Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

23 - Jermain Defoe has scored more goals as a substitute than any other player in Premier League history. Impact. https://t.co/4N7sYaGcxs 23 minutes ago

1 – Martin Peters’ goal in the 1966 World Cup final was his first competitive strike for England. Moment. #worldcup1966 15 hours ago

1 – Geoff Hurst is the only player to score a hat-trick in a World Cup final. Knighted. #worldcup1966 https://t.co/BmZrlrCczW 16 hours ago

64 - Bobby Moore made more successful passes than anyone else in the 1966 World Cup final. Captain. #worldcup1966 https://t.co/02uLR2M3VY 18 hours ago

31% - New @OfficialWolves boss Walter Zenga won just 22 of 70 Serie A games combined as manager with Catania, Palermo and Sampdoria. Test. 20 hours ago

6 – Alan Ball created six goalscoring chances in the 1966 World Cup final (one assist); more than any other Englishman. Hub. #worldcup1966 20 hours ago

77 – There were 77 shots in the 1966 final, 25 more than in any World Cup final since then. Action. #worldcup1966 https://t.co/sneT9SIbBp 22 hours ago

75% - Three of Geoff Hurst’s four goals in the 1966 World Cup came in the final. Stage. #worldcup1966 23 hours ago

38 - Only Jermain Defoe (43) was caught offside more often than Bafétimbi Gomis in the PL last season. Adjudged. https://t.co/v8nNb6OfQf 29 Jul

102 - No other French current player has scored more goals in Ligue 1 than Bafétimbi Gomis (102). Olympic. https://t.co/peOlTfwrtn 29 Jul

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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