Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

12 - If matches ended a half-time this season, Newcastle United would be bottom of the table with 12 points. Sleepy. 1 hours ago

5 - There have been five red cards in the last eight league meetings between West Ham and Leicester. Tetchy. 2 hours ago

4.6 - There have been 55 goals in the last 12 meetings between Spurs and Burnley at White Hart Lane; an average of 4.6 per game. Bountiful 2 hours ago

28 - If games ended at half-time this season, Everton would be third in the Premier League table with 28 points. Earnest. 3 hours ago

8 - West Brom have won 8 points in 7 games away from home in the Premier League this season, despite only scoring three goals. Frugal. 3 hours ago

12 - @WayneRooney has scored more Premier League goals against Aston Villa than he has versus any other opponent. Punishing. 4 hours ago

3 - Fraizer Campbell scored three goals in his two Premier League appearances for Cardiff City against Man City last season. Rumble. 4 hours ago

Goals galore in Liverpool vs Arsenal - Opta's Premier League Preview via @oilysailor @OptaJoe bit.ly/13kJ8JX http://t.co/WudbBxc2Jo 5 hours ago

2 - Diego Costa (12) is the top scorer in 2014 with no assists, James Milner (7) has the most assists without scoring. Answer. 18 Dec

2 - Which player has scored the most PL goals in 2014 without a single assist, and who has made the most assists without scoring? Quiz. 18 Dec

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair