Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

2 - Liverpool have scored 2+ goals in their last 10 PL games. Only two sides (Man City & Spurs) have gone on longer runs in PL history. Run. 5 hours ago

1 - Grant Holt has managed only one shot on target in eight PL appearances for Aston Villa (but scored with it). Deadly. 7 hours ago

20 - Since Pulis took charge of Palace, they have conceded 20 goals in 22 games. Only Chelsea (14) have conceded fewer in that period. Cap. 21 hours ago

2 - Man City have won just two of their last nine Premier League meetings with Sunderland (W2 D3 L4). Bogey. 22 hours ago

2 - After scoring only once in his first 37 Premier League appearances, Connor Wickham has scored twice in 10 minutes. Unlikely. 22 hours ago

1 - For the first time in their top-flight history, Crystal Palace have scored 3+ goals in successive away games. Romp. 22 hours ago

36 - Leighton Baines now has 36 assists in the Premier League, level with Andy Hinchcliffe and Ian Harte. Leftists. 22 hours ago

3 - Steven Naismith has scored three goals in his last four Premier League appearances. Hero. 22 hours ago

5 - Palace have scored five goals in their last two PL away games after mustering only six in their previous 15 this season. Metamorphosis. 22 hours ago

2 - Everton have conceded more than once in a Premier League home game for only the fourth time in their last 23 games at Goodison. Rocked. 22 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Betting journalists make betting suggestions utilising Opta facts at the content destination betting.betfair.com

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

BetVictor utilise a range of Opta's editorial content in unique football zones.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.