Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

39 - It is 39 days since West Ham ended the season, the joint-shortest summer break for a PL team along with Fulham in 2011/12. Early. 2 hours ago

226 - Only Cesc Fabregas (224) has a better minutes per assist rate in Premier League history than Nani (226) (min 40 assists). Sidelined 3 hours ago

2 - #JPN scored more goals (2) than they had shots on target (1) against #ENG at the #WWC2015 last night. Raid. 3 hours ago

3/4 - Despite losing, #ENG have still progressed further than ever before at a #FIFAWWC finals tournament. Positives. 11 hours ago

2 - #ENGvJPN is the second match at #FIFAWWC2015 to see both sides score from the penalty spot, after Switzerland v Ecuador. Spotted. #ENG 12 hours ago

6 - #JPN have scored the opening goal in all six of their matches at #FIFAWWC2015. Expected. #ENG 12 hours ago

1 - #JPN have won each of their games at #FIFAWWC2015 by a single goal margin, while #ENG have won their last four games 2-1. Tight. 14 hours ago

21 - Japan's Aya Miyama has created the most goalscoring chances at #FIFAWWC2015 so far (21, including assists). Threat. #ENGvsJAP 15 hours ago

82% - Japan have the best passing accuracy of all teams at #FIFAWWC2015 (82%), while England have the 3rd worst (62.9%). Contrast. #ENG 15 hours ago

115 - Only Nemanja Matic (129) made more tackles than Nathaniel Clyne in the 2014-15 Premier League. Involved. 23 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.