Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

3 - Bayern have been eliminated in the last three CL/European Cup semi-finals where they’ve lost the opening leg. Ominous. 1 hours ago

6 - Bayern Munich have lost their last six Champions League games at the Bernabeu (inc. the 2010 final vs Inter). Hoodoo. 1 hours ago

0.58 - Karim Benzema has scored 36 goals in 62 Champions League games, best ratio of any French player (min. 10 goals). Sacrebleu. 2 hours ago

19 - Bayern have scored 19 goals in their last nine Champions League semi-final games, with at least one in each match. Patience. 2 hours ago

1 - Real Madrid scored with their first shot of the match. Serpents. 2 hours ago

2 - Pep Guardiola has lost only two of his 15 managerial encounters with Real Madrid in all competitions (9 wins, 4 draws). Expert. 4 hours ago

7 - Arjen Robben has scored 7 goals and delivered 5 assists in his last 11 Champions League games. Tulip. 3 hours ago

9 - Bayern Munich are unbeaten in their last nine games in the knockout stages of the #UCL (7 wins, 2 draws). Brutal. 4 hours ago

44 – No team has attempted more crosses in a UCL game without scoring than Atletico Madrid vs Chelsea. Insistence. 22 Apr

4 - Chelsea’s last six Champions League semi-final first leg matches have produced just four goals in total. Platform. 22 Apr

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Skybet ran a successful email marketing campaign underpinned by Opta editorial content.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker