Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

138 - Shola Ameobi has made more substitute appearances in Premier League history than any other player. Return. 6 minutes ago

7 – Sergio Aguero has scored seven goals in his last seven Premier League games in London. Capitalist. 2 hours ago

5 - The five teams, other than Leicester, to score five goals against Man Utd in a PL game can be found here: instagram.com/p/yb8wU6ub3s Answer. 2 hours ago

5 - Can you name the 5 teams, other than Leicester City, to score 5 goals against @ManUtd in a single PL game? instagram.com/optajoe Quiz. 2 hours ago

1 - It is exactly one year since Aston Villa were last awarded a penalty in any competition (Benteke v West Brom). Spotless. 3 hours ago

21 - The 2015 Capital One Cup Final will be the 21st major final that Tottenham Hotspur have played in. Glory. 15 hours ago

3 - Sheffield United have not scored three goals in a League Cup game since August 2008. Target. 16 hours ago

12 - Tottenham have not kept a clean sheet in any of their last 12 games away from home in all competitions. Susceptible. 17 hours ago

3 - Fernando Torres has scored with all three of his shots on target since returning to Atletico Madrid. Resurrected. 17 hours ago

17 - Tottenham have now scored in 17 of their last 18 League Cup semi-final games. Inevitable. 18 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.