Predictive modelling and analysis

Opta's uniquely detailed data allows an incredibly high level of analysis. Our team of in-house statisticians are mining this data to create the best predictive and analytical models and algorithms.

4 - @Everton have won their first four games of a season for the first time since 1978/79 when they were managed by… twitter.com/i/web/status/8… 11 hours ago

31 - @FCBarcelona had lower possession than @realmadriden for the first time since May 7th 2008 (31 games). Dominat… twitter.com/i/web/status/8… 17 hours ago

.@SkySportsMNF have explained Opta's new expected goals metric using examples from last weekend's action.… twitter.com/i/web/status/8… 22 hours ago

228 - Thierry Henry is Arsenal's all-time highest ever goalscorer, with 228 goals in 377 games. Anniversaire. https://t.co/qQc02u2R5p 21 hours ago

4 - Marco Asensio's last four shots for Real Madrid (all comps): ⚽️ vs Juventus ❌ vs Man Utd ⚽️ vs Barcelona ⚽️ vs… twitter.com/i/web/status/8… 16 Aug

1 - Ernesto Valverde is the first Barcelona manager to lose two Clasicos in a row since Frank Rijkaard in 2008 (all… twitter.com/i/web/status/8… 22 hours ago

15 - Celtic have won 15 of their last 17 Champions League qualifying games at Celtic Park (D1 L1). Stronghold. https://t.co/Se8535IYFD 16 Aug

8 - Gylfi Sigurdsson assisted a league-high eight goals direct from dead ball scenarios last season in the… twitter.com/i/web/status/8… 16 Aug

628 - Gareth Barry is only four appearances away from equalling Ryan Giggs' record of 632 games in the… twitter.com/i/web/status/8… 16 Aug

1 - No @LFC player made more passes (24), interceptions (4) or had more touches (41) than Trent Alexander-Arnold in… twitter.com/i/web/status/8… 15 Aug

Analytics

The next frontier in sports data

Analytics represents the next frontier in the sports data industry, and Opta is at the forefront of it.

Our uniquely wide-ranging and consistent database means that it represents the gold standard for any sports analyst who requires accuracy and forensic levels of detail.

We have developed a suite of analytical products and services that help our clients in professional sport fine-tune their performance, proficiently scout their opponents and effectively recruit new talent.

Predictive analytics & data modelling

In the betting and gaming space, analytics is being increasingly harnessed to create the models that are so important to running a thriving sportsbook.

Opta's in-house team of statisticians are always looking to how an edge can be gained in competitive environments such as these.  We incorporate data management, complex mathematics and an accessible presentation style to deliver a competitive advantage to our customers.

We have also partnered with the cream of the sports analytics industry to integrate market-leading feeds into systems that are already well used and highly regarded. 

Our analytics in action

Investec use Opta data and analytical insight to product a runs predictor application as part of their England cricket sponsorship.

A cricket wagon wheel graphic, created using Opta data for BBC Sport.

The Guardian Chalkboards

Opta data is used to create player profiles for Rugby and show their key attributes