Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 - @Everton have won their first four games of a season for the first time since 1978/79 when they were managed by… twitter.com/i/web/status/8… 11 hours ago

31 - @FCBarcelona had lower possession than @realmadriden for the first time since May 7th 2008 (31 games). Dominat… twitter.com/i/web/status/8… 17 hours ago

.@SkySportsMNF have explained Opta's new expected goals metric using examples from last weekend's action.… twitter.com/i/web/status/8… 22 hours ago

228 - Thierry Henry is Arsenal's all-time highest ever goalscorer, with 228 goals in 377 games. Anniversaire. https://t.co/qQc02u2R5p 21 hours ago

4 - Marco Asensio's last four shots for Real Madrid (all comps): ⚽️ vs Juventus ❌ vs Man Utd ⚽️ vs Barcelona ⚽️ vs… twitter.com/i/web/status/8… 16 Aug

1 - Ernesto Valverde is the first Barcelona manager to lose two Clasicos in a row since Frank Rijkaard in 2008 (all… twitter.com/i/web/status/8… 22 hours ago

15 - Celtic have won 15 of their last 17 Champions League qualifying games at Celtic Park (D1 L1). Stronghold. https://t.co/Se8535IYFD 16 Aug

8 - Gylfi Sigurdsson assisted a league-high eight goals direct from dead ball scenarios last season in the… twitter.com/i/web/status/8… 16 Aug

628 - Gareth Barry is only four appearances away from equalling Ryan Giggs' record of 632 games in the… twitter.com/i/web/status/8… 16 Aug

1 - No @LFC player made more passes (24), interceptions (4) or had more touches (41) than Trent Alexander-Arnold in… twitter.com/i/web/status/8… 15 Aug

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media