Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

1 - This was the first Champions League qualifier that Arsenal have failed to win; they had won 12 in a row before tonight. Frustrated. 13 hours ago

1 - Aaron Ramsey has been sent off for the first time in his club career. Rambo. 14 hours ago

5 - Arsenal's last five goals in Champions League qualifying away games have all arrived in the second half. Patience. 14 hours ago

6 - Besiktas had more shots (6-5), shots on target (4-1) and possession (52%-48%) than Arsenal in the first-half tonight. Unfazed. 15 hours ago

5 - Jamie Ward has banged in five goals in his last four against Charlton Athletic. Thorn. 15 hours ago

5 - Tom Pope has scored five goals in four appearances for Port Vale in all competitions this term. Smoking. 15 hours ago

1 - Watford have won just one of their last 18 away matches in the Championship, drawing nine (L8). Slump. 15 hours ago

16 - Besiktas have lost just one of their 16 Champions League qualifying games, winning 10 and drawing five. Delight. 16 hours ago

29 - Only Angel Di Maria (32) attempted more open play crosses during the 2014 World Cup than Marcos Rojo (29). Drilled. 16 hours ago

25 - Nani scored once and assisted twice in his previous 25 league appearances for Manchester United. Departing. 16 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media