Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

13% - Tottenham's nine yellow cards vs Chelsea last night represents 13% of their entire total in the PL this season. Meltdown. 2 hours ago

9 - Tottenham are the first team in Premier League history to have nine players booked in one game. Naughty. 14 hours ago

1 - Leicester are the first first-time winners of the English top-flight since Nottingham Forest in 1978. Bonkers. 14 hours ago

8 - Claudio Ranieri has become the 8th different manager to win the Premier League title. Mastermind. 14 hours ago

24 - Leicester City are the 24th team to win the English top flight. Dilly. 14 hours ago

365 - Eden Hazard has scored his first home PL goal in 365 days, since the title decider against Palace last season. Kingmaker. 14 hours ago

4 - Spurs have been shown 4+ yellow cards for the 6th time in the Premier League this season, more than any other team. Rotational. 15 hours ago

4 - No team has lost more Premier League games when leading by 2+ goals at half-time than Spurs (4, same as West Ham). Marathon. 15 hours ago

2 - Tottenham scored with both of their shots on target in the first half vs Chelsea. Buses. 15 hours ago

13 - Only Mesut Ozil (18) has provided more assists in the Premier League this season than Christian Eriksen (13). Strings. 15 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker