Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

3 - Arsenal have lost all three previous Champions League games in Olympiakos, all on Matchday 6. Hoodoo. 1 hours ago

6 - Willian has scored 6 times from 12 free-kick attempts this season in all comps; 4 of 5 in the Champions League. Specialist. 2 hours ago

3 - Alexis Sanchez has been involved in three goals in the same Champions League game for the first time. Busy. 2 hours ago

11 - Tal Ben Haim is the 11th player to see red against Chelsea in the Champions League. Mist. 3 hours ago

6 - Alexis Sanchez has played a part in six of Arsenal's 8 Champions League goals so far this season. Critical. 3 hours ago

11 - Mesut Özil has been involved in 11 goals in his last nine games for Arsenal. Strings. 3 hours ago

27 - There were 27 passes ahead of Lionel Messi's goal vs AS Roma, a season-high in the Champions League. Smooth. 3 hours ago

11 - Lionel Messi has scored in each of the last 11 Champions League campaigns (since 2005/06). Familiar. 3 hours ago

1 - Gary Cahill has scored exactly once in each of the last four Champions League seasons. Opener. 3 hours ago

6 - Luis Suárez has scored in his last six appearances for @FCBarcelona (9 goals, all competitions). Hunter. 4 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres

Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.