Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

6 - Most goals in Euro 2016 qualifiers so far: Welbeck 6 Damari 5 Rooney 4 Novakovic 4 Sigurdsson 4 Müller 4 Lewandowski 4 10 hours ago

25.4 - England have averaged more dribbles per game than any other side in Euro 2016 qualifying so far (25.4). Freestyle. 10 hours ago

24 - England are now unbeaten in 24 qualifying games, winning 17 and drawing seven. Powerhouse. 11 hours ago

79 - Harry Kane scored just 1 minute and 19 seconds into his international debut. Golden. 12 hours ago

60 - Jordan Henderson had 60 ball touches in the first-half tonight; no player had more (Carrick 37). Control. 12 hours ago

6 - Danny Welbeck has scored six goals in five Euro 2016 qualification matches. Vindicated. 12 hours ago

2 - Wayne Rooney is the first England player to hit the woodwork twice in a game since Lampard v Germany at the 2010 World Cup. Technology. 13 hours ago

6 - Wayne Rooney's goal was England's quickest home goal since Jermain Defoe's 3rd minute strike v Bulgaria in September 2010. Rampant. 13 hours ago

5 - Wayne Rooney has scored in five successive England appearances for the second time (also October 2012 - March 2013). Streak. 13 hours ago

13 - Only 13 of England's 36 home goals under Roy Hodgson have arrived in the first-half (36%). Sluggish. 13 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.