Driving the sports data agenda since 1996

Opta have been at the forefront of the sports data revolution for over 15 years.

49 - Huddersfield will be the 49th different team to play in the PL and will be in the top-flight for the first tim… twitter.com/i/web/status/8… 3 hours ago

1 - Huddersfield are the 1st team in @EFL history to be promoted having conceded more goals than they’ve scored in the league campaign. Up. 3 hours ago

2 - Huddersfield are only the second @EFL club to be promoted via the play-offs in all three divisions (also Blackpool). Experts. 3 hours ago

3 - Reading have lost three of their last five penalty shootouts in all competitions. Nervy. 3 hours ago

5 - Huddersfield have won all five of their previous penalty shootouts in the play-offs - no other team has won more than one. Experience. 3 hours ago

1 - This is the first second tier play-off final to finish 0-0. Drab. 3 hours ago

2 - Huddersfield have won both of their previous playoff finals that went to extra-time, while Reading have lost both of theirs. Edge. 4 hours ago

3 - Huddersfield have been promoted from 3 of their 4 play-off finals, winning promotion in 1995, 2004 and 2012. Impressive. 6 hours ago

18 - The previous three play-off finals involving Reading have seen a total of 18 goals scored (an average of six per game). Bonanza. 7 hours ago

3 - Reading have lost in each of their previous three play-off final appearances, while only Sheffield United have lost more (4). Hurdle. 8 hours ago

Company history

1996

The Opta brand is first associated with the Premier League through the launch of a ranking system, The Opta Index.  This was seen on Sky Sports Monday Night Football.

2002

Aidan Cooney's Sportingstatz business purchases the assets of Opta from BSkyB.  Current senior members of the operational management team all transfer to the new business.

2005

Opta opens its German operation.

2006

Current collection methodology adopted for football incorporating x/y co-ordinates and time coding with live collection by two people, plus a checker.

Opta opens its Italian operation.

2007

Opta purchases a stake in a Spanish business, Geca Sport.  

2009

Opta opens its French operation.

2010

Opta opens its Leeds office as the centre for rugby data collection.

2011

Opta opens offices in New York to service Major League Soccer and in Sydney to build on its market leading rugby presence in the northern hemisphere.

2012

Appointed by The ECB as official data providers to English cricket.

The OptaPro brand launches.

Opta purchases a 15% stake in Xeatre.

Opta opens its South American operation in Montevideo, Uruguay.

2013

Opta acquired by Perform Group, and becomes one of the high-profile brands within the Perform Content division.

Who we work with