Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

2 - The other two players to concede 100+ fouls in a PL season since 2003/04 are Carew (07/08) and Fellaini (08/09). Whistle. 2 hours ago

5 - Since 2003/04, there have been 7 examples of a player conceding 100+ fouls in a PL season; Kevin Davies accounts for 5 of them. Elbows. 2 hours ago

4 - Wales have kept four consecutive competitive clean sheets for the first time since 1981. Roaring. 15 hours ago

6 - Only Robert Lewandowski (7) has scored more goals in Euro 2016 qualification than Gareth Bale (6). Rampant. 15 hours ago

8 - Gareth Bale has scored or assisted eight of Wales’ nine goals in Euro 2016 qualification so far (six goals, two assists). Nut. 15 hours ago

8 - Aaron Ramsey lost possession more often than any other player in the first-half against Cyprus tonight. Testing. 16 hours ago

4 - Only Romania (5) have kept more clean sheets in Euro 2016 qualification than Wales (4). Dragons. 17 hours ago

We are looking for someone to join @PerformGroup data editorial team in Sydney, more info here bit.ly/1PN2km2. Knowledge. 3 Sep

19 - Scotland have found the net in each of their last 12 internationals, netting 19 goals in the process. Rampant. 3 Sep

7 - Gareth Bale has scored or assisted 7 of Wales’ 8 goals in European Championship qualification so far (five goals, two assists). Leader. 3 Sep

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.