Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

39 – West Brom have gone 39 Premier League games without being awarded a penalty, the longest wait among current PL sides. Honest. 4 hours ago

11 - Arsene Wenger has won all 11 of his home games v Tony Pulis, including all 10 in the PL (1 FA Cup game at High… twitter.com/i/web/status/9… 5 hours ago

100 - Only Liverpool (112) and Chelsea (107) have scored more penalties in the Premier League than Arsenal (100). S… twitter.com/i/web/status/9… 6 hours ago

100 - Alexandre Lacazette has scored Arsenal’s 100th penalty in the @premierleague. Converted. 6 hours ago

23 – Arsenal have scored in all 23 of their Premier League meetings with West Brom, the best such 100% record in the division. Bagged. 7 hours ago

3 - A. Lacazette is the first Arsenal player to score in his first 3 home league apps for the club since Brian Marw… twitter.com/i/web/status/9… 7 hours ago

633 – Gareth Barry will make his 633rd appearance in the @premierleague tonight, setting a competition record in th… twitter.com/i/web/status/9… 8 hours ago

7 - The other managers to do this are S. Allardyce, M. Hughes, K. Keegan, R. Martinez, D. O'Leary, M. O'Neill & H.… twitter.com/i/web/status/9… 8 hours ago

100 – Tony Pulis will be the 8th manager to take charge of 100+ games for two different Premier League sides (West… twitter.com/i/web/status/9… 8 hours ago

87 - Luis Suarez has scored 87 goals in his 100 appearances for Barcelona in La Liga. Gunman. https://t.co/VxNbzjT1eb 9 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.