Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

19 - Everton v Chelsea is the 19th game in @premierleague history to see nine or more goals (record is 11 in Portsmouth 7-4 Reading). Glut. 1 hours ago

4 - Fernando Torres took 39 games to score four PL goals for Chelsea; Diego Costa has reached that total in three matches. Alternative. 1 hours ago

10 - Everton have never conceded more than 10 goals in their opening 3 games of a top-flight season (also 10 in 1893, 1926 & 1956). Loose. 2 hours ago

6 - Chelsea are the first away team to score 6+ goals at Goodison in the PL since Arsenal won 6-1 on the opening day of 2009-10. Schooled. 2 hours ago

10:34 - This Everton vs Chelsea game has just seen five goals scored in 10 minutes and 34 seconds. Vaudeville. 2 hours ago

10 - That is Samuel Eto'o's 10th Premier League goal but the first not scored at Stamford Bridge. Adventure. 2 hours ago

2 - Ramires has assisted two goals against Everton today, as many as he got in the whole of last season. Rebooted. 2 hours ago

3 - Steven Naismith has now scored in all three of Everton's Premier League games this season. Danger. 2 hours ago

44 - Everton have scored the highest number of own goals in Premier League history. Oops. 2 hours ago

45 - Everton have scored a 45th minute goal in all three of their Premier League games this season. Science. (HT @Zonal_Marking) 3 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.