Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

20 - Can you name every player to score for @Arsenal during Arsene Wenger's 20 years in charge? Tough. #Wenger20 sporcle.com/games/Optajoe/… 34 minutes ago

12 - Everton have conceded fewer shots on target than any other Premier League team this season. Focused. 2 hours ago

107 - Paul Pogba made 107 successful passes against Zorya Luhansk; his most in a game for Manchester United. Maestr… twitter.com/i/web/status/7… 14 hours ago

7 - Zlatan Ibrahimovic has now scored for seven different clubs in European competition. Showman. https://t.co/pjwI71r4Ln 14 hours ago

1 - Ciaran Kilduff has scored Dundalk's first goal at home in Europe outside of qualifiers since September 1982 (v Liverpool). Euphoria. 15 hours ago

1 - Zlatan Ibrahimovic's goal for Manchester United came from their first shot on target in the game, in the 69th minute. Overdue. 15 hours ago

0 - Manchester United (eight shots) and Zorya Luhansk (three shots) both failed to register an attempt on target in the first half. Erratic. 15 hours ago

5 - The Saints have failed to score in each of their last five UEFA Cup/Europa League away games (excl. qualifying). Blunt. 16 hours ago

2 - Jose Mourinho hasn’t lost two successive European games since April 2013, when he was coach of Real Madrid. Res… twitter.com/i/web/status/7… 17 hours ago

11 - Manchester United are unbeaten in 11 European games at Old Trafford (incl. qualifiers), winning eight and draw… twitter.com/i/web/status/7… 17 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.