Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

1 - Tottenham have failed to score in one of their last 10 away games in the Europa League. Threat. 6 minutes ago

3 - Felix Magath won just three of 19 league games as Fulham manager. Removed. 48 minutes ago

13 - Spurs won all 6 of their group games in the Europa League last season, and are unbeaten in 13 group stage matches in the EL. Cruise. 1 hours ago

2 - English sides have won just two of their last eight trips to Scotland in European competition (excl. qualifiers, D3 L3). Heated. 7 hours ago

7 - No team has ever taken more than 7 points from their first 4 games and been relegated from the Premier League. Safe. @TheSwanseaWay 8 hours ago

2 - Number of defeats by English clubs in opening round of Champions League fixtures: 2004-05 to 2013-14: 2 2014-15: 2 Slump. 19 hours ago

2 - Between 04-05 & 13-14 English sides in the CL lost just two opening group games in total, as many as there have been this week. Slump. 20 hours ago

10 - Bayern's last 10 Champions League goals have come against teams from the Premier League. Nemesis. 20 hours ago

5 - Porto have scored five goals in a Champions League game for the first time since March 1994. Rare. 21 hours ago

5 - Roma have scored five goals in a Champions League game for the first time. Imperial. 21 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.