Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

353 - Kolo Toure has played more games than any other African player in @premierleague history (353). Veteran. 1 hours ago

1 - David Moyes has lost just one of his 17 @premierleague games against Sunderland (W12 D4). Impression. 4 hours ago

50% - David Moyes won half of his Premier League games as Manchester United manager (P34 W17 D6 L11). Regret. https://t.co/xpyJKKUgaD 6 hours ago

190 - Only three PL managers (Ferguson, Wenger, Redknapp) have won more PL games than David Moyes (190). Seasoned. https://t.co/Ggu39sOvni 7 hours ago

5 - Most Premier League games managed Ferguson - 810 Wenger - 752 Redknapp - 641 Allardyce - 467 Moyes - 461 Experience. 7 hours ago

5 - League win % at most recent club before England job Allardyce - 30% Hodgson - 36% Capello - 61% McClaren - 34% Eriksson - 55% 22 Jul

14 - Sam Allardyce is the 14th full-time manager of @England. Appointed. https://t.co/UAbuRwTsZT 22 Jul

11 - Thanks for all the questions. The #OptaJoeYearbook is out on August 11. Pre-order it here: bit.ly/OptaJoe2016 Review. 22 Jul

28 - The longest unbeaten run of one team versus another in PL history is Chelsea v Spurs. Banker. twitter.com/lewisj77/statu… #OptaJoeYearbook 22 Jul

11 - There have been 11 Canadians to play in the Premier League. Maple. twitter.com/RubenAugusto/s… #OptaJoeYearbook 22 Jul

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media