Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 - Lincoln City have reached Round 4 of the FA Cup for the first time since 1975/76, when they were managed by Graham Taylor. Impish. 9 hours ago

4 - Sutton United will play Leeds United in Round 4 of the FA Cup for the second time, having played them in 1970 (lost 6-0). Repeat. 9 hours ago

2 - Christian Benteke has scored as many goals tonight (2) as he did in 10 previous FA Cup appearances. Turnaround. 10 hours ago

7 - Jamie Paterson has scored seven goals in his last nine FA Cup appearances. Specialist. 11 hours ago

6 - Michail Antonio has mustered just six headers on target in the Premier League this season and scored with all of them. Complete. 13 hours ago

29 - @bendtnerb52, who turns 29 today, scored exactly 29 goals for the Danish national team. Lord. https://t.co/d2yHJOqNi9 16 Jan

60% - Louis van Gaal has the highest win percentage of all coaches in @ChampionsLeague history with at least 50 gam… twitter.com/i/web/status/8… 22 hours ago

5 - Kyle Walker has provided more assists in the Premier League this season than any other defender. Roam. 18 hours ago

13 - 2016-17 marks the first time in top-flight history that five clubs have won as many as 13 of their opening 21 games. Famous. 20 hours ago

52 - No manager has won more points from their opening 21 Premier League games than Antonio Conte (52, same as Jose… twitter.com/i/web/status/8… 21 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media