Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

0 - Hugo Lloris has not faced a single shot on target from open play at the EURO 2016. Chilled. https://t.co/fA2sBkQQ6O 14 hours ago

15 - Sadio Mane scored more goals in all competitions than any other Southampton player last season (15). Poached. 15 hours ago

3 - Roy Hodgson won just three of his 11 games in charge of #ENG at the World Cup & Euro Finals combined (W3 D5 L3). Resignation. 27 Jun

% - Best England managers by win ratio: Capello: 66.7% Ramsey: 61.1% Hoddle: 60.7% Greenwood: 60% Eriksson: 59.7% Hodgson: 58.9% Departed. 27 Jun

56 - Despite attempting 56 shots more than their opponents at #Euro2016(82-26), #ENG scored as many goals as they conceded (4). Misery. 27 Jun

2 - #ENG have progressed in just 2 of their last 10 knockout ties at major finals tournaments (Denmark – WC 2002, Ecuador – WC 2006). Frozen 27 Jun

3 - #ENG have won the last three international matches that they have been losing at half-time. Team-talk. 27 Jun

2007 - #ENG have conceded 2 goals in the opening 18 mins of a match for the first time since Nov 2007 (England 2-3 Croatia). Wally #Euro2016 27 Jun

263 - It took #ISL striker Kolbeinn Sigthorsson 263 minutes to hit his first shot on target at #EURO2016, but he scored with it. Stunned. 27 Jun

6 - This is the first time that both teams have scored in the opening six minutes of a EURO finals match. Quickfire. #ENGICE #EURO2016 27 Jun

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.