Editorial
Finding beauty in the detail
We believe that getting the data into the database is just the start. The story is told when that data is given context and turned into an enduring narrative.
We've built our reputation on understanding this context. Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how. And most importantly we know what this means in the match, the season and the history of the sport.
An unrivalled team of experts
Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.
We supply our clients with editorial services in a number of different ways. This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.
Pre-game, during the match or after the final whistle
Our database updates in real-time. As soon as the data is collected it can be accessed by our editorial team. This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.
We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture. We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.
Some of our editorial services in action
Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.
Some football match stats used by ESPN on a Premier League broadcast.
SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.
The official England sticker album uses Opta data for player profiles.
Castrol Football uses Opta based stats to power its Twitter account.
France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.
Sport magazine use some Opta tennis data in a piece on Andy Murray.
