Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

110 - @Ibra_official has now become PSG's all-time leading goalscorer all comps. Idol. 1 hours ago

51.6 - Brendan Rodgers has the second best win percentage of any PL manager for Liverpool (after Benitez, 55.3%). Departed. 3 hours ago

8 - Arsenal have ended a run of eight Premier League games without a victory over the Red Devils (D3 L5). Relief. 4 hours ago

5 - Alexis Sanchez has scored more goals in his last two Premier League games (5) than he had in his previous 21 (4). Rejuvenated. 4 hours ago

6 - Since his Premier League debut in Sept 2013, Christian Eriksen has scored more direct free-kicks than any other player. Whipped. 4 hours ago

3-0 - Man United are one of two PL teams to be 3-0 down at HT (v Spurs in 2001) and comeback to win (also Wolves v Leicester in 2003). Hope? 5 hours ago

3 - Christian Eriksen’s last three Premier League goals have been direct free-kicks. Pinpoint. 5 hours ago

3 - Manchester United have conceded three goals in the first 20 minutes of a PL game for the first time. Shellshocked. 5 hours ago

3 - Arsenal have scored three league goals in a game against Manchester United for the first time since November 2001. Ruthless. 5 hours ago

2 - Only once in PL history have Man United conceded two goals as quick as they have v Arsenal (2 in 6 mins v Shef Wed in 1992). Stunned. 5 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres

Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.