Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

10 - Ronaldo has now scored in 10 successive matches; he has never recorded a run of 11. Bravo 7 hours ago

85 - Iker Casillas has won more games than any other player in the Champions League history (Xavi Hernandez, 84). Clásico. 8 hours ago

2 - Arsenal's two goals vs Anderlecht were the final two shots of the game. Brinksmanship. 8 hours ago

5 - Five of Arsenal's last six Champions League away wins have been by a single goal. Squeak. 9 hours ago

3 - Tonight is the first time in their history that Liverpool have lost a European home game by a three goal margin. Humbled. 9 hours ago

1 - Arsenal have now kept only clean sheet in their last 10 games in all competitions. Repetitive. 9 hours ago

19 - Mario Mandzukic has now scored 19 goals in 23 Champions League appearances. Menace. 9 hours ago

0 - There were no shots on target from either team in the first half of Anderlecht vs Arsenal. Underwhelming. 10 hours ago

3 - This is the first time Liverpool have conceded 3 goals before half-time in the CL since the 2005 final. Istanbul. 10 hours ago

4 - The first 30 minutes of Champions League football tonight brought four goals, compared to 12 in the first half hour on Tuesday. Paced. 10 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor