Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

180 - Sunderland have spent 21 days of this season's Premier League out of the drop-zone (a league-high 180/201 in bottom 3). Checkout. 1 hours ago

15 - Middlesbrough have had their woodwork hit more times than any other team so far in the @premierleague this season. Frame. 1 hours ago

68 - @SUFC_tweets (68 points) have already surpassed their league points total in 2015-16 (66) with 12 games to spa… twitter.com/i/web/status/8… 6 hours ago

9 - @MillwallFC have now kept nine successive clean sheets in all competitions for the first time since April 1926… twitter.com/i/web/status/8… 8 hours ago

15 - Newcastle United failed to score with their first 15 shots vs Brighton tonight, but have now netted two of their last three. Timing. 20 hours ago

9 - @drfc_official's John Marquis has now scored 9 goals in @EFL League Two in 2017, only @StevenageFC's Matt Godden (10) has more. Hotshots 20 hours ago

3 - @CAFCofficial's Ricky Holmes has scored his first hat-trick since December 21st 2012 (for Barnet v Burton Albio… twitter.com/i/web/status/8… 20 hours ago

18 - Conor Hourihane has now been involved in 18 goals in the @EFL Championship this season (7 goals, 11 assists).… twitter.com/i/web/status/8… 20 hours ago

8 - Adebayo Akinfenwa has now scored eight goals in his last 11 competitive appearances for @wwfcofficial. Unit. https://t.co/vB57A2oPlZ 20 hours ago

17 - Sam Jones was the 17th different player to score for @officialgtfc this season in League Two; no side has had more goalscorers. Variety 21 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.