Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

50% - Burnley had a pass completion of only 50% on Saturday, the lowest PL rate since Stoke recorded 49% v Wolves in April 2010. Functional. 2 hours ago

44 - Aaron Lennon has 44 Premier League assists for Spurs, the joint-second most with Teddy Sheringham. Darren Anderton has 67. Service. 5 hours ago

5 - Tottenham have now conceded the joint-most goals in the opening 15 minutes of matches this season (five, with Hull). Napping. 7 hours ago

7 - Crystal Palace have come from behind to claim seven points this season (level with Arsenal). Only Chelsea (9) have more. London. 8 hours ago

14 - Only in one Premier League season (1992-93, 13 points) have Liverpool had fewer points after 12 games than they do this season. Slump. 8 hours ago

4 - Dwight Gayle has scored his fourth Premier League goal against Liverpool, in his third appearance against the Reds. Scourge. 9 hours ago

3 - Liverpool have scored three or more goals in six of their 10 Premier League games against Crystal Palace. Prolific. 10 hours ago

8 - Robin van Persie's PL goals/games at Man Utd by year: 2012: 20 games, 14 goals 2013: 29 games, 19 goals 2014: 21 games, 8 goals. Fade. 22 Nov

1 - Wayne Rooney's first PL goal, his first PL goal for Man Utd and his 100th PL goal all came against Arsenal. Nemesis. 22 Nov

252 - Lionel Messi overtook Telmo Zarra as all-time top scorer in La Liga history. Legend. 22 Nov

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.