Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

40 - Sergio Ramos has scored more goals than any other defender in the last 10 seasons. Colossus. http://t.co/l76ch1dRg3 11 hours ago

3 - Arsenal have won the FA Cup on the previous 3 occasions they've beaten a lower league side in the semi final (1998, 2003, 2014). Charm. 12 hours ago

19 - @Arsenal have reached their 19th FA Cup final; more than any other team in the history of the competition. Celebrations. 13 hours ago

102 - This was the 102nd Premier League clean sheet that Chelsea have kept under Jose Mourinho (in 190 games). Solid. 13 hours ago

4 - This is the fourth FA Cup semi-final to go to extra time at the 'new' Wembley Stadium and the second to have involved Arsenal. Tight. 13 hours ago

1 - Arsenal have not lost an FA Cup game that they've scored the first goal in since April 2009 (1-2 v Chelsea). Grip. 14 hours ago

15 - Eden Hazard has had a hand in 15 goals (eight goals, seven assists) in his last 17 Premier League appearances. Wizard. 14 hours ago

7 - Arsenal have won their last seven competitive games that Alexis Sanchez has scored in. Expectation. 14 hours ago

8 - Eight different players have scored for Arsenal in the FA Cup this season, more than any other side. Spread. 15 hours ago

1973 - The last time Arsenal lost an FA Cup semi-final to a team from outside the top flight was in 1973 against Sunderland. History. 15 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker