Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

8 - Chris Wood has scored eight goals in his last nine League Cup games. Level. 3 hours ago

3 - Nelson Oliveira has scored three times in three games against Leeds United. Target. 3 hours ago

6 - Preston have conceded six goals in a League Cup game for the first time since September 1997 (v Blackburn). Hit. 3 hours ago

5 - Newcastle have scored five goals in a League Cup game for the first time since September 1995 (v Bristol City). High. 3 hours ago

5 - Alex Oxlade-Chamberlain has scored five times for Arsenal in 2016/17, his best tally in a season for the Gunners. Firing. 3 hours ago

2 - Both of Vincent Janssen's goals for Spurs have been penalties in the League Cup. Lifeline. 4 hours ago

10 - Daniel Sturridge has now scored 10 times in his last eight League Cup appearances. Update. 4 hours ago

2009 - Michael Dawson has scored his first League Cup goal since January 2009 (for Spurs v Burnley). Wait. 4 hours ago

2 - Alex Oxlade-Chamberlain has now scored in back-to-back EFL Cup games. Specialist. 4 hours ago

1 - Preston have received their first red card in any competition since December 2015 (v Leeds). Rash. 5 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index