Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

0 – #POR have reached the semi-finals of the #EURO2016 without having won any of their games in the normal time. Trick. 2 hours ago

0 - #POL didn't trail for a single minute at #EURO2016. Out. 2 hours ago

5 - #POR have reached the semi-finals for the fifth time in their last seven EURO tournaments. Resolve. 2 hours ago

2 - #POR have won two of their three penalty shootouts at major tournaments, winning twice against #ENG and losing to #ESP. Previous. 3 hours ago

2000 - #POL and #POR are the first teams since #FRA and #ITA in 2000 to go to extra time twice at the same EUROs. Long. 3 hours ago

50% - Luis Nani has been involved in half of Portugal's goals in #EURO2016 (2 goals, 1 assist). Factor. 4 hours ago

2 - @Cristiano has scored only 2 goals with his last 42 shots at the Euros. Mess. 4 hours ago

18y 316d - Renato Sanches is the youngest player to score in a knockout stage game at the Euros. Arrival. #POR #Euro2016 5 hours ago

1:40 - Robert Lewandowski has scored the second fastest ever goal at the Euros (1 min, 40 seconds). Rapid. #Euro2016 5 hours ago

11 - #POR are unbeaten in their 11 competitive fixtures under Fernando Santos, winning 8 and drawing 3. Form. https://t.co/uJ1FaQUoty 6 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.