Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

3 - @Carra23 scored as many goals for Tottenham as he did for Liverpool in his @premierleague career. Unintentional. 5 hours ago

28 - Arturo Vidal has scored more goals in Serie A over the last three seasons than any other midfielder. Engine. #Goal50 12 hours ago

20 - Lionel Messi has scored 20+ goals in each of the last six La Liga seasons, netting 28 times during 2013/14. Colossus. #Goal50 12 hours ago

16 - Thomas Muller has played a hand in 16 goals in just 13 World Cup appearances in his career, 10 goals and six assists. Danger. #Goal50 12 hours ago

6 - Sergio Ramos scored 6 times in his last 7 appearances of 2013/14 for Real Madrid, including the Champions League final. Vital. #Goal50 12 hours ago

20 - Thibaut Courtois kept more clean sheets in La Liga last season (20) than any other goalkeeper. Repellent. #Goal50 13 hours ago

12 - James Rodriguez (12) provided more assists in Ligue 1 during 2013/14 than any other player. Star. #Goal50 13 hours ago

89 - Arjen Robben played a part in a goal every 89 mins during 2013/14 (all competitions - 21 goals and 14 assists). Threat. #Goal50 13 hours ago

31 - Despite missing 5 games, Luis Suarez scored more goals (31) and had more shots (152) in the 2013/14 PL than any player. Busy. #Goal50 13 hours ago

17 - Cristiano Ronaldo scored 17 times during the 2013/14 Champions League; a record for a single European Cup season. History. #Goal50 13 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Betting journalists make betting suggestions utilising Opta facts at the content destination betting.betfair.com

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

BetVictor utilise a range of Opta's editorial content in unique football zones.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.