Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

17 - Theo Walcott has fired in more shots on target than any other player in the Premier League this season. Spark 11 hours ago

4 - All four of Man Utd's heaviest PL defeats have come in October. Red. 12 hours ago

14 - Only in 2014/15 (13) have Man Utd collected fewer points after their first 9 PL games of a season than this campaign(14). Woe. 13 hours ago

4-0 - This is Mourinho’s heaviest PL defeat. Only against Barcelona in 2010 did he lose by a greater margin in all… twitter.com/i/web/status/7… 13 hours ago

4 - This is only the 2nd time in a PL game that Mourinho has seen his side concede four or more goals (5-3 v Spurs in Jan 2015). Humbled. 13 hours ago

4 - Eden Hazard has now equaled his Premier League goal tally from last season. Reinvigorated. 13 hours ago

2011 - Manchester United last came back to win from 2+ goals down at HT in the Premier League in April 2011 (4-2 win West Ham). Rueful. 14 hours ago

1 - Only once in Premier League history have Chelsea lost having been two or more goals up at HT (v Norwich in September 1992). Cushion. 14 hours ago

1 - Manchester United have conceded from a corner in the Premier League for the first time since February (v Sunderland). Bypassed. 14 hours ago

3 - This is only the 3rd time Jose Mourinho has seen his side concede a PL goal in the 1st minute (also Beattie and Rodriguez). Flash. 14 hours ago


Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.