Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

.@D_NS If Leicester win the league their possession rate will certainly be below average for champions. https://t.co/PWfP2pCU6k 19 hours ago

5 - Five of West Brom's 25 Premier League games this season have seen the Baggies fail to record a single shot on target. Bleak. 19 hours ago

6 - Diego Costa has scored six goals in his last seven Premier League apps after netting three in the previous 14 this season. Rejuvenated. 7 Feb

8 - Wayne Rooney has scored or assisted as many Premier League goals in 6 games in 2016 as he had in 33 games in 2015 (8). Reboot. 7 Feb

3 - Jesse Lingard has scored three goals from his last four shots on target in the Premier League. Flourishing. 7 Feb

9 - Wayne Rooney has been involved in nine of Man Utd's last 11 league goals (five goals, four assists). Catalyst. 7 Feb

5 - Five of the last seven Premier League meetings between Chelsea and Man Utd have been 0-0 at half time. Expected. 7 Feb

1 - Chelsea have had exactly one shot on target in the first half of each of their four PL home games under Hiddink this season. Restrained. 7 Feb

6 - Chelsea are unbeaten in their last six Premier League games against Manchester United (W3 D3). Edge. 7 Feb

1 - Man Utd have won just one of their last 13 Premier League trips to Stamford Bridge (W1 D4 L8). Blue. 7 Feb

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.