Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

91% - Of the 58 keepers to make 10+ saves in Euro 2016 qualifying, Wayne Hennessey has the best save percentage (91%). Rock. 6 hours ago

1 - Newcastle's only win in their last 19 Premier League games (equal to half a season) came against Sam Allardyce's West Ham. Alarm. 7 hours ago

1 - Germany have lost a competitive game against a home nation for the first time since the 5-1 defeat to England in September 2001. Memory. 20 hours ago

1986 - Northern Ireland have qualified for a major tournament for the first time since the 1986 World Cup. Party. 20 hours ago

3 - Darren Randolph is only the third goalkeeper to assist a goal in Euro 2016 qualifying (Rui Patricio, Pyatov). Bouncing. 21 hours ago

90 - Ireland’s last three goals against Germany have all been scored in the 90th minute or beyond. Tempter. 21 hours ago

7 - Northern Ireland have scored more goals from set pieces than any other side in Euro 2016 qualifying (excluding penalties). Routine. 21 hours ago

7 - Seven of Matt Ritchie's last nine goals for club or country have come from outside the box. Thump. 21 hours ago

29 - Number of countries that have scored fewer goals in Euro 2016 qualifying than Robert Lewandowski (11 goals). Machine. 22 hours ago

2 - Greece have only scored two goals in Euro 2016 qualifying; the same as Gibraltar and only more than San Marino (1). Behind. 21 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor