Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

90 - Goalkeepers have to play the full 90 minutes to get a clean sheet according to Opta definition. Explanation. 4 hours ago

13 - Simon Mignolet has kept the joint-most clean sheets of any Premier League goalkeeper this season, along with Fraser Forster. Gloves. 4 hours ago

Opta Weekend Review: Chelsea edge closer to title as Manchester United falter #CFC #MUFC bit.ly/1zdvkjG http://t.co/6AyrDs22fC 5 hours ago

6 - Aston Villa are averaging a goal every six shots under Tim Sherwood compared to one every 16 under Paul Lambert. Uplift. 5 hours ago

8 - @BSchweinsteiger (@FCBayernEN) won his 8th championship, no one won more Bundesliga titles. Legend. http://t.co/jpDFS17TjP 7 hours ago

50 - Chelsea have scored seven more goals than Arsenal from open play and five fewer than the Gunners from set pieces. Expansive. 6 hours ago

185 - Chelsea have fired in exactly the same number of shots on target as Arsenal in the Premier League and scored two more goals. Boring. 6 hours ago

8 - @hazardeden10 has scored the 1st goal of the game the joint-most times in the PL this season (along with @aguerosergiokun). Decisive 7 hours ago

12 - Hull City have conceded more goals from outside the box than any other team in the Premier League. Rangers. 8 hours ago

1 - Eden Hazard has created the most goalscoring chances (88) & embarked on the most dribbles (254) in the @premierleague this season. Great 17 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.