Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

6 - Diego Costa has scored six goals in his last seven Premier League apps after netting three in the previous 14 this season. Rejuvenated. 3 hours ago

8 - Wayne Rooney has scored or assisted as many Premier League goals in 6 games in 2016 as he had in 33 games in 2015 (8). Reboot. 3 hours ago

3 - Jesse Lingard has scored three goals from his last four shots on target in the Premier League. Flourishing. 4 hours ago

9 - Wayne Rooney has been involved in nine of Man Utd's last 11 league goals (five goals, four assists). Catalyst. 4 hours ago

5 - Five of the last seven Premier League meetings between Chelsea and Man Utd have been 0-0 at half time. Expected. 4 hours ago

1 - Chelsea have had exactly one shot on target in the first half of each of their four PL home games under Hiddink this season. Restrained. 4 hours ago

6 - Chelsea are unbeaten in their last six Premier League games against Manchester United (W3 D3). Edge. 5 hours ago

1 - Man Utd have won just one of their last 13 Premier League trips to Stamford Bridge (W1 D4 L8). Blue. 6 hours ago

12 - Petr Cech has kept more clean sheets than any other keeper in the Premier League this season. Bold. 6 hours ago

1 - Arsenal have lost just one of their 61 PL away games in which they've led by 2+ goals at half-time (vs Villa in Dec 1998). Rarity. 7 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media