Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

20 - Daniel Sturridge’s goals won Liverpool 20 points in 2013/14; more than any other player for their side in the Premier League. Vital. 3 minutes ago

2 - Which ex-Barcelona player will have the bigger impact on the @premierleague this season? Duel. instagram.com/p/rHhwaYOb5r 21 hours ago

8 - Fabio Borini has scored eight goals in 49 Premier League appearances, three from the penalty spot. Eyed. 23 hours ago

131 - Only David Marshall (153) made more saves in the Premier League last season than Vito Mannone (131). Busy. #FPL 31 Jul

3 - Three midfielders (Toure - 29, Gerrard - 26 and Hazard - 21) played a hand in 20 goals in the 13/14 @premierleague. Source. #FPL 31 Jul

19 - Daniel Sturridge scored in 19 different matches last season, more than any other Premier League player. Captain? #FPL 31 Jul

4 - Only Luis Suarez (6) scored more braces during the 2013/14 Premier League than Wilfried Bony (4). Bonus. #FPL 31 Jul

5 - In the last three season, Jonathan Walters has missed more penalties than any other @premierleague player. Deductions. #FPL 31 Jul

16 - Szczesny, Koscielny and Mertesacker were all credited with 16 clean sheets in the Premier League last season. Core. #FPL 31 Jul

21 - @RomeluLukaku9 contributed to 21 PL goals for Everton in 13/14, second only to Kanchelskis (23, 95/96) in a single season. Toffee. 30 Jul

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Skybet ran a successful email marketing campaign underpinned by Opta editorial content.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker