Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

1 - Saido Berahino has scored only one goal & has no assists in his last 28 Premier League appearances for WBA (150… twitter.com/i/web/status/7… 3 hours ago

24 - Christian Eriksen has had more shots without scoring in the Premier League this season than any other player (… twitter.com/i/web/status/7… 5 hours ago

16 - Manchester United have lost more @premierleague fixtures against @ChelseaFC than any other side (16). Preview. youtube.com/watch?v=bOqpN8… 6 hours ago

? - How many of the goalscorers can you name (excl. OGs) from the previous PL games between Chelsea & Man Utd? Quiz. sporcle.com/games/Optajoe/… 7 hours ago

1 - Robin Van Persie has scored his first goal at Old Trafford since February 2015. Ovation. 21 hours ago

1 - Jesse Lingard has scored and assisted in a single game for the first time in his Man Utd career. Variety. https://t.co/ciiaHl2d4i 21 hours ago

2 - Paul Pogba has scored two or more goals in a game for the first time since November 2014 (v Lazio). Brace. https://t.co/zeLXuA1Ckx 22 hours ago

2 - Man Utd haven't had two different goalscorers from the penalty spot since January 2012 (Chicharito and Berbatov v Stoke). Peas. 22 hours ago

2 - There was just two minutes and 55 seconds between Paul Pogba and Anthony Martial's penalties. Reward. 22 hours ago

4 - Inter Milan have won their last four European games at the San Siro against English opposition, netting 11 goals. Boss. 23 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.