Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

1 - Gillingham have won away at top-flight opposition for only the second time in their history (also 1-0 v Coventry in 1996). Unexpected. 5 hours ago

3 - Peter Crouch has scored his first hat-trick since August 2010 (Spurs v Young Boys). Vintage. 6 hours ago

13 - Chelsea are without a home clean sheet in 13 games in all competitions, their longest run since August 1961 (27 games). Leaking. 6 hours ago

3 - Phil Bardsley's last three goals have all been scored in the League Cup. Specialist. 7 hours ago

94 - Ben Sahar's goal for Hapoel Be'er Sheva against Celtic came just 94 seconds after coming off the bench. Introduction. 7 hours ago

6 - Six of the 11 goals Divock Origi has scored for Liverpool have been in cup competitions (4 in League Cup, 2 in Europa League). Knockout. 7 hours ago

1 - Burton won their last League Cup meeting against Premier League opposition in Round 2 in 2014/15 (1-0 vs QPR). Pedigree. 7 hours ago

1996 - This is the first time Chelsea have played in Round 2 of the League Cup since September 1996. Nostalgic. 7 hours ago

13 - Leeds are unbeaten in their last 13 League Cup ties against fourth-tier opponents, winning the last 11 in a row (D2). Dominant. 8 hours ago

8 - Celtic have qualified from eight of their last nine European qualifiers in which they’ve taken a lead into the second leg. Confident. 8 hours ago


Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.