… 17 hours ago

11 - Theo Walcott’s assist was his 11th for Olivier Giroud in all comps; only Mesut Ozil has provided more assists… twitter.com/i/web/status/9… 17 hours ago

1 - Arsenal have kept their first clean sheet away from home in European competition since beating Olympiakos 3-0 i… twitter.com/i/web/status/9… 17 hours ago

7 - Everton have won seven of their last nine games at Goodison Park in European competition including qualifiers (D1 L1). Hope. 17 hours ago

7 - Olivier Giroud has been directly involved in seven goals in his last seven starts in Europe for Arsenal (6 goal… twitter.com/i/web/status/9… 19 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.