Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

0 - West Ham have failed to score in any of their last four European games. Challenge. 14 hours ago

5 - Tottenham have finished above Liverpool in the Premier League in five of the last six seasons. Powershift. 15 hours ago

16 - Only two Championship keepers (Konstantapoulos 21, Westwood 17) kept more clean sheets than Artur Boruc this season (16). Rewarded. 16 hours ago

74 - @MrAncelotti has won 74% of his games with @realmadriden, his best average as manager. Ciao http://t.co/c0EjcBWfzL 25 May

6 - The side finishing in third place in the Championship has won promotion via the play-offs in six of the last 10 seasons. Edge. 25 May

1 - Norwich have been promoted to the Premier League via the play-offs for the first time. Celebrations. 25 May

2006 - Middlesbrough last overturned a two-goal deficit to win in the 2006 UEFA Cup semi-final against Steaua Bucharest. Task. 25 May

8 - Nathan Redmond has been involved in eight goals in his last seven games for Norwich City (three goals, five assists). Sharp. 25 May

21 – Grant Leadbitter has had a hand in more goals this season than any other Middlesbrough player (11 goals, 10 assists). Leader. 25 May

15 - No Championship midfielder has scored more goals this term than Bradley Johnson (15) – level with Matt Ritchie and Bakary Sako. Bonus. 25 May

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor