Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

11 - Pep Guardiola has now won 11 of his 18 semi-final ties, winning 10 of those finals, including each of the last… twitter.com/i/web/status/9… 3 hours ago

4 - Man City have progressed to a domestic cup final for the fourth time in the last six seasons (excl. Community S… twitter.com/i/web/status/9… 4 hours ago

550 - Marlon Pack's header ended Bristol City's run of 550 minutes without scoring a goal from open play. Consolation. 4 hours ago

14 – Kevin de Bruyne has provided 14 assists for Manchester City in all competitions this season; more than any oth… twitter.com/i/web/status/9… 5 hours ago

5 – Leroy Sane has either scored or assisted in five of his six appearances for Manchester City in 2018 (3 goals, 3… twitter.com/i/web/status/9… 5 hours ago

0 - Bristol City are the only team in the top four English leagues yet to score a non-penalty goal in 2018. Concern. 6 hours ago

5 - Pep Guardiola has lost five of his last six semi-final ties, after winning nine of his first 11. Downturn. https://t.co/kHHHkTmLBF 6 hours ago

2001 - The last time a Championship side overturned a semi-final first leg deficit against a Premier League club in… twitter.com/i/web/status/9… 7 hours ago

10 - Sean Dyche's Burnley have kept 10 clean sheets in 24 Premier League games this season; as many as they achieve… twitter.com/i/web/status/9… 9 hours ago

3 - Jurgen Klopp has lost more Premier League games against @SwansOfficial than he has vs any other side in the competition. Clipped. 22 Jan

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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