Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

1 – Martin Peters’ goal in the 1966 World Cup final was his first competitive strike for England. Moment. #worldcup1966 3 hours ago

1 – Geoff Hurst is the only player to score a hat-trick in a World Cup final. Knighted. #worldcup1966 https://t.co/BmZrlrCczW 5 hours ago

64 - Bobby Moore made more successful passes than anyone else in the 1966 World Cup final. Captain. #worldcup1966 https://t.co/02uLR2M3VY 7 hours ago

31% - New @OfficialWolves boss Walter Zenga won just 22 of 70 Serie A games combined as manager with Catania, Palermo and Sampdoria. Test. 9 hours ago

6 – Alan Ball created six goalscoring chances in the 1966 World Cup final (one assist); more than any other Englishman. Hub. #worldcup1966 9 hours ago

77 – There were 77 shots in the 1966 final, 25 more than in any World Cup final since then. Action. #worldcup1966 https://t.co/sneT9SIbBp 11 hours ago

75% - Three of Geoff Hurst’s four goals in the 1966 World Cup came in the final. Stage. #worldcup1966 12 hours ago

38 - Only Jermain Defoe (43) was caught offside more often than Bafétimbi Gomis in the PL last season. Adjudged. https://t.co/v8nNb6OfQf 29 Jul

102 - No other French current player has scored more goals in Ligue 1 than Bafétimbi Gomis (102). Olympic. https://t.co/peOlTfwrtn 29 Jul

108 – Sergio Aguero has the best mins/goal ratio in PL history (10+ goals), averaging one every 108 mins. Machine. https://t.co/8SrbrTPCHa 29 Jul

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.