Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

5 - @NYCFC's Frank Lampard (171 goals) ranks fifth on the top goalscorers list in @premierleague history. Delivered. http://t.co/yVb8SNW9gw 12 hours ago

1 - Frank Lampard made the most apps (429), scored the most goals (147) & provided the most assists (90) for Chelsea in the PL. Welcome. 12 hours ago

4 - Martin Skrtel set a new Premier League record by scoring four own goals in a single season. Oops. 13 hours ago

8 - Olivier Giroud scored the opening goal of a PL game more often than any other player last season (eight games). Punt. 14 hours ago

2 - For 1st time since Bolton 1905-06, one team provided the 2 outright top scorers in a top-flight season - Suarez 31 & Sturridge 21. Pair 14 hours ago

76.9% - Only Vito Mannone (77.4%) had a better save % than Petr Cech in the 2013-14 Premier League. Decisions. 16 hours ago

7 - Manchester United finished outside the top six in the top-flight for the first time since 1989-90 (13th). Trailed. 16 hours ago

12 - All 12 of Samuel Eto'o's goals playing for an English club have been scored in west London. Ranger? 17 hours ago

10 - 2013/14 was the first season in Premier League history to see 10 managers leave a club before the final day. Shuffle. 18 hours ago

2 - Ugo Ehiogu and Laurent Koscielny are the only players to be sent-off on the opening weekend of two Premier League seasons. Fright. 23 Jul

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Betting journalists make betting suggestions utilising Opta facts at the content destination betting.betfair.com

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

BetVictor utilise a range of Opta's editorial content in unique football zones.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.