Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

16 - Newcastle have won 16 PL points in 2015, fewer than relegated Burnley (17) and Hull City (19). Sorrow. 10 hours ago

3 - Since August 2013, only Martin Skrtel (4) has scored more Premier League own goals than Harry Kane (3). Miscalibrated. 11 hours ago

110 - @Ibra_official has now become PSG's all-time leading goalscorer all comps. Idol. 4 Oct

51.6 - Brendan Rodgers has the second best win percentage of any PL manager for Liverpool (after Benitez, 55.3%). Departed. 4 Oct

8 - Arsenal have ended a run of eight Premier League games without a victory over the Red Devils (D3 L5). Relief. 4 Oct

5 - Alexis Sanchez has scored more goals in his last two Premier League games (5) than he had in his previous 21 (4). Rejuvenated. 4 Oct

6 - Since his Premier League debut in Sept 2013, Christian Eriksen has scored more direct free-kicks than any other player. Whipped. 4 Oct

3-0 - Man United are one of two PL teams to be 3-0 down at HT (v Spurs in 2001) and comeback to win (also Wolves v Leicester in 2003). Hope? 4 Oct

3 - Christian Eriksen’s last three Premier League goals have been direct free-kicks. Pinpoint. 4 Oct

3 - Manchester United have conceded three goals in the first 20 minutes of a PL game for the first time. Shellshocked. 4 Oct

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.