Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

5 - Diafra Sakho is only the 2nd player to score in each of his first five starts in the Premier League. Keen. http://t.co/jswhU6IOvz 21 minutes ago

5 - Diafra Sakho is only the second player in Premier League history (after @mickquinn1089) to score in each of his first five starts. Nets. 1 hours ago

13 - Played for @NUFC & Spurs in PL - Campbell Brady Woodgate Parker Carr Ferdinand Ginola Fox Saha Jenas Routledge Scott & Bassong. Answer 12 hours ago

13 - Name the 13 players to play for @NUFC and @SpursOfficial in the @premierleague Quiz. #fridaynightoptapubquiz 13 hours ago

8 - Played for BOTH @Arsenal and @SunderlandAFC in PL - Schwarz Bould Poom Mannone Hoyte Larsson Bendtner & Welbeck. Answer. 13 hours ago

8 - Name the eight players who have played for BOTH @Arsenal and @SunderlandAFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 14 hours ago

6 - Played for both @SouthamptonFC & @stokecity in PL - Crouch Higginbotham Delap Beattie Camara & Jones. Answer. 14 hours ago

6 - Name the six players to play for both @SouthamptonFC and @stokecity in the @premierleague Quiz. #fridaynightoptapubquiz 15 hours ago

12 - Played for MCFC & WHU in PL - Bishop Bellamy James Bridge Sinclair Lampard Lomas Foe Wanchope Berkovic Ben Haim & Tevez. Answer. 15 hours ago

12 - Name the 12 players who have played for BOTH @MCFC and @whufc_official in the @premierleague Quiz. #FridayNightOptaPubQuiz 16 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.