Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

6 - Six of @daRealAkinfenwa's last nine league goals (inc. play-offs) have come in the 79th minute or later. Impact. https://t.co/YMIvHLVClg 3 hours ago

4 - With four points from seven games, West Ham have made their worst start to a top-flight season since 1988-89. P… twitter.com/i/web/status/7… 3 hours ago

7 - Sunderland have failed to win any of their opening seven league games in three of the last four seasons. Worry. https://t.co/bZyKjgSD1P 4 hours ago

6 - All six of Sunderland's league goals this season have been scored by either Jermain Defoe (4) or Patrick van Aanholt (2). Duet. 4 hours ago

0.44 - There were just 44 seconds between Josh King coming off the bench and scoring, the fastest sub goal in the PL this season. Regal. 4 hours ago

7 - Willian has scored seven PL goals since the start of last season, only Diego Costa has more for Chelsea. Up. 5 hours ago

18 - Dimitri Payet has scored his first Premier League goal of the season with what was his 18th shot. Relief. 5 hours ago

16 - Troy Deeney is now Watford's joint-highest Premier League goalscorer with 16 goals (level with Odion Ighalo). Sweet. 5 hours ago

2012 - Chelsea have failed to record a 1st half shot on target in consecutive PL games for the first time since March 2012. Blanks. 5 hours ago

9 - Watford haven't kept a clean sheet in their last nine Premier League home games, the longest current run in the division. Generous. 5 hours ago


Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.