Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

2 - Jose Mourinho has seen his side win both of the previous League Cup finals that he has guided Chelsea into. Charge. 5 hours ago

72nd - Liverpool haven't had a shot on target since the 72nd minute of the match. Battle. 6 hours ago

25/11/2014 - Willian’s last assist for Chelsea in all competitions came in November against FC Schalke 04. Heartbreaker. 6 hours ago

3 - Chelsea have had more shots on target tonight (3) than they managed attempts of any kind in the first leg v Liverpool (2). Edging. 6 hours ago

3 - Liverpool have kept clean sheets in three of their last four away games in all comps, having recorded one in their previous 16. Tight. 8 hours ago

6 - Chelsea are unbeaten in six games against Liverpool in all competitions. Rulers. 8 hours ago

5 - Frank Lampard's goals have won Man City five points in the PL this season (one point v Chelsea, 2 v Leicester & 2 v Sunderland). Handy. 15 hours ago

10 - Jason Davidson was the 10th different @Socceroos player to score a goal at #AC2015. Collective. #AUSvUAE 18 hours ago

10 - Jonathan Walters has scored ten goals in his last 15 starts in the FA Cup. Update. 26 Jan

14 - Rochdale have now conceded 14 times in their last three FA Cup games against top-tier sides. Awe. 26 Jan

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index