Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

2 – Both Manchester clubs have won their first 3 league games in the same season for only the 2nd time in their history (also 2011/12). Race 8 hours ago

10 - Since August 2015, no English midfielder has scored more PL goals than Michail Antonio (10 - level with Dele Alli). Form. 9 hours ago

8 - Michail Antonio has scored a league-high eight headed goals in the Premier League since the start of 2015-16. Leap. 9 hours ago

0 – West Ham have never won a Premier League game when trailing by 2+ goals at half time (before today D2 L68). Sombre. 9 hours ago

5 - Manchester City have scored more first half goals in the PL than any other team so far this season. Onslaught. 10 hours ago

15 - Kevin De Bruyne has provided 15 assists since debuting for Man City (all comps), five more than any other player at the club. Creator. 10 hours ago

5 - Nolito has scored three and assisted two more in his first five games for Manchester City in all competitions. Boost. 10 hours ago

4 - Raheem Sterling has had a hand in four goals in four games (all comps) under Pep Guardiola (1 goal, 3 assists). Revitalised. 10 hours ago

8 - Sergio Aguero has been involved in eight goals in his last seven PL games against West Ham (six goals, two assists). Catalyst. 11 hours ago

15 - West Ham have scored in 15 successive PL matches; the longest such current run in the competition. Dynamic. https://t.co/aaRHzwJ1H7 11 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor