Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

130 - Of players to have scored 30+ PL goals, Javier Hernandez has the 4th best mins per goal ratio in PL history (130 mins). Real. 1 hours ago

Costa keeps firing, Burnley stifle Manchester United and Diouf stuns City - Opta's Weekend in Numbers @OptaJoe cards.twitter.com/cards/oz2rhd/3… 2 hours ago

90 - Lewis Holtby has completed the full 90 minutes once in his 25 Premier League appearances for Spurs. Periphery. #transferdeadlineday 3 hours ago

104 - Since 2009-10, Falcao has scored 104 goals in 139 league apps (for Porto, A.Madrid & Monaco combined). Lethal. #transferdeadlineday 5 hours ago

23 - @TheRealAC3 became just the 23rd English player to make an appearance in the Italian @SerieA_TIM. Rare. 5 hours ago

43 - Only D.Anderton (67) & T.Sheringham (44) have assisted more PL goals for Spurs than Aaron Lennon (43). Hoops? #transferdeadlineday 6 hours ago

22 - Jermain Defoe has scored more Premier League goals as a substitute than any other player (22). Impact. #transferdeadlineday 6 hours ago

1 - You can follow our Super Lig coverage on @OptaCan in both English & Turkish. Passion. 20 hours ago

101 - Aaron Ramsey completed 101 passes against Leicester, the second most in a Premier League game this season (Capoue, 110 v QPR). Busy. 20 hours ago

1 - Mesut Özil has assisted one goal in his last 10 Premier League games. Drifted. 20 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.