Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

8 - Played for both @Everton & @Arsenal in PL - R Wright, Keown, Jeffers, K Campbell, S Hughes, Arteta, Limpar & Senderos. Answer. 9 hours ago

8 - Name the eight players who have played for both @Everton and @Arsenal in the @premierleague Quiz. #FridayNightOptaPubQuiz 10 hours ago

12 - Played for @AVFCOfficial & @NUFC in PL - Watson Johnsen Given Solano Hughes Ginola Beye Jenas Routledge Milner N'Zogbia Ireland Answer. 10 hours ago

12 - Name the 12 players to play for both @AVFCOfficial and @NUFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 11 hours ago

1 - Hull City have now won just one of their last eight away games across all competitions (D2 L5). Slump. 21 Aug

13 - Tottenham Hotspur have now scored 2+ goals in 13 of their last 15 UEFA Europa League matches (including qualifiers). Breeze. 21 Aug

1 - Mario Balotelli has only made one Premier League assist, but it was for Sergio Aguero's title winning goal in 2011/12. Impact. 21 Aug

54 - Jordan Rhodes has netted 54 goals in the Championship since the start of the 2012/13 season, more than any other player. Colossus. 21 Aug

2 - The two players with three or more red cards to have been sent off more frequently than Balotelli are Darren Purse & Danny Tiatto. Mist. 21 Aug

18 - Mario Balotelli averages a red card every 18 Premier League games, the third highest ratio of all players with 3+ reds. Fiery. 21 Aug

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.