Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

137 - Since Jürgen Klopp first took charge of #LFC, they've won 137 points (6th most) in the Premier League. Preview bit.ly/2xSKiLW 1 hours ago

3 - Only three sides have progressed past the Europa League group stages after collecting one point in the first th… twitter.com/i/web/status/9… 15 hours ago

1 - Everton have picked up just 1 point after 3 Europa League group stage games – the worst start of any English cl… twitter.com/i/web/status/9… 15 hours ago

10 - Bertrand Traore has been directly involved in 10 goals in just 15 starts in the Europa League (six goals, four… twitter.com/i/web/status/9… 16 hours ago

223 - There were just 223 seconds between Ashley William's yellow card and his goal. Narrative. https://t.co/gnvtCUp4e2 16 hours ago

12 - Nabil Fekir has been directly involved in 12 goals in 12 appearances for Lyon this season (eight goals, four a… twitter.com/i/web/status/9… 17 hours ago

11 - Theo Walcott’s assist was his 11th for Olivier Giroud in all comps; only Mesut Ozil has provided more assists… twitter.com/i/web/status/9… 17 hours ago

1 - Arsenal have kept their first clean sheet away from home in European competition since beating Olympiakos 3-0 i… twitter.com/i/web/status/9… 17 hours ago

7 - Everton have won seven of their last nine games at Goodison Park in European competition including qualifiers (D1 L1). Hope. 17 hours ago

7 - Olivier Giroud has been directly involved in seven goals in his last seven starts in Europe for Arsenal (6 goal… twitter.com/i/web/status/9… 20 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair