Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

21 - There have now been 21 goals scored in the last three @MLS games at Yankee Stadium. Popcorn. 10 hours ago

13 - @NYCFC's @Guaje7Villa is now tied for second in @MLS 2015 with 13 goals scored. Incoming. 10 hours ago

17 - @ChelseaLFC have become the 17th different side to win the #WomensFACupFinal. Glory. 14 hours ago

6 - Six of the last seven #WomensFACupFinal matches have been won by the side scoring the first goal of the game. Advantage. 15 hours ago

7 - Celtic have won their last 7 opening day league games & last lost in their first game of a Scottish Premiership season in 1997/98. Power 19 hours ago

4 - No player reached double figures for goals and assists in the 2014/15 PL season, as Rickie Lambert did in 2013/14. Reminder. 31 Jul

19 - Rudy Gestede has scored more headed goals over the last two seasons than anyone in the top four tiers (19). Prowess. 31 Jul

7- Theo Walcott scored seven goals in seven starts for Arsenal last season. Signed. 31 Jul

30 - Since making his debut in August 2012, no player has more Premier League assists than Santi Cazorla (30). Renewed. 31 Jul

6 - West Ham's opponents Astra Giurgiu have won six of their previous seven away games in qualifying for the Europa League (L1). Hopeful. 30 Jul

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.