Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

5 - Wycombe have come come from behind to win five league matches this season, more than any other side in the top four tiers. Belief. 38 minutes ago

8 - The lowest a top-tier team has finished after being 1st at Xmas is 8th (Sunderland 1936-37, Liverpool 1949-50 & Man Utd 1971-72). Slump. 1 hours ago

2 - Only two sides (WBA in 2004 and Sunderland in 2013) have been bottom of the Premier League at Christmas & not gone down. Treacle. 1 hours ago

14 - All 14 of Queens Park Rangers’ points in the Premier League this season have come at Loftus Road. Hoopla. 2 hours ago

11 - Man City's substitutes have had a hand in 11 goals this season in the PL (five goals, six assists) – more than any other club. Super. 2 hours ago

3 - Best MLS mins-per-goal rates between 2012 & 2014 (10+ goals): 1) B Wright-Phillips 103.9 2) A Saborio 132.0 3) R Keane 138.2 Leaders. 3 hours ago

27 - There were more penalties scored in Worcester v Scunthorpe than in any other shootout in the history of the FA Cup proper. Magical. 15 hours ago

14 - Scunthorpe are only the third team from the top four tiers of English football to score 14 penalties in a single shootout. Madness. 15 hours ago

54 - Tonight's FA Cup replay between Worcester and Scunthorpe saw 54 shots, including 16 on target. Feast. 15 hours ago

3 - Sheffield United are the first team from the third tier to make the League Cup semi-final since Stockport County in 1996/97. Reward. 16 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.