Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

2 - Bobby Zamora is one of two players in @premierleague history to have scored penalties with both feet. Farewell. https://t.co/HrJrT5a5JH 25 minutes ago

9 - Crystal Palace went nine Premier League games without scoring in 1994/95, a PL record run. Drought #OptaAdvent 3 hours ago

0.82 - Of players to play 10+ PL games in December, no player has a better goals/game ratio than Roque Santa Cruz (… twitter.com/i/web/status/8… 3 hours ago

1 - Hapoel Be'er Sheva scored with their first shot on target of the match. Clinical. 15 hours ago

1107- Manchester United have won their first European away game (excl. qualifiers) since November 27 2013, 1107 days ago. Overdue. 17 hours ago

7 - Zlatan Ibrahimovic has scored seven goals in his last six games for Manchester United. Form. 17 hours ago

1 - Henrikh Mkhitaryan has scored his first Manchester United goal on his 11th appearance for the club. Duck. 18 hours ago

8 - Manchester United have lost eight of their last nine away games in Europe, drawing the other (excluding qualifiers). Struggles. 19 hours ago

149 – Les Ferdinand scored the most goals without a single one coming from the penalty spot in Premier League histo… twitter.com/i/web/status/8… 8 Dec

8 - Richard Dunne, Duncan Ferguson and Patrick Vieira have all received a PL-high eight red cards. Mist #OptaAdvent 8 Dec

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair