Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

9 - Marcus Rashford has scored nine goals from 15 shots on target for club and country this season. Chosen. 6 hours ago

106 - Danny Drinkwater made more tackles in the Premier League this season than any other English player (106). Cut. 6 hours ago

1 - AFC Wimbledon will play in the third tier for the first time in 2016/17. Congratulations. 30 May

2 - Adebayo Akinfenwa has scored in back-to-back games for AFC Wimbledon for the first time since September. Beast. 30 May

3 - Lyle Taylor has scored in three of his four games against Plymouth this season (all comps). Breakthrough. 30 May

2011 - Plymouth can return to the third tier for the first time since 2011. Objective. 30 May

66 - AFC Wimbledon are the 66th club to make an appearance in a Football League Playoff Final at Wembley. Stage. 30 May

11 - Check out the Opta team of the season in the Champions League 2015/16. Stars. https://t.co/vBk49IDp11 30 May

50 - Have you tested your knowledge of English players in the @premierleague with our latest Sporcle quiz? Challenge twitter.com/OptaJoe/status… 30 May

8 - Barnsley are the first team in @football_league history to lose 8+ consecutive games in a season and be promoted in the same season. Up. 29 May

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.