Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

2 - Crystal Palace are leading at half-time in a Premier League game for only the second time in 2014-15. Boost. 20 minutes ago

3 - Alan Pardew is looking to win three consecutive Premier League away games as a manager for the first time. Mission. 1 hours ago

15 - West Ham have scored 15 headed goals in the Premier League this season; six more than any other side. Lofty. 2 hours ago

1 - Crystal Palace have won just one of their last eight PL London derbies (W1 D3 L4) since beating West Ham at Upton Park last season. Fear 2 hours ago

1.4 - Liverpool have conceded twice as many goals per game without Sakho this season than when he has played. Rock. http://t.co/cbFHaqY89u 22 hours ago

9 - Didier Drogba has scored nine goals in nine major finals for Chelsea, scoring in eight of them and getting sent off in the other. Power. 27 Feb

3 - The three teams to beat Liverpool in a competitive penalty shootout are Wimbledon, Northampton Town and Besiktas. Array. 26 Feb

35 - Since joining Southampton in 2009/10, Rickie Lambert has scored all 35 penalties in club football. Expert. 26 Feb

9 - Liverpool have won nine of their last 10 penalty shootouts. Precision. 26 Feb

7 - @dembabafoot has been involved in seven of the 12 goals Besiktas scored in the Europa League this season. Master. 26 Feb

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.