Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

30 - Harry Kane is the first player since @GaryLineker in 1991-92 to score 30+ goals in a single season for Tottenham. Hero. 3 hours ago

20 - Harry Kane is only the fourth Tottenham player to hit 20+ goals in a PL season after Bale, Klinsmann & Sheringham. Marksman. 3 hours ago

12 - Liverpool have won 12 of 31 games (39%) when Steven Gerrard has started this season, compared to 13 of 21 (62%) when he hasn't. Info. 3 hours ago

7 - Tom Cleverley made seven tackles in the #FaCupSemiFinal vs Liverpool, three more than any other player on the pitch. Tiger. 3 hours ago

3 - Christian Eriksen has scored his third direct free-kick goal this season, more than any other Premier League player. Whip. 3 hours ago

11 - Aston Villa are through to their 11th FA Cup final but only their third since the 1920s. Glamour. 4 hours ago

2 - Liverpool have failed to progress for only the second time in their last 10 FA Cup semi-finals. Shocked. 4 hours ago

14 - Nacer Chadli has now been involved in 14 goals (nine goals and five assists) in 30 PL appearances this season. Effective. 4 hours ago

2 - Liverpool have conceded more than once in an FA Cup semi-final for the first time since losing 4-3 to Palace in 1990. Stunned. 4 hours ago

3 - Fabian Delph has scored as many FA Cup goals for Aston Villa as he has Premier League goals. Magic. 4 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.