Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

3 - Since playing Man City in the Capital One Cup final, Sunderland have scored just three goals in six Premier League games. Hangover. 1 hours ago

2 - Manchester City last suffered back to back Premier League defeats in October 2010. Resilient. 1 hours ago

2 - Everton’s last two Premier League goals have been scored by the opposition. Bonus. 1 hours ago

3624 - Luton Town have played 3,624 games in the @football_league and next season will play 46 more. Return. 14 hours ago

14 - Olivier Giroud is the first Frenchman to score 14+ goals in a PL season since Nicolas Anelka scored 19 in 2008-09. Délicieux. 14 hours ago

4 - Tonight is just the 4th time that Lukas Podolski has completed 90 minutes in a league game for Arsenal (49th PL app in total). Deserved. 15 hours ago

4 - Lukas Podolski has now scored four times in his his last three Premier League appearances against West Ham United. Wallop. 15 hours ago

20 - Olivier Giroud has now scored 20 goals in all competitions this season for Arsenal. Hit. 16 hours ago

3 - Lukas Podolski has scored in each of his last three Premier League appearances against West Ham United. Regular. 16 hours ago

5 - Arsenal have failed to keep a clean sheet in any of their last five league matches. Leaky. 16 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Skybet ran a successful email marketing campaign underpinned by Opta editorial content.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair