Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - Scott McDonald has scored four goals in six previous league appearances against Watford. Lionised. 2 hours ago

6 - Matty Fryatt has bagged six goals in five appearances in league competition against Huddersfield Town. Terrorised. 4 hours ago

10 - @dcfcofficial have scored 10 goals in the final 15 minutes this season, the most in the @SkyBetChamp. Late. 4 hours ago

4 - Darren Ambrose has scored four goals in five league appearances against Blackpool. Dream. 6 hours ago

4 - Bakary Sako has scored in his last four appearances for @OfficialWolves. Run. 7 hours ago

6 - Harry Kane has scored six goals in his last six appearances for Spurs. Able. 20 hours ago

9 - Graziano Pelle has scored nine goals in his last 10 games for Southampton in all competitions. Update. 20 hours ago

3 - After going 18 games (all comps) without a goal, Erik Lamela has now scored three in his last three for Tottenham. Swagger. 20 hours ago

12 - Shane Long's goal was his first in all comps since April, ending a run of 12 games without a goal for the Irishman. Lengthy. 21 hours ago

525 - Rolando Aarons' strike ended a run of 525 minutes without a goal for Newcastle against Man City. Shock. 21 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.