Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

3 - Brighton have won three league games in a row for the first time since September (a run of four). Revival. 11 minutes ago

18 - Brighton have now scored the first goal a joint league-high 18 times this season, winning 11 and drawing 6 of the previous 17. Coast. 1 hours ago

2 - Aston Villa (8) and Dagenham (9) are the only two PL/FL clubs yet to score 10+ home league goals this season. Dreary. 9 hours ago

39% - West Bromwich Albion have scored 39% of their goals from headers this season, a Premier League-high. Approach. 9 hours ago

62/21 - Man City (62) have made the joint-most team changes in the PL this season, Leicester the fewest (21). Contrast. 9 hours ago

-4 - Liverpool have a negative goal difference for the first time after 24 games of a Premier League campaign. Imbalance. 4 Feb

34 - Liverpool have picked up fewer points this season than in any other Premier League campaign bar 1992-93 & 2010-11 (32). Transition. 4 Feb

34 - Chelsea have conceded more goals this season than in any other Premier League season after 24 matches. Leaky. 4 Feb

45 - Only in 2011-12 (50) have Tottenham Hotspur managed more points after 24 matches of a Premier League season. Crowing. 4 Feb

47 - This is Manchester City's lowest points haul after 24 matches of a Premier League season since 2010-11. Distracted. 4 Feb

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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