Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

15 - Tottenham have found the back of the net in each of their last 15 home European games (incl. qualifiers). Residence. 5 hours ago

532 - Roberto Soldado has now gone 532 minutes of action with Tottenham without scoring (in all competitions). Blunt. 5 hours ago

38 - Wolfsburg fired in 38 shots (incl. blocked) against Everton, more than any other side in a Europa League game this season. Wasteful. 6 hours ago

1 - R. Lukaku netted his 1st goal in his last 10 European games (not incl. qualifiers) and his first since Oct '10 (with Anderlecht). Wait. 7 hours ago

0 - Everton have never lost to German opposition in European football, winning four and drawing four of their eight encounters. Confident. 8 hours ago

4/7 - Arsenal are averaging four shots for every goal in the UCL & seven per goal in the Premier League (excl blocked shots). Finishing. 10 hours ago

17 - Tottenham have gone 17 Europa League group games without defeat, last losing to PAOK Salonika in November 2011 (W11 D6). Spurred. 12 hours ago

9 - Celtic have never kept a clean sheet against an Austrian team in European competition, in nine previous games. Breached. 13 hours ago

0 - Everton have never lost to German opposition in European competition, winning four & drawing four of their eight encounters. Unblemished 14 hours ago

13 - Liverpool have conceded 29 goals in all competitions this season, 13 of which have come from set pieces. Shaky. 26 Nov

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index