Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

2 - Bobby Zamora is one of two players in @premierleague history to have scored penalties with both feet. Farewell. https://t.co/HrJrT5a5JH 19 minutes ago

9 - Crystal Palace went nine Premier League games without scoring in 1994/95, a PL record run. Drought #OptaAdvent 3 hours ago

0.82 - Of players to play 10+ PL games in December, no player has a better goals/game ratio than Roque Santa Cruz (… twitter.com/i/web/status/8… 3 hours ago

1 - Hapoel Be'er Sheva scored with their first shot on target of the match. Clinical. 15 hours ago

1107- Manchester United have won their first European away game (excl. qualifiers) since November 27 2013, 1107 days ago. Overdue. 17 hours ago

7 - Zlatan Ibrahimovic has scored seven goals in his last six games for Manchester United. Form. 17 hours ago

1 - Henrikh Mkhitaryan has scored his first Manchester United goal on his 11th appearance for the club. Duck. 18 hours ago

8 - Manchester United have lost eight of their last nine away games in Europe, drawing the other (excluding qualifiers). Struggles. 19 hours ago

149 – Les Ferdinand scored the most goals without a single one coming from the penalty spot in Premier League histo… twitter.com/i/web/status/8… 8 Dec

8 - Richard Dunne, Duncan Ferguson and Patrick Vieira have all received a PL-high eight red cards. Mist #OptaAdvent 8 Dec

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.