Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - Steven Defour has been involved in four of Burnley's five goals in the Premier League this season (scoring one, assisting three). Key. 2 hours ago

1 - Watford have kept just one clean sheet in their last 17 Premier League games. Porous. 2 hours ago

3 - Watford are looking to score 3+ goals in three successive league games for the first time since January 2011 (a run of four). Potent. 4 hours ago

5 - Burnley have conceded just five goals in their last 16 home league games, and never more than once in a match in that time. Moored. 4 hours ago

2 - Stoke have picked up just two points from their opening six games, something they last did in the top-flight in… twitter.com/i/web/status/7… 12 hours ago

Who made the cut in Goal's Premier League Team of the Week, powered by Opta data? bit.ly/2cvxf8E https://t.co/5PFct2ugmy 15 hours ago

15 - Dimitri Payet has had more shots in the Premier League without scoring than any other player so far this season. Misfire. 25 Sep

5 - West Ham have lost five of their opening six top-flight games in a season for the first time in their history.… twitter.com/i/web/status/7… 25 Sep

15 - West Ham have conceded 15 goals in their opening six games of a top-flight season for the first time since 1988-89. Troubles. 25 Sep

1 - Oliver #Burke is the first Scotsman to score in the #Bundesliga since Brian O'Neil on November 27th 1999, 6147… twitter.com/i/web/status/7… 25 Sep

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.