Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - Lincoln City have reached Round 4 of the FA Cup for the first time since 1975/76, when they were managed by Graham Taylor. Impish. 9 hours ago

4 - Sutton United will play Leeds United in Round 4 of the FA Cup for the second time, having played them in 1970 (lost 6-0). Repeat. 9 hours ago

2 - Christian Benteke has scored as many goals tonight (2) as he did in 10 previous FA Cup appearances. Turnaround. 10 hours ago

7 - Jamie Paterson has scored seven goals in his last nine FA Cup appearances. Specialist. 11 hours ago

6 - Michail Antonio has mustered just six headers on target in the Premier League this season and scored with all of them. Complete. 13 hours ago

29 - @bendtnerb52, who turns 29 today, scored exactly 29 goals for the Danish national team. Lord. https://t.co/d2yHJOqNi9 16 Jan

60% - Louis van Gaal has the highest win percentage of all coaches in @ChampionsLeague history with at least 50 gam… twitter.com/i/web/status/8… 22 hours ago

5 - Kyle Walker has provided more assists in the Premier League this season than any other defender. Roam. 18 hours ago

13 - 2016-17 marks the first time in top-flight history that five clubs have won as many as 13 of their opening 21 games. Famous. 20 hours ago

52 - No manager has won more points from their opening 21 Premier League games than Antonio Conte (52, same as Jose… twitter.com/i/web/status/8… 21 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.