Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

4 - Lincoln City have reached Round 4 of the FA Cup for the first time since 1975/76, when they were managed by Graham Taylor. Impish. 9 hours ago

4 - Sutton United will play Leeds United in Round 4 of the FA Cup for the second time, having played them in 1970 (lost 6-0). Repeat. 10 hours ago

2 - Christian Benteke has scored as many goals tonight (2) as he did in 10 previous FA Cup appearances. Turnaround. 10 hours ago

7 - Jamie Paterson has scored seven goals in his last nine FA Cup appearances. Specialist. 11 hours ago

6 - Michail Antonio has mustered just six headers on target in the Premier League this season and scored with all of them. Complete. 14 hours ago

29 - @bendtnerb52, who turns 29 today, scored exactly 29 goals for the Danish national team. Lord. https://t.co/d2yHJOqNi9 16 Jan

60% - Louis van Gaal has the highest win percentage of all coaches in @ChampionsLeague history with at least 50 gam… twitter.com/i/web/status/8… 22 hours ago

5 - Kyle Walker has provided more assists in the Premier League this season than any other defender. Roam. 18 hours ago

13 - 2016-17 marks the first time in top-flight history that five clubs have won as many as 13 of their opening 21 games. Famous. 20 hours ago

52 - No manager has won more points from their opening 21 Premier League games than Antonio Conte (52, same as Jose… twitter.com/i/web/status/8… 21 hours ago

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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