Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

187 - Mesut Özil & Santi Cazorla have exchanged 187 passes in the PL so far this season; the most frequent combination in 2016-17. Partners. 1 hours ago

Liking this from @dgquarterly & @OptaSuit. How last season's @premierleague table would have looked with some radic…… 24 Oct

11 - Jamie Vardy holds the record for scoring in the most consecutive Premier League games (11 between Aug and Nov…… 20 hours ago

99 - Hull have had fewer touches in the opposition box this season than any other Premier League team (99). Problems. 24 Oct

13 - Jose Mourinho has lost 13 of his last 27 league games as a manager. His previous 13 defeats came over a span o…… 24 Oct

Check out Goal's Premier League Team of the Week, powered by Opta data! 24 Oct

17 - Theo Walcott has fired in more shots on target than any other player in the Premier League this season. Spark 23 Oct

4 - All four of Man Utd's heaviest PL defeats have come in October. Red. 23 Oct

14 - Only in 2014/15 (13) have Man Utd collected fewer points after their first 9 PL games of a season than this campaign(14). Woe. 23 Oct

4-0 - This is Mourinho’s heaviest PL defeat. Only against Barcelona in 2010 did he lose by a greater margin in all…… 23 Oct

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres

Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.