Data-driven trends tool
Opta Trends is a data driven tool for football punters. With it, punters can query a database of historical team fixtures, stats and prices to identify trends that may support a decision to back a team in its next match.
Opta Trends was adapted and is enhanced from Bet Smart Media's existing version of the product that focuses on American Football.
Simple or complex queries
With Opta Trends, punters can quickly see how their favourite football team has performed historically against opponents using criteria specified by the user. Queries can range from the simple ("How do Chelsea perform when playing at home") to the more complex ("How do Arsenal perform with a price of more than 2.25 versus an opponent that won their last game by 2 goals").
The easy to use interface lets punters ask questions and test theories in an interactive way.
Betting focused & easy to use
With a betting focus, Opta Trends not only delivers the teams W-D-L results for each punter query but goes one step further and calculates the profitability of backing a team using actual historical prices. Additionally, profitability is measured and reported for betting Over/Uner 2.5 goals.
Another compelling feature allows users to save a list of profitable trends they uncover and receive automatic alerts whenever teams have an upcoming match where the trend is active. This eliminates the need for complicated spreadsheets or manual calculations, and makes it easy for even the most casual punters to capitalise on historically profitable betting opportunities.