Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

13 - Liverpool have conceded 29 goals in all competitions this season, 13 of which have come from set pieces. Shaky. 11 hours ago

4 - All four of Liverpool's goals in the Champions League this season have come against Ludogorets. Monopoly. 11 hours ago

2 - Arsenal's last two Champions League clean sheets have both come on November 26th (2013 and 2014). Remember. 11 hours ago

2 - Atletico have progressed from the #UCL group stage in two consecutive seasons for the first time in their history. Experience. 11 hours ago

4 – For the 1st time in @ChampionsLeague history 4 german teams lost on a matchday. Novelty. 11 hours ago

3 - This is only the second matchday in CL history to see 3 hat-tricks scored (Shevchenko, Adriano, Kobiashvili on MD5 in 2005/06). Trio. 11 hours ago

3 - Alexis Sanchez has scored three goals in five CL appearances for Arsenal; the same total he got in 24 games for Barcelona. Comfy. 12 hours ago

4 - The last time all four English teams won on the same Champions League matchday was MD3 in 2011/12. Potential. 12 hours ago

37 - Cristiano Ronaldo has scored more away goals than any other player in the #UCL history (Messi 34). Conqueror. 12 hours ago

12 - Cristiano Ronaldo has now scored in his last 12 CL appearances away from the Bernabeu (11 away games + the 2013/14 final). Rampant. 12 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.