Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

11 - All 11 of Samuel Eto’o’s goals for Chelsea have come at Stamford Bridge. Comfortable. 9 minutes ago

17 - Chelsea have won 17 of their last 18 Barclays Premier League meetings with Sunderland (L1). Streak. 16 minutes ago

4 - Wilfried Bony has scored four goals in his last four away Premier League games. Roaming. 44 minutes ago

5 - Crystal Palace have won five consecutive games for only the second time in their top-flight history (December 1992). Soaring. 45 minutes ago

13:55 - Luuk de Jong has ended a run of 13 hours & 55 minutes without a goal or assist in a league match (PL & Bundesliga). Rebirth. 1 hours ago

9 - Cardiff City have conceded a league high nine goals in the 90th minute this season. Weary. 54 minutes ago

1 - Mile Jedinak’s goal was the first in the Premier League by an Australian since Brett Holman's for Aston Villa in December 2012. Bonzer. 1 hours ago

7 - Stoke City have now conceded seven penalties this season, a joint-league-high with West Brom. Feisty. 1 hours ago

100% - Adam Lallana completed all 25 passes he attempted in the first-half against Aston Villa today. Classy. 1 hours ago

0 - Chelsea are now the only team in the Premier League this season yet to concede a penalty. Clean. 1 hours ago


Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.