Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

VACANCY: Data scientist position working with OptaPro. bit.ly/1LkD2ch. Opportunity. 2 minutes ago

37 – Jason Puncheon has fired in the most shots (inc. blocked) without scoring in the Premier League this season (37). Loose. 1 hours ago

51.4% - Fraser Forster’s clean sheet percentage is the best of any goalkeeper with 30 or more Premier League appearances (51.4%). Barrier. 19 hours ago

21 - Leicester have made just 21 changes to their starting line-up in Premier League matches this term; the fewest in the division. Settled. 11 Feb

4 - This will be WBA's fourth shootout in the past three seasons (W2 L1). Only Carlisle have been involved in more that time (5). Drama. 10 Feb

2008 - Darren Fletcher has scored his first FA Cup goal since his brace against Arsenal in February 2008. Gap. 10 Feb

7 - Peterborough have now scored in seven consecutive home games in the FA Cup, netting at least twice in each of the previous six. Comfort. 10 Feb

505 - Abou Diaby has not played any competitive game for 505 days (23/09/2014 with Arsenal v. Southampton). Finally ? 10 Feb

100 - Mesut Özil has created 100 chances in the Premier League this season, as many as Eden Hazard did in 2014/15. Inventive. 10 Feb

1 - West Ham's win against Liverpool was their first in eight FA Cup meetings with the Reds (D3 L4). Breakthrough. 9 Feb

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.