Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

2 - For 1st time since Bolton 1905-06, one team provided the 2 outright top scorers in a top-flight season - Suarez 31 & Sturridge 21. Pair 18 minutes ago

76.9% - Only Vito Mannone (77.4%) had a better save % than Petr Cech in the 2013-14 Premier League. Decisions. 1 hours ago

7 - Manchester United finished outside the top six in the top-flight for the first time since 1989-90 (13th). Trailed. 2 hours ago

12 - All 12 of Samuel Eto'o's goals playing for an English club have been scored in west London. Ranger? 2 hours ago

10 - 2013/14 was the first season in Premier League history to see 10 managers leave a club before the final day. Shuffle. 3 hours ago

2 - Ugo Ehiogu and Laurent Koscielny are the only players to be sent-off on the opening weekend of two Premier League seasons. Fright. 22 hours ago

20 - Since his Premier League debut in January 2013, Loic Remy has scored 20 goals in 40 appearances. Rate. 22 hours ago

17 - Angel Di Maria provided 17 assists in La Liga last season; more than any other player in Europe's big five leagues. Dispensable? 23 Jul

Do you speak Arabic, live in/near London or Leeds & love football? Come and work with us at Opta. Opportunity. optasports.com/about/getting-… 21 Jul

114 - Only Peter Shilton (125) & David Beckham (115) won more England caps than Steven Gerrard (114). Retired. http://t.co/AKc66wohJG 21 Jul

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.