Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

3 - Bayern have been eliminated in the last three CL/European Cup semi-finals where they’ve lost the opening leg. Ominous. 9 hours ago

6 - Bayern Munich have lost their last six Champions League games at the Bernabeu (inc. the 2010 final vs Inter). Hoodoo. 9 hours ago

0.58 - Karim Benzema has scored 36 goals in 62 Champions League games, best ratio of any French player (min. 10 goals). Sacrebleu. 10 hours ago

19 - Bayern have scored 19 goals in their last nine Champions League semi-final games, with at least one in each match. Patience. 10 hours ago

1 - Real Madrid scored with their first shot of the match. Serpents. 10 hours ago

2 - Pep Guardiola has lost only two of his 15 managerial encounters with Real Madrid in all competitions (9 wins, 4 draws). Expert. 12 hours ago

7 - Arjen Robben has scored 7 goals and delivered 5 assists in his last 11 Champions League games. Tulip. 11 hours ago

9 - Bayern Munich are unbeaten in their last nine games in the knockout stages of the #UCL (7 wins, 2 draws). Brutal. 12 hours ago

44 – No team has attempted more crosses in a UCL game without scoring than Atletico Madrid vs Chelsea. Insistence. 22 Apr

4 - Chelsea’s last six Champions League semi-final first leg matches have produced just four goals in total. Platform. 22 Apr

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Betting journalists make betting suggestions utilising Opta facts at the content destination betting.betfair.com

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

BetVictor utilise a range of Opta's editorial content in unique football zones.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.