Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

180 - Sunderland have spent 21 days of this season's Premier League out of the drop-zone (a league-high 180/201 in bottom 3). Checkout. 23 minutes ago

15 - Middlesbrough have had their woodwork hit more times than any other team so far in the @premierleague this season. Frame. 51 minutes ago

68 - @SUFC_tweets (68 points) have already surpassed their league points total in 2015-16 (66) with 12 games to spa… twitter.com/i/web/status/8… 6 hours ago

9 - @MillwallFC have now kept nine successive clean sheets in all competitions for the first time since April 1926… twitter.com/i/web/status/8… 7 hours ago

15 - Newcastle United failed to score with their first 15 shots vs Brighton tonight, but have now netted two of their last three. Timing. 19 hours ago

9 - @drfc_official's John Marquis has now scored 9 goals in @EFL League Two in 2017, only @StevenageFC's Matt Godden (10) has more. Hotshots 19 hours ago

3 - @CAFCofficial's Ricky Holmes has scored his first hat-trick since December 21st 2012 (for Barnet v Burton Albio… twitter.com/i/web/status/8… 19 hours ago

18 - Conor Hourihane has now been involved in 18 goals in the @EFL Championship this season (7 goals, 11 assists).… twitter.com/i/web/status/8… 19 hours ago

8 - Adebayo Akinfenwa has now scored eight goals in his last 11 competitive appearances for @wwfcofficial. Unit. https://t.co/vB57A2oPlZ 20 hours ago

17 - Sam Jones was the 17th different player to score for @officialgtfc this season in League Two; no side has had more goalscorers. Variety 20 hours ago

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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