Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

13 - Kevin De Bruyne has had a hand in 13 goals in 10 games at the Etihad this season (6 goals, 7 assists). Value. 3 minutes ago

5 - No player has been directly involved in more League Cup goals this season than Gerard Deulofeu (2 goals, 3 assists). Heart. 55 minutes ago

5 - Romelu Lukaku has scored in his fifth consecutive game for Everton in all competitions. Form. 1 hours ago

2 - Middlesbrough's last two League Cup ties against Premier League opposition have ended in a penalty shootout (W1 L1). Drama. 1 hours ago

6 - Man City have won their last six League Cup ties against sides from a lower tier, scoring 24 goals and conceding just twice. Oppressive. 2 hours ago

0 - Middlesbrough haven't conceded a goal in any of their last six home games, their best such run since 1977. Stockade. 4 hours ago

1999 - There have been 1999 shots on target in League Two this season. Party. 12 hours ago

16 - @RomeluLukaku9 has been involved in more goals than any other PL player in all comps this season (12 goals, 4 assists). Flourishing. 30 Nov

23 - No two players have combined to create as many chances for each other as @T_Deeney & @ighalojude in the PL this season (23). Partners. 30 Nov

3 - @Cristiano (45), Lionel Messi (44) and @neymarjr (41) have scored more goals all comps in 2015 than any other top 5 players. Trio. 30 Nov

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor