Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

2010 - On this day in 2010 @DFB_Team_EN celebrated a 4-1 win against @England. Historic. #ENGGER @OptaJoe https://t.co/jns4B2w3Qi 27 Jun

4 - Saul Ñiguez has scored more goals than any other player in 2017 European Under-21 Championship (4 goals from 4… twitter.com/i/web/status/8… 27 Jun

38 – The @DFB_Team_EN U21 had more than twice as many shots (38 – 17) as the #YoungLions (@England). Deserved.… twitter.com/i/web/status/8… 19 hours ago

5 - Scott Parker is the only player to play for 5 London clubs in the Premier League (Charlton, Chelsea, West Ham,… twitter.com/i/web/status/8… 15 hours ago

45 - Swindon Town conceded 45 home goals in the 1993-94 season, the most in a single @premierleague campaign. Brimf… twitter.com/i/web/status/8… 18 hours ago

46 - The lowest number of goals scored by a team who were promoted to the top-flight is 46, by Notts County in 1923. Conservative. 27 Jun

86 - Tottenham won 86 points in the 2016-17 Premier League - their best-ever return in the competition. Surge. 27 Jun

47 - Jens Lehmann holds the record for longest unbeaten start to a @premierleague career, not losing any of his fir… twitter.com/i/web/status/8… 26 Jun

4 - Frank de Boer is the only manager in Eredivisie history to win four consecutive titles, doing so in his first f… twitter.com/i/web/status/8… 26 Jun

91 – Since the start of the 2013/14 season, Alexandre Lacazette has scored more goals in Ligue 1 than any other pla… twitter.com/i/web/status/8… 26 Jun

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor