Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

4 - @Everton have won their first four games of a season for the first time since 1978/79 when they were managed by… twitter.com/i/web/status/8… 11 hours ago

31 - @FCBarcelona had lower possession than @realmadriden for the first time since May 7th 2008 (31 games). Dominat… twitter.com/i/web/status/8… 17 hours ago

.@SkySportsMNF have explained Opta's new expected goals metric using examples from last weekend's action.… twitter.com/i/web/status/8… 22 hours ago

228 - Thierry Henry is Arsenal's all-time highest ever goalscorer, with 228 goals in 377 games. Anniversaire. https://t.co/qQc02u2R5p 21 hours ago

4 - Marco Asensio's last four shots for Real Madrid (all comps): ⚽️ vs Juventus ❌ vs Man Utd ⚽️ vs Barcelona ⚽️ vs… twitter.com/i/web/status/8… 16 Aug

1 - Ernesto Valverde is the first Barcelona manager to lose two Clasicos in a row since Frank Rijkaard in 2008 (all… twitter.com/i/web/status/8… 22 hours ago

15 - Celtic have won 15 of their last 17 Champions League qualifying games at Celtic Park (D1 L1). Stronghold. https://t.co/Se8535IYFD 16 Aug

8 - Gylfi Sigurdsson assisted a league-high eight goals direct from dead ball scenarios last season in the… twitter.com/i/web/status/8… 16 Aug

628 - Gareth Barry is only four appearances away from equalling Ryan Giggs' record of 632 games in the… twitter.com/i/web/status/8… 16 Aug

1 - No @LFC player made more passes (24), interceptions (4) or had more touches (41) than Trent Alexander-Arnold in… twitter.com/i/web/status/8… 15 Aug

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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