Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

16 - Alvaro Negredo failed to score in any of his last 16 appearances for Man City, after a run of 9 goals in the 5 games before that. Fade. 10 hours ago

250 - Sandro made 250 tackles for Tottenham in the Premier League; more than any other player for the club since his PL debut. Crunch. 11 hours ago

104 - Since 2009-10, Falcao has scored 104 goals in 139 league apps (for Porto, A.Madrid & Monaco combined). Lethal. 11 hours ago

25% - The chance conversion rate of both Daniel Sturridge and Danny Welbeck in the Premier League last season. Matched. 12 hours ago

2 - Robin van Persie & Mikael Silvestre are the only two players to have played for both Man Utd & Arsenal in the Premier League. Rivals. 12 hours ago

2 - Daley Blind assisted 2 goals in his final 32 Eredivisie games for Ajax, compared to 3 in 7 matches at the 2014 World Cup. Roles. 13 hours ago

3330 - @BenjiStambouli played 3330 minutes in Ligue 1 last season, no outfield player played more. Spurs. 16 hours ago

10 - No Sunderland player scored more goals in all competitions last season than Fabio Borini (10). Premium. #transferdeadlineday 17 hours ago

652 - Since joining the @premierleague only Luis Suarez (865) & Charles N'Zogbia (753) have made more dribbles than Mohamed Diame. Burst 17 hours ago

31 - Since the start of 2013-14, Marco Reus has been involved in the most goals in the German Bundesliga (Scored 17, assisted 14). Coveted. 18 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair