Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

6 - Six of @daRealAkinfenwa's last nine league goals (inc. play-offs) have come in the 79th minute or later. Impact. https://t.co/YMIvHLVClg 4 hours ago

4 - With four points from seven games, West Ham have made their worst start to a top-flight season since 1988-89. P… twitter.com/i/web/status/7… 5 hours ago

7 - Sunderland have failed to win any of their opening seven league games in three of the last four seasons. Worry. https://t.co/bZyKjgSD1P 6 hours ago

6 - All six of Sunderland's league goals this season have been scored by either Jermain Defoe (4) or Patrick van Aanholt (2). Duet. 6 hours ago

0.44 - There were just 44 seconds between Josh King coming off the bench and scoring, the fastest sub goal in the PL this season. Regal. 6 hours ago

7 - Willian has scored seven PL goals since the start of last season, only Diego Costa has more for Chelsea. Up. 6 hours ago

18 - Dimitri Payet has scored his first Premier League goal of the season with what was his 18th shot. Relief. 6 hours ago

16 - Troy Deeney is now Watford's joint-highest Premier League goalscorer with 16 goals (level with Odion Ighalo). Sweet. 6 hours ago

2012 - Chelsea have failed to record a 1st half shot on target in consecutive PL games for the first time since March 2012. Blanks. 7 hours ago

9 - Watford haven't kept a clean sheet in their last nine Premier League home games, the longest current run in the division. Generous. 7 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker