Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

10 - #ENG (11 in 1966 WC) are the only British side to score more goals at a major tournament than #WAL at #EURO2016. Rampant. 4 hours ago

1992 - #WAL are the 1st team to reach the semi-final in their EUROs debut since Sweden in 1992. Strong. #EURO2016 https://t.co/RiB71YwxyH 5 hours ago

2 - Aaron Ramsey is the first British player to assist 2+ goals in a EURO game since David Beckham v Portugal in 2000. Rambo. #EURO2016 5 hours ago

5 - Aaron Ramsey created 5 chances in the 1st half, three more than any other player in #WALBEL. Strings. #EURO2016 https://t.co/WwOrZbYBbR 6 hours ago

8 - Wales have scored 8 goals at #EURO2016, only twice has a British team scored more at a major tournament (#ENG in 1966 and 2004). Fire. 6 hours ago

4 - Aaron Ramsey has scored or assisted four of the last six goals netted by #WAL players. Involved. #EURO2016 6 hours ago

4 - @hazardeden10 has now delivered more assists in 5 games at the #EURO2016(4) than in 31 PL games for Chelsea in 2015/16 (3). Devil. 6 hours ago

4 - Eden Hazard is the first player in a Euros tournament with four assists since Ljubinko Drulovic in 2000. Gift. 6 hours ago

1996 – A British team has not made the semi-finals of a major international tournament since #ENG in Euro 96. Target. #WALBEL #EURO2016 7 hours ago

2 - #WAL have only lost two of their nine games at major tournaments, v Brazil in 1958 and #ENG in 2016. Dragons. https://t.co/auMzt7Vm1w 7 hours ago


Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.