Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

21 - @RomeluLukaku9 contributed to 21 PL goals for Everton in 13/14, second only to Kanchelskis (23, 95/96) in a single season. Toffee. 11 hours ago

1 - @OptaJoe is now on @instagram - follow us here: instagram.com/optajoe. Photogenic. 11 hours ago

1 - For anyone with questions about Opta definitions, check out our blog on the subject - optasports.com/news-area/blog… Explained. 16 hours ago

25 - 25 questions answered in 45 minutes. Thank you for taking part in #AskOpta. Answers. 16 hours ago

43 - Frank Lampard has scored 43 times from outside the area in the PL; more than any other player. Range. @Dylan_Hurley #AskOpta 16 hours ago

6 - Simon Mignolet made a league-high six errors leading to goals last season in the Premier League. Fumble. @Tosulli #AskOpta 16 hours ago

12% - 129 of the 1052 goals in the Premier League last season were netted by substitutes; 128 on purpose and one own goal. Job. @sigaskell 16 hours ago

26% - West Ham United's crosses and corners were the most accurate in the Premier League last season. Delivery. @LLHallJ #AskOpta 16 hours ago

8 - D.Ferguson, P.Vieira & R.Dunne have all been given eight red cards in the PL; more than any other player. Mist. @gabykirschner #askopta 16 hours ago

42 - West Ham in 02/03 were relegated despite earning 42 points; the most in a 38 game PL season. Tough. @lynkyinka #AskOpta 16 hours ago

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.