Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 - Wycombe have kept more clean sheets (4) and conceded fewer goals than any other League Two side this season (1). Resolute. 33 minutes ago

5 - Cambridge United's Barry Corr has scored with all five of his shots on target this season. Blimey. 1 hours ago

2 - Noel Hunt has scored in back-to-back league games for the first time since October 2012. Rarity. 1 hours ago

We are looking for someone to join @PerformGroup data editorial team in Sydney, more info here bit.ly/1PN2km2. Knowledge. 3 Sep

6 - Only Poland's Robert Lewandowski (8) has scored more Euro 2016 qualifying goals than Northern Ireland's Kyle Lafferty (6). Shining. 17 hours ago

3 - Gareth McAuley has bagged three goals in Northern Ireland's two Euro 2016 qualifiers against Faroe Islands. Thriving. 17 hours ago

5 - Robbie Keane has now scored five goals in total in the Republic of Ireland's two Euro 2016 qualifiers against Gibraltar. Mustard. 18 hours ago

5 - Northern Ireland are unbeaten in their five previous meetings with the Faroe Islands (W3 D2). Confident. 19 hours ago

13 - Scotland failed to find the back of the net for the first time in their last 13 internationals. Dud. 20 hours ago

0 - Against Georgia, Scotland failed to direct a single shot on target for the first time in a Euro 2016 qualifier, Blunt. 20 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.


Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.


Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.


We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media