Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

44 - Aaron Lennon has 44 Premier League assists for Spurs, the joint-second most with Teddy Sheringham. Darren Anderton has 67. Service. 1 hours ago

5 - Tottenham have now conceded the joint-most goals in the opening 15 minutes of matches this season (five, with Hull). Napping. 3 hours ago

7 - Crystal Palace have come from behind to claim seven points this season (level with Arsenal). Only Chelsea (9) have more. London. 3 hours ago

14 - Only in one Premier League season (1992-93, 13 points) have Liverpool had fewer points after 12 games than they do this season. Slump. 3 hours ago

4 - Dwight Gayle has scored his fourth Premier League goal against Liverpool, in his third appearance against the Reds. Scourge. 5 hours ago

3 - Liverpool have scored three or more goals in six of their 10 Premier League games against Crystal Palace. Prolific. 5 hours ago

8 - Robin van Persie's PL goals/games at Man Utd by year: 2012: 20 games, 14 goals 2013: 29 games, 19 goals 2014: 21 games, 8 goals. Fade. 20 hours ago

1 - Wayne Rooney's first PL goal, his first PL goal for Man Utd and his 100th PL goal all came against Arsenal. Nemesis. 20 hours ago

252 - Lionel Messi overtook Telmo Zarra as all-time top scorer in La Liga history. Legend. 22 hours ago

153 - Cesc Fabregas attempted 153 passes against West Brom, more than any other player in a single PL game this season. Strings. 23 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.