Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

5 - Rudy Gestede has scored five goals in his last four league games. Streak. 18 minutes ago

3 - Scott McDonald has scored three goals in four previous appearances against Charlton in league competition. Addicted. 51 minutes ago

6 - Ipswich frontman Daryl Murphy has scored six goals in his last seven games. Traction. 1 hours ago

5 - Nahki Wells has scored five goals in his last six games for Huddersfield Town. Terrier. 1 hours ago

5 - There have also been more red cards in Spurs games than those involving any other team this season (three for and two against). Bath 2 hours ago

3 - Liverpool have benefitted from three own goals this season - their joint-top source of goals along with Raheem Sterling. Bonus. 2 hours ago

4 - Juan Mata has scored four goals and set up two more in five starts against Arsenal in all competitions. Fact. 3 hours ago

126 - Jason Shackell has made more clearances than any other player in the top flight so far this season. Launch. 3 hours ago

3 - Ayoze Perez has scored three Premier League goals this season, and each was a winning goal in Newcastle’s last three matches. Vital 4 hours ago

73% - Swansea have conceded the highest percentage of second half goals in the Premier League this season. Flagged. 4 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.