Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

143 - @petercrouch has now made more substitute appearances than any other player in @premierleague history. Super. 17 hours ago

6 - Stoke City have scored more goals from corner situations than any other @premierleague side this season. Sense. 18 hours ago

7 - Xherdan Shaqiri has been involved in more Premier League goals in 11 games this season (2 goals, 5 assists) tha… twitter.com/i/web/status/9… 18 hours ago

2 - Stoke are aiming to win consecutive away league games for the first time since October 2015. Mission. https://t.co/coDUKziMsG 19 hours ago

326 - This will be Darren Fletcher's 326th Premier League appearance - the most by any Scottish player in the compe… twitter.com/i/web/status/9… 20 hours ago

30 - Mesut Ozil has created more goalscoring chances from open play than any other Premier League player this seaso… twitter.com/i/web/status/9… 23 hours ago

8 - Since the start of the 2014-15 season, no Premier League side has been given more cards for simulation than Chelsea (8). Tumble. 20 Nov

0-4 - This was Tony Pulis’ joint heaviest home @premierleague defeat, matching his 4-0 defeats to Man City (October… twitter.com/i/web/status/9… 18 Nov

0.99 - West Bromwich Albion have averaged under a goal a game in the Premier League under Tony Pulis (0.99 - 105 go… twitter.com/i/web/status/9… 19 Nov

7 - Richarlison's strike was his seventh goal involvement in the Premier League this season (5 goals, 2 assists), b… twitter.com/i/web/status/9… 19 Nov

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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