Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

52 - Liverpool scored 52 league goals in 2014-15. Luis Suarez and Daniel Sturridge scored 52 league goals between them in 2013-14. Missed. 2 hours ago

0 - Man City were the only Premier League team not to draw a game 0-0 this season. Entertainers. 4 hours ago

12 - Today is the 12th occasion that Frank Lampard and Steven Gerrard have scored PL goals on the same day. Together. 4 hours ago

274 - Chelsea have topped the table for 274 days this season, a record in a single Premier League campaign. Dominant. 4 hours ago

31 - Aston Villa scored only 31 goals this season, their lowest ever total in a league campaign. Dour. 4 hours ago

4 - Chelsea lost only four games in all competitions this season, the fewest in a season (all comps) in the PL era. Professional. 4 hours ago

975 - There have been fewer than 1000 goals in a Premier League season for the first time since 2008-09 (942). Slowdown. 4 hours ago

2 - John Terry is only the second outfield player to play every min of every game for a team to win the PL (+ G Pallister in 92-93). Titan. 4 hours ago

6 - Liverpool have conceded 6+ goals in a league game for the first time since losing 7-2 to Spurs in 1963. Demolished. 5 hours ago

47 - Peter Crouch has now scored 47 headed goals in the Premier League, more than any other player. Giant. 5 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.