Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

1 - Zinedine Zidane has become the first French manager to win the @ChampionsLeague. Pantheon. #uclfinal https://t.co/0cUT6Q7o5b 4 hours ago

11 - Real Madrid have now won the European Cup/Champions League 11 times, four more than any other team. Legs. 4 hours ago

0 - Real Madrid lost their only previous CL shootout (vs Bayern in 2012), while Atletico have won both of theirs. Lottery. 4 hours ago

2014 - The only previous Champions League final that went to extra-time but not penalties was Real v Atletico in 2014. Repeat? 5 hours ago

1 - Yannick Carrasco is the first Belgian player to score in a European Cup/Champions League final. Timely. #uclfinal 5 hours ago

2 - Antoine Griezmann has missed two of his four penalty kicks this season, both against Keylor Navas. Pressure. #uclfinal 5 hours ago

1 - Antoine Griezmann is the first player to miss a penalty in the #UCLfinal since Arjen Robben in 2012. Blooper. 5 hours ago

1 – @SergioRamos is the first defender to score in two @ChampionsLeague finals. Asset. 6 hours ago

4 - Cristiano Ronaldo has never scored in four previous Champions League games at the San Siro. Challenge. 7 hours ago

6 - Kevin De Bruyne has been involved in six of Belgium's last 12 international goals (4 goals, 2 assists). Star. 9 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair