Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

0 - Tottenham have not had a single player booked so far in the Premier League, though they have had one red card. Blemish. 9 hours ago

5 - Aston Villa are the only team in the Premier League with more points (7) than shots on target (5). Profitable. 9 hours ago

14 - Everton have allowed 14 shots on target against them so far, conceding 10 goals. Rippling. 10 hours ago

1 - Tune into our cricket coverage on @OptaJim as England & India play their latest ODI. Knock. 10 hours ago

31% - Chelsea have the best chance conversion in the Premier League so far. Clinical. 10 hours ago

3% - QPR have the worst chance conversion in the Premier League so far. Shank. 10 hours ago

7 - Radamel Falcao scored in his first 7 league-matches for Monaco and Porto 7 times. Start. 18 hours ago

11 – This season, Alvaro Negredo will play for the La Liga team he has scored the most goals against (Valencia, 11). Turnover 13 hours ago

16 - Alvaro Negredo failed to score in any of his last 16 appearances for Man City, after a run of 9 goals in the 5 games before that. Fade. 1 Sep

250 - Sandro made 250 tackles for Tottenham in the Premier League; more than any other player for the club since his PL debut. Crunch. 1 Sep

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.