Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

13 - Played for @NUFC & Spurs in PL - Campbell Brady Woodgate Parker Carr Ferdinand Ginola Fox Saha Jenas Routledge Scott & Bassong. Answer 5 hours ago

13 - Name the 13 players to play for @NUFC and @SpursOfficial in the @premierleague Quiz. #fridaynightoptapubquiz 5 hours ago

8 - Played for BOTH @Arsenal and @SunderlandAFC in PL - Schwarz Bould Poom Mannone Hoyte Larsson Bendtner & Welbeck. Answer. 5 hours ago

8 - Name the eight players who have played for BOTH @Arsenal and @SunderlandAFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 6 hours ago

6 - Played for both @SouthamptonFC & @stokecity in PL - Crouch Higginbotham Delap Beattie Camara & Jones. Answer. 6 hours ago

6 - Name the six players to play for both @SouthamptonFC and @stokecity in the @premierleague Quiz. #fridaynightoptapubquiz 7 hours ago

12 - Played for MCFC & WHU in PL - Bishop Bellamy James Bridge Sinclair Lampard Lomas Foe Wanchope Berkovic Ben Haim & Tevez. Answer. 7 hours ago

12 - Name the 12 players who have played for BOTH @MCFC and @whufc_official in the @premierleague Quiz. #FridayNightOptaPubQuiz 8 hours ago

11 - If Arsenal lose to Sunderland they will have half the number of points they had at this stage last season. Misfiring. 10 hours ago

9 - Tottenham have conceded nine Premier League penalties in 2014, more than any other team. Gifts. 11 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.