Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

3/4 - Despite losing, #ENG have still progressed further than ever before at a #FIFAWWC finals tournament. Positives. 3 hours ago

2 - #ENGvJPN is the second match at #FIFAWWC2015 to see both sides score from the penalty spot, after Switzerland v Ecuador. Spotted. #ENG 4 hours ago

6 - #JPN have scored the opening goal in all six of their matches at #FIFAWWC2015. Expected. #ENG 4 hours ago

1 - #JPN have won each of their games at #FIFAWWC2015 by a single goal margin, while #ENG have won their last four games 2-1. Tight. 6 hours ago

21 - Japan's Aya Miyama has created the most goalscoring chances at #FIFAWWC2015 so far (21, including assists). Threat. #ENGvsJAP 7 hours ago

82% - Japan have the best passing accuracy of all teams at #FIFAWWC2015 (82%), while England have the 3rd worst (62.9%). Contrast. #ENG 7 hours ago

115 - Only Nemanja Matic (129) made more tackles than Nathaniel Clyne in the 2014-15 Premier League. Involved. 15 hours ago

75 - Only two players (Hazard 99 & David Silva 86) created more chances from open play than Raheem Sterling in the 2014-15 PL. Busy. 16 hours ago

36 - Samuel Eto'o created 36 chances in his 18 games for Sampdoria, at least 13 more than any other teammate over the same period. Fleeting. 17 hours ago

3- These sides have met in 3 previous WWC contests. Each time, the victor went on to lift the trophy (#USA 1991 + 99, Germany 2003). Stakes. 30 Jun

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.