High definition live sports data
Opta is the world's leading sports data company and is owned by digital sports media group PERFORM. We collect, package, analyse and distribute more live data, in more detail, than anyone else.
The level of detail we collect brings an added dimension to the world of sport. It allows for more innovative broadcast coverage, more engaging online and print reporting and more intelligent professional analysis.
More live data than anyone else
This high definition data is collected and analysed live by Opta. It is databased and supplied within seconds of the action happening on the pitch. This means it can be used to create an ongoing narrative as the drama unfolds.
As the live data goes into our databases, it adds to the most comprehensive archive of sports data on the planet.
Our skilled editorial teams across the world use this archive to create a level of content that is unmatched in its authenticity and credibility. The biggest and best brands in the world of sport rely on it to power their coverage across a range of platforms.
300 customers, 40 countries, one global standard
Opta is built on a consistent and reliable approach across our global data collection operation. All of our data is collected to the same standard, using the same software and to the same definitions.
Our customers, and sports fans across the world can be confident in Opta data. Players and teams are compared using the same global standard, and it is this passion for consistency that has ensured that Opta has become the byword for credibility in the world of sports data.
Some of our work
Piero’s Heatmap effect integrates and aggregates event data to highlight the most active areas of the pitch.
The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.
Skybet ran a successful email marketing campaign underpinned by Opta editorial content.
Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.
William Hill using an Opta fact as call to action in weekly emails.
A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide.
The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.
Bantr uses Opta Match Stats on the blog
ESPN Gamecast use Live Match data from Opta
Our editorial team can tailor our data to a specific project, or provide bite-size facts ideal for print media.
France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.
The Guardian using Opta Chalkboards to show passes
The England bowler James Anderson uses innovative data visualisations on his official website, using Opta's detailed cricket data.
The Live Rugby Android smartphone app uses detailed Opta rugby feeds to produce an interactive analytical experience for rugby fans.
The official website of Manchester City uses data visualisation to bring the online matchday experience to life.
MLS Match Centre Chalkboard
Sky Sports Event Centre Commentary
Sport magazine use some Opta tennis data in a piece on Andy Murray.
The Times used Opta Graphics for a preview of Arsenal V Man Utd
The Times used Opta Graphics for a preview of Wales v England
Our editorial team's expertise can put a new spin on more traditional forms of sports data.
FourFourTwo Australia use an Opta Widget for A League.
Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.
Castrol also published their statistical content on their Castrol Football smartphone app.
Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.
Nike used Opta data on the Take Control Homepage
Adidas used live Opta data from the UEFA Champions League for a digital match tracker website.