Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

16 - Alvaro Negredo failed to score in any of his last 16 appearances for Man City, after a run of 9 goals in the 5 games before that. Fade. 28 minutes ago

250 - Sandro made 250 tackles for Tottenham in the Premier League; more than any other player for the club since his PL debut. Crunch. 1 hours ago

104 - Since 2009-10, Falcao has scored 104 goals in 139 league apps (for Porto, A.Madrid & Monaco combined). Lethal. 1 hours ago

25% - The chance conversion rate of both Daniel Sturridge and Danny Welbeck in the Premier League last season. Matched. 1 hours ago

2 - Robin van Persie & Mikael Silvestre are the only two players to have played for both Man Utd & Arsenal in the Premier League. Rivals. 2 hours ago

2 - Daley Blind assisted 2 goals in his final 32 Eredivisie games for Ajax, compared to 3 in 7 matches at the 2014 World Cup. Roles. 3 hours ago

3330 - @BenjiStambouli played 3330 minutes in Ligue 1 last season, no outfield player played more. Spurs. 6 hours ago

10 - No Sunderland player scored more goals in all competitions last season than Fabio Borini (10). Premium. #transferdeadlineday 7 hours ago

652 - Since joining the @premierleague only Luis Suarez (865) & Charles N'Zogbia (753) have made more dribbles than Mohamed Diame. Burst 7 hours ago

31 - Since the start of 2013-14, Marco Reus has been involved in the most goals in the German Bundesliga (Scored 17, assisted 14). Coveted. 7 hours ago

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.