Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

3 - Liverpool have lost 3 of their first 5 PL games of the season – only the 2nd time that this has happened (2012-13 the other). Struggle. 1 hours ago

3 - Stewart Downing has more assists this season in five PL games (3) than he did in the whole of 2013-14 (2 in 32 PL apps). Creator. 1 hours ago

6 - West Ham have had more shots on target in the first half (6) than the total number of shots than Liverpool have managed (3). Bossed. 2 hours ago

9 - Raheem Sterling has been involved in nine goals (six goals, three assists) in his last 10 Premier League apps. Missile. 2 hours ago

2 - Liverpool have conceded two goals inside the opening 10 mins of a single PL game for the first time since Feb 1994. Shell-shocked. 2 hours ago

7 - Steven Gerrard has scored seven Premier League goals v West Ham and six of them have been netted at the Boleyn Ground. Hammered. 3 hours ago

10 - 10 points from five games is Southampton’s best start to a top-flight season since 1988/89 (also 10). Marching. 3 hours ago

2 - Papiss Demba Cissé has scored as many goals today (2) as he had in his previous 30 Premier League apps combined. Drama. 3 hours ago

1 - Victor Wanyama has become the first Kenyan to score a goal in the @premierleague. Landmark. 3 hours ago

414 - Newcastle United have finally had a player caught offside for the first time in the PL this season, after 414 mins of action. Flagged. 4 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor