Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

3 - @Cristiano (45), Lionel Messi (44) and @neymarjr (41) have scored more goals all comps in 2015 than any other top 5 players. Trio. 1 hours ago

55 - Happy birthday @GaryLineker - and always remember, ''at the end, the Germans always win''. Congratulations. https://t.co/QhjTp0Zo1H 1 hours ago

42 - Liverpool have allowed their opponents fewer shots on target than any other Premier League team this season. Press. 3 hours ago

89 - Crewe's Ben Garratt has made more saves than any other player in the top four tiers this season. Cat. 3 hours ago

305 - Charlton have allowed their opponents more shots than any team in the top four tiers this season. Peppered. 4 hours ago

12 - Northampton have scored 12 headed goals this season, more than any of the other 91 teams in the top four tiers. Nod. 4 hours ago

10% - Blackpool have the lowest shot conversion rate in League One this season. Sandstorm. 4 hours ago

90 - Nottingham Forest have the 2nd highest number of shots on target in the Championship but only 4 teams have scored fewer goals. Issue. 4 hours ago

7 - This season is only the second time that Tottenham have drawn 7+ of their opening 14 top-flight games (+ 1975-76). Parity. 4 hours ago

1.59 - Arsenal average just 1.59 points per game in November under Arsene Wenger, their worst rate in any month. Flagging. 20 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.