Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 - @LFC are the first team in top-flight history to have won four consecutive away games by a margin of at least t… twitter.com/i/web/status/9… 4 hours ago

19 - No side has scored more first-half Premier League goals this season than @LFC (level with Man City). Rampant. 5 hours ago

20 - Mohamed Salah is the first @premierleague player to have scored 20 goals in all competitions this season. Prol… twitter.com/i/web/status/9… 5 hours ago

14 - Philippe Coutinho has been directly involved in 14 goals in his last 10 away games for @LFC in all competition… twitter.com/i/web/status/9… 6 hours ago

1 - Bournemouth have beaten Liverpool just once in all competitions (P11 W1 D3 L7), although it came in this exact… twitter.com/i/web/status/9… 6 hours ago

28 - Alan Pardew has now collected just 28 points from a possible 120 in his last 40 @premierleague games (P40 W6 D… twitter.com/i/web/status/9… 6 hours ago

6812 - Gareth Barry has scored his first @premierleague goal as a substitute in 6812 days, with his previous one co… twitter.com/i/web/status/9… 7 hours ago

16 - Marcus Rashford has had a hand in 16 goals in 27 games in all competitions for @ManUtd this season (9 goals, 7… twitter.com/i/web/status/9… 8 hours ago

8 - Romelu Lukaku has had a hand in eight goals in eight @premierleague games against former club West Brom (five g… twitter.com/i/web/status/9… 8 hours ago

19 - Jose Mourinho has never lost an away Premier League match against a side starting that day in the relegation z… twitter.com/i/web/status/9… 9 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index