Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

23 - Barcelona have won 23 games overall against English clubs in the Champions League; more than any other team. G… twitter.com/i/web/status/9… 1 hours ago

791 - Luis Suarez has failed to score in the last 791 minutes on the pitch in the Champions League, his longest goa… twitter.com/i/web/status/9… 1 hours ago

0 - Lionel Messi has faced Chelsea eight times without scoring a single goal from 29 shots; his worst record agains… twitter.com/i/web/status/9… 11 Dec

11 - Barcelona finished top of their group for the 11th consecutive season, the longest run in the history of the… twitter.com/i/web/status/9… 4 hours ago

221 - Idrissa Gueye has made 221 tackles in the Premier League since his Everton debut in August 2016; 13 more than… twitter.com/i/web/status/9… 2 hours ago

3 - Tonight was only the third time Manchester City have failed to score in a match this season, with lower league… twitter.com/i/web/status/9… 22 hours ago

3 - @LaticsOfficial have now won each of their last three FA Cup meetings with Manchester City, also beating them i… twitter.com/i/web/status/9… 22 hours ago

7 - Will Grigg has scored more #FACup goals than any other player in the competition this season. Stunned. 22 hours ago

2 - Fabian Delph's sending off was only the second red card of his career in English football, with his other comin… twitter.com/i/web/status/9… 23 hours ago

16 - Since his debut in the competition in January 2012, Sergio Aguero has scored more #FACup goals than any other… twitter.com/i/web/status/9… 19 Feb

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.