Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

180 - Sunderland have spent 21 days of this season's Premier League out of the drop-zone (a league-high 180/201 in bottom 3). Checkout. 1 hours ago

15 - Middlesbrough have had their woodwork hit more times than any other team so far in the @premierleague this season. Frame. 1 hours ago

68 - @SUFC_tweets (68 points) have already surpassed their league points total in 2015-16 (66) with 12 games to spa… twitter.com/i/web/status/8… 6 hours ago

9 - @MillwallFC have now kept nine successive clean sheets in all competitions for the first time since April 1926… twitter.com/i/web/status/8… 8 hours ago

15 - Newcastle United failed to score with their first 15 shots vs Brighton tonight, but have now netted two of their last three. Timing. 20 hours ago

9 - @drfc_official's John Marquis has now scored 9 goals in @EFL League Two in 2017, only @StevenageFC's Matt Godden (10) has more. Hotshots 20 hours ago

3 - @CAFCofficial's Ricky Holmes has scored his first hat-trick since December 21st 2012 (for Barnet v Burton Albio… twitter.com/i/web/status/8… 20 hours ago

18 - Conor Hourihane has now been involved in 18 goals in the @EFL Championship this season (7 goals, 11 assists).… twitter.com/i/web/status/8… 20 hours ago

8 - Adebayo Akinfenwa has now scored eight goals in his last 11 competitive appearances for @wwfcofficial. Unit. https://t.co/vB57A2oPlZ 20 hours ago

17 - Sam Jones was the 17th different player to score for @officialgtfc this season in League Two; no side has had more goalscorers. Variety 21 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair