Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

1929 - Bournemouth have scored four goals in a single league game against Fulham for the first time since September 1929. Thumping. 2 hours ago

71 - Bournemouth have now scored 71 league goals this season; the most by any team across the top four tiers. Sweet. 3 hours ago

12 - Brett Pitman has bagged his first goal in 12 matches (all competitions); his last goal coming against Fulham in December 2014. Repeat. 3 hours ago

3 - Bournemouth have lost back-to-back league games away from home; they haven't lost three in a row on the road since Oct 2012. Reassured. 4 hours ago

88% - Jordan Henderson has the best win percentage as captain in the Premier League this season (2+ games). Future. 9 hours ago

1.92 - Liverpool are the only @premierleague team to average more points vs. top half teams than v Bottom 10. Falter http://t.co/XMuDQPidBv 11 hours ago

3 - QPR have taken fewer points than any other team against the Top 10 in the @premierleague. Subdued. http://t.co/UCL8yHYuRX 12 hours ago

6 - Salah has now scored six goal in seven games with Fiorentina; Cuadrado scored his first goal after 12 games. Deal http://t.co/zRioqOAP4R 5 Mar

2.8 - Liverpool have taken 2.8 points per PL game when Steven Gerrard has not started this season, compared to 1.4 when he has. Evolution. 5 Mar

23 - @LFC have taken more points in 2015 than any other side in the top five European leagues (23). Rise. 5 Mar

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.