Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4 - Southampton have scored four goals in successive Premier League games for the first time. Blitz. 6 hours ago

3 - Tadic is only the 4th player to register 3+ assists in a single PL game on more than 1 occasion (Berkovic, Henry, Fabregas). Feeder. 8 hours ago

4 - Man City have conceded 4+ goals in 3 PL games this season, their most in a single campaign since 2000/01 (6 times). Leaky. 8 hours ago

2 - Sadio Mane is the second player to score a PL hat-trick past Joe Hart, after Gabriel Agbonlahor in August 2008. Broken. 8 hours ago

1995 - Man City haven't won a PL away game they've been losing at half-time since April 1995 (D11 L79 since then). Task. 8 hours ago

2012 - Man City haven't won a Premier League game they were losing at half-time since November 2012 (vs Spurs). Battle. 8 hours ago

10 - Shane Long has hit double figures in a Premier League season for the first time in his career (10 goals). Saintly. 9 hours ago

300 - Joe Hart is making his 300th Premier League appearance today, the sixth English keeper to do so. Stopper. 10 hours ago

1 - Leicester have lost just one of their last five Premier League games in which they've had a player sent off. Resilient. 10 hours ago

100 - Juan Mata is making his 100th Man United appearance in all comps, more than any outfield player at the club since his debut. Century. 10 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.