Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

30 - In the last decade, only Luis Suárez and Cristiano Ronaldo have scored 30+ goals in one season in two different top-10 leagues. Adapt. 24 Jul

157 - Only three players have scored more goals for Chelsea in all competitions than Didier Drogba (157). Return. http://t.co/Y4Vb3sogVx 3 hours ago

15725 - Lucas Radebe has played more minutes without a single goal or assist than any other outfield player in @premierleague history. Blank 23 hours ago

24 - Petr Cech and Thibaut Courtois both conceded 24 goals in their respective domestic leagues in 2013/14. Battle. http://t.co/WKdqxDElrg 25 Jul

225 - Only Jose Antonio Reyes (214) has a better minutes/assist rate than Nani in @premierleague history (min. 20 assists). Available? 25 Jul

101 - Only Ryan Giggs (162) has more assists in @premierleague history than Frank Lampard. Provision. 25 Jul

5 - @NYCFC's Frank Lampard (171 goals) ranks fifth on the top goalscorers list in @premierleague history. Delivered. http://t.co/yVb8SNW9gw 24 Jul

1 - Frank Lampard made the most apps (429), scored the most goals (147) & provided the most assists (90) for Chelsea in the PL. Welcome. 24 Jul

4 - Martin Skrtel set a new Premier League record by scoring four own goals in a single season. Oops. 24 Jul

8 - Olivier Giroud scored the opening goal of a PL game more often than any other player last season (eight games). Punt. 24 Jul

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Skybet ran a successful email marketing campaign underpinned by Opta editorial content.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media