Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 - No player reached double figures for goals and assists in the 2014/15 PL season, as Rickie Lambert did in 2013/14. Reminder. 15 hours ago

19 - Rudy Gestede has scored more headed goals over the last two seasons than anyone in the top four tiers (19). Prowess. 17 hours ago

7- Theo Walcott scored seven goals in seven starts for Arsenal last season. Signed. 18 hours ago

30 - Since making his debut in August 2012, no player has more Premier League assists than Santi Cazorla (30). Renewed. 21 hours ago

6 - West Ham's opponents Astra Giurgiu have won six of their previous seven away games in qualifying for the Europa League (L1). Hopeful. 30 Jul

0 - Vitesse have never beaten an English side in European competition (D1 L3) and haven’t scored in any of those four matches. Fear. 30 Jul

9 - Rudy Gestude scored more headed goals than any other player in the Championship in 2014-15 (9). Power. 30 Jul

We'll be collecting detailed data on Saturday's Women's FA Cup Final, on the event's first appearance at @wembleystadium. Debut. 29 Jul

1.2 - No Arsenal keeper has conceded more goals per game in the Premier League than Wojciech Szczesny (min 20 games played). Checkout. 29 Jul

73 - Only one defender (Ivanovic 74) has made more Premier League appearances in the last two seasons than Steven Caulker (73). Rock. 29 Jul

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker