Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

1 - AFC Wimbledon will play in the third tier for the first time in 2016/17. Congratulations. 19 hours ago

2 - Adebayo Akinfenwa has scored in back-to-back games for AFC Wimbledon for the first time since September. Beast. 19 hours ago

3 - Lyle Taylor has scored in three of his four games against Plymouth this season (all comps). Breakthrough. 19 hours ago

2011 - Plymouth can return to the third tier for the first time since 2011. Objective. 21 hours ago

66 - AFC Wimbledon are the 66th club to make an appearance in a Football League Playoff Final at Wembley. Stage. 22 hours ago

11 - Check out the Opta team of the season in the Champions League 2015/16. Stars. https://t.co/vBk49IDp11 30 May

50 - Have you tested your knowledge of English players in the @premierleague with our latest Sporcle quiz? Challenge twitter.com/OptaJoe/status… 30 May

8 - Barnsley are the first team in @football_league history to lose 8+ consecutive games in a season and be promoted in the same season. Up. 29 May

4 - Barnsley have scored 3+ goals in four consecutive games for the first time since October 1965. Promoted. 29 May

2 - Both of Adam Hammill's goals at Wembley this season have been scored from outside the box. Barnstorming. 29 May

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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