Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

Ronaldo is unstoppable & Aguero loves Moscow - Opta’s Champions League Preview – week three bit.ly/1sKigeQ http://t.co/gTgsvOds1F 3 hours ago

12% - A lower proportion of goals have been scored from outside the box than in any previous @premierleague season. Patience. 42 minutes ago

2.95 - The average number of goals scored per game this season is higher than in any previous @premierleague campaign. Bonanza. 1 hours ago

3 - @Carra23 scored three own goals versus Spurs, meaning he netted as many PL goals for them as he did for Liverpool. Match. @SGEndersby 1 hours ago

@FootballManager Zat Knight has scored five own goals in the Premier League. 1 hours ago

5% - A higher proportion of goals have been own goals so far than in any previous Premier League season. Blunders. 1 hours ago

3 - Aston Villa have won only three of their last 19 PL games in London, but 2 have been at the Emirates (+ 1 at Stamford Bridge). Hoodoo. 4 hours ago

10 - After his own goal on Sunday, Richard Dunne has now scored 10 OG's in the PL; more than any other player. Oops http://t.co/2vaNHxU77F 4 hours ago

4 - @aguerosergiokun found the net four times in the two Champions League fixtures against CSKA Moscow last season. Blitz. 5 hours ago

1 - Karim Yoda is the first French player to score a brace for Getafe in La Liga history. Force. 18 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.