Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4 - Four of Liverpool's five Premier League defeats this season have come against teams who started the day in the… twitter.com/i/web/status/8… 9 hours ago

12 - Philippe Coutinho has scored his first goal in 12 games in all competitions for Liverpool. Hopeful. 10 hours ago

5 - Jamie Vardy has scored 5 Premier League goals vs Liverpool; more than any Leicester player has vs another team in the competition. Ace. 10 hours ago

2 - The only time a reigning PL champion has lost a game having been 2+ goals ahead at HT was Arsenal v Aston Villa in Dec 1998. Combat. 10 hours ago

5 - Leicester are the only side with a 100% winning record when scoring first in PL games this season (5/5 before tonight). Element. 11 hours ago

637 - Jamie Vardy's goal was Leicester City's first in the Premier League in 2017, after a run of 637 minutes without one. Back. 11 hours ago

8 – Liverpool have won more away games against reigning Premier League champions than any other side. Blight. https://t.co/1sxKFF77Hz 12 hours ago

3 - Leicester City's last three Premier League goals against Liverpool have all been scored by Jamie Vardy. Canny. https://t.co/wpv0N7dpJL 12 hours ago

11 - Of the 26 goals Zlatan Ibrahimovic has scored for @ManUtd this term, 11 of them have come in the 75th minute o… twitter.com/i/web/status/8… 19 hours ago

Check out Goal's Premier League Team of the Week, powered by Opta data! bit.ly/2lL9kKn https://t.co/uHJSMmasie 27 Feb

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.