Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

16 - David Luiz made 16 blocks during Chelsea's 2011-12 CL campaign; seven more than any other Chelsea player. Blue. https://t.co/57LC34wOjp 3 hours ago

28 – Since his debut in 2013, Moussa Sissoko has had a hand in more PL goals than any other Newcastle player (11 goals, 17 assists). Coveted 3 hours ago

40% - Hal Robson-Kanu scored 2 goals from just 5 shots at EURO 2016; no striker who scored 2 or more had a better conversion rate. Bagged. 4 hours ago

1 – Jack Wilshere could become the first player to make a PL appearance for both Arsenal and Bournemouth. Blossom. https://t.co/9tb0qIzO1t 4 hours ago

48 - Islam Slimani scored 48 goals in 82 league appearances for Sporting Lisbon. Striking. https://t.co/ewAjXBYs3q 4 hours ago

1 - Mario Balotelli scored just once in 16 PL apps for Liverpool, compared to 20 in 54 for Manchester City. Exit. https://t.co/p0opFIrRz6 5 hours ago

1 - No Republic of Ireland player has made more international apps (146) or scored more goals (68) than Robbie Keane. Legend. 5 hours ago

96 – No goalkeeper 21 or younger made more saves than Pau López (96) in the big five European leagues last season. Depth. 6 hours ago

18 - Only Eden Hazard (24) and Gareth Bale (23) completed more dribbles than Moussa Sissoko at EURO 2016. Drive. https://t.co/MLhXDFHSoW 6 hours ago

86 - No defender had more shots from outside the area in the PL than David Luiz during his last PL spell. Geezer. https://t.co/abVRC0Mkh8 8 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.