Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

8 - The last time Birmingham lost 8-0 in league competition (v Preston, Feb 1958); they lost the next match 5-1 to Wolves. Omen. 22 minutes ago

24 - The Uruguayan player with the most goal assists in @premierleague history is Gus Poyet. Answer. #FridayNightOptaPubQuiz 13 hours ago

24 - Name the Uruguayan player with the most goal assists in @premierleague history. Quiz. #FridayNightOptaPubQuiz 13 hours ago

5 - Played for BOTH @MCFC & @ManUtd in PL - Kanchelskis, Cole, Schmeichel, Hargreaves & Tevez. Answer #FridayNightOptaPubQuiz 14 hours ago

5 - Name the five players to have played for BOTH @MCFC and @ManUtd in the @premierleague Quiz. #FridayNightOptaPubQuiz 14 hours ago

Played for Villa & Spurs in PL - Calderwood Keane Friedel Ginola Leonhardsen Young Crouch Jenas Bent Routledge Hutton & Walker. Answer. 14 hours ago

8 - Eight of the last nine goals scored by Bolton in the league have come in the second half. Assurance. 15 hours ago

12 - Name the 12 players to have played for BOTH @AVFCOfficial and @SpursOfficial in the @premierleague Quiz. #FridayNightOptaPubQuiz 15 hours ago

4 - Played for BOTH @chelseafc & @QPRFC in PL - Wright-Phillips, Bosingwa, Ben Haim & Remy. Answer #FridayNightOptaPubQuiz 15 hours ago

4 - Name the four players to have played for BOTH @chelseafc and @QPRFC in the @premierleague Quiz. #FridayNightOptaPubQuiz 16 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index