Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

1 - Karim Yoda is the first French player to score a brace for Getafe in La Liga history. Force. 2 hours ago

0 - West Brom have not won any of their last 11 home league meetings with Manchester United (L9 D2). Wait. 1 hours ago

6 - No English player has scored as many goals in the @premierleague so far this season as Saido Berahino (6). Future. 2 hours ago

7 - Saido Berahino has scored 7 goals in 10 competitive apps for WBA this season, with 6 of these coming at the Hawthorns. Update. 2 hours ago

0:23 - Sergio Aguero's goal 23 secs after coming on for Man City v Liverpool is the quickest. Clarification. 2 hours ago

2:35 - Marouane Fellaini's goal came just 2:35 after coming on for Man Utd; the 2nd fastest goal by a sub in the PL this season. Impact. 2 hours ago

0 - Manchester United have not won any of the 10 @premierleague games they have been losing at half-time in 2014 (L8 D2). Lifeless. 2 hours ago

1 - Before tonight, Manchester United had won just one of their last five Premier League games played on a Monday (W1 D1 L3). Boomtown. 2 hours ago

1 - Manchester United have won just one of the last 14 competitive games in which they have conceded the first goal (W1 D2 L11). Worry. 3 hours ago

2 - Manchester United have kept just two clean sheets in nine competitive games under Louis Van Gaal (vs Burnley & QPR). Leaky. 3 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.