Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

0 - This is the 1st time that @ManUtd haven't conceded a single shot on target in two successive @premierleague gam… twitter.com/i/web/status/8… 3 hours ago

3 - N'Golo Kante is only the 3rd @ChelseaFC player to win the PFA Players' Player of the Year award, after John Ter… twitter.com/i/web/status/8… 3 hours ago

5 - Five of the last six players to have won the PFA Young Player of the Year award have played for @SpursOfficialtwitter.com/i/web/status/8… 4 hours ago

500 - Lionel Messi has scored his 500th goal for Barcelona in all competitions. Stellar. https://t.co/Jx3kUl1CQ9 16 hours ago

1 - Lionel #Messi is now the all-time top-scorer in #ElClasico in La Liga (15), surpassing Alfredo Di Stefano (14).… twitter.com/i/web/status/8… 17 hours ago

100 - Gareth Bale will be the 3rd British player to make 100 appearances in La Liga (David Beckham 116 y Gary Linek… twitter.com/i/web/status/8… 19 hours ago

1 – Sam Allardyce has won his first Premier League match at Anfield as a manager, in what was his 14th attempt. Overdue. 19 hours ago

1 - Crystal Palace are the first team to win on three consecutive Premier League trips to Anfield since Chelsea in… twitter.com/i/web/status/8… 19 hours ago

5 - Christian Benteke has scored more PL goals at Anfield as a visiting player (5), than he did as a Liverpool player (4). Mindset. 20 hours ago

5 - Christian Benteke has scored more Premier League goals at Anfield as an opposition player than at any other away venue (5). Form. 20 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.