Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

5 - West Ham have failed to score in five of their last six PL matches against Chelsea, including the last four in a row. Infirm. 24 minutes ago

4 - Four of Peter Crouch’s last six Premier League goals have been from headers, including each of the last three. Inferno. 26 minutes ago

0 - Queens Park Rangers have won none of their last nine Premier League London derbies (W0 D3 L6). Swiped. 26 minutes ago

3 - Juan Mata has scored three goals in his last three Premier League appearances at St James' Park. Option. 27 minutes ago

12 - @hkane28 has scored 12 goals in his last 11 Premier League appearances. Own. 3 hours ago

4 - Branislav Ivanovic has scored in four of his last seven appearances in all competitions for Chelsea. Bonus. 4 hours ago

17 - Everton have dropped more points from winning positions in the Premier League than any other top flight club this season. Remorse 5 hours ago

3 - @juanmata8 has scored three goals in his last three Premier League appearances at St James Park. Visitor. 6 hours ago

37 - Since coming into the starting line up on Dec 28, Francis Coquelin has made more interceptions than any other PL player. Opportunity 8 hours ago

10 - @wwfcofficial are the first team in the top four tiers to record 10 away wins in the league this season. Adventurous. 20 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor