Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

0 - #POL haven’t conceded a single goal in #Euro2016, the only team to do so alongside #GER. Wall. https://t.co/PKLMR90zOF 1 hours ago

12 - @Cristiano has now been involved in more goals (eight scored, four assisted) than any other player in Euro finals history. Strut. 22 hours ago

12 – Zlatan Ibrahimovic has attempted more shots without scoring than any other player at #Euro2016(12). Retired. #SWE 23 Jun

26 - #ENG have had the youngest starting XI on average at #Euro2016 so far (26 years, 59 days). Youthful. 23 Jun

24 - Jamie Vardy was the first Leicester City player to score 20+ goals in a top flight season since @GaryLineker in 1984/85. Remain. 23 Jun

11 - Here is the best XI from the #Euro2016 group stage, based on Opta data. Selection. https://t.co/a9hpWkW9kf 23 Jun

1.92 - #Euro2016 has seen the lowest goals per game ratio in the group stages of a European Championship finals since 1992 (1.75). Tight. 22 Jun

4 - The Republic of Ireland have become the 4th team to beat Italy in both the World Cup and European Championships. Celebrations. #Euro2016 22 Jun

5 - Robbie Brady is only the 5th different player to score for the Republic of Ireland at a European Championship finals. Charm. #Euro2016 22 Jun

20 -The last time 2 #EURO matches ended 0-0 on the same day was on June the 22nd 1996. Coincidence. #ITAIRL #SWEBEL #EURO2016 22 Jun

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index