Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

7 - David de Gea has not kept a clean sheet in any of his last seven full 90 minute appearances for Man Utd in the PL. Rapprochement. 3 hours ago

29 - Since Aug 2013, Saido Berahino has scored 29 goals in all comps for West Brom, at least 20 more than any other player. Spurned. 5 hours ago

29 - Michail Antonio has had a hand in 29 goals in 50 Championship apps for Nottingham Forest since Aug 2014 (16 goals, 13 assists). Hammer. 7 hours ago

130 - Since the start of last season, Jacob Butterfield has created more chances than any other Championship player (130). Schemer. 8 hours ago

3 - Jonathan Walters is the last player to score a perfect PL hat-trick (left foot, right foot, head), doing so v QPR in Jan 2015. Pedigree. 10 hours ago

5 - Joleon Lescott has scored more Premier League goals against his new club Aston Villa (5) than versus any other side. Familiar. 11 hours ago

92 - Alex Song made more tackles than any other West Ham United player in the 2014-15 Premier League (92). Steel. 11 hours ago

38 - Since signing in Aug 2012, Victor Moses has made more PL apps on loan at other clubs (38) than he has for Chelsea (23). Borrowed. 11 hours ago

10 - Anthony Martial was the youngest player (19y 142d) to hit 10 Ligue 1 goals since Thierry Henry (19y 69d) (both for Monaco). Prospect. 31 Aug

Chelsea & Juventus' early struggles continues - @OptaJoe's Weekend Review #CFC bit.ly/1JwP57j http://t.co/OoyvrEMyeR 31 Aug

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.